Marketing Concept Essay

TASK1 Marketing Concept and Process 1.1: Marketing and Various Elements of Marketing Process Several authors are explained about marking in a different ways. According to Kotler and Armstrong “Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others” and Marketing is the process of analyzing marketing opportunities, selecting target markets, developing the marketing mix and managing the marketing effort

Contrast between production and product concepts: In production concept marketers believe that customers will favor products that are available and in expensive, while Product concept makes marketers believe that products with most quality, features and performance will be favored by the customers. Under production concept, product gets cheap but under product concept, product usually gets expensive. Both of these concepts can lead to marketing myopia, but still useful in some situations. Products

Task 3 3a “Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers – directly or indirectly – about the products and brands that they sell.” (Kotler and Keller) Offline marketing is the traditional way of doing marketing that does not involve the use of the internet. The five elements of the marketing communication mix pertaining to traditional marketing are; • Advertising – Radio, TV, billboards, newspapers, cinema • PR and Events – Press conferences

In 1989, Four A’s (American Association of Advertising Agencies) defined Integrated Marketing communication as a marketing communication strategy that provide a clear consistent and maximum communication influence to target audiences, by use a variety of communication disciplines. (Eg. sale promotion, public relations, general advertising and direct response.) Integrated marketing communication could be use to create, maintain and develope the customer relationship for those target audiences who

Aspect of the Marketing Principles in Business Title of the Course: Higher National Diploma (HND) in Business Title of the Module: Marketing Principles Name of the Student: Student ID: Date of the Submission: Contents Introduction: 2 Executive Summary: 2 LO1: Understand the concept and process of Marketing: 3 1.1Explain the various elements of the marketing process: 3 1.2 Evaluate the benefits and cost of marketing orientation for Tesco: 4 LO2: Be able to use the concepts of segmentation

comprehending and understanding of marketing concepts based on an article. It was found five marketing concepts, however, this report will discuss three out of five marketing concepts that implies between price, product and brand. The most important concept based on the article is prices which will represent marketers’ value in the product or services and maintain demand and supply relationship. Introduction This business report is focusing on marketing concepts as a fundamental and motivation of

related literatures about marketing strategy concepts, methodology, and theory, are reviewed. These concepts, theory and methodology are the foundations of research design of this work. 2.1 Marketing strategy The material world is objective while the people’s psychologies are very subjective. The same concepts from different people may mean different implications. The concepts of strategy tend to be used in many scenarios and embody different meanings. The marketing strategy also has its specific

The 4 P’s of marketing concept has a long and distinguished lineage and is widely acknowledged as the cornerstone of the discipline. Its development is credited to a prolific marketer, E. Jerome McCarthy who proposed the 4P classification in the late 50’s (Schultz, 2001, p.7). Associated with price, product, promotion, and place, this business tool has served as a mantra for marketing managers and those in the marketing field to identify and provide consumer needs (p.7). Researchers established that

Introduction The concept of Integrated Marketing Communication (IMC) focuses on merging or linking all forms of communications together in a pact. The concept is critical in the promotion, advertisement and brand building of goods and services at the marketing arena. The merging of promotional tools and use of lined communication approach is essential to the success of every sales and marketing companies. The chief aim is to excite and lure the customers to buy one 's goods (Bruce and Peters

John Burnett , Core Concepts of Marketing , 2008. Marketing is advertising to advertising agencies, events to event marketers, knocking