Maruti Suzuki

by the customers S. No. 1 2 3 4 5 6 7 Name of the Brand Possessed Maruti 800 Tata Indica Maruti Zen Palio Alto Spark Santro % of the Respondents 28 15 10 03 23 06 15 The total sample surveyed which consisted of 100 respondents were the car-owners. Table 1 clearly indicates that Maruti is still the market leader in small car segment. 61% of the customers were found as brand possessors of Maruti cars (28%, 23% and 10% for Maruti 800, Alto and Zen respectively). Equal number of respondents owned

At the 1966 Geneva Motor Show the Lamborghini Miura was revealed and that wowed tht automotive community. It was created by great engineers all in their twenties. During its production, the Miura was the most wanted car money could buy, perfect looks, awesome performance, and great stability. It had a stunning v12 power plant that produced a top speed of 175 mph. Even Lamborghini thought it was too futuristic to sell with its swooping lines and exotic colors. The Miura did well in the sixties, but

PROJECT REPORT ON CAR INDUSTRY RATIO ANALYSIS SUBMITTED BY: - SUBMITTED TO:- NEHA SHAHI (JIML-11-93) Prof. DHEERAJ MISHRA NEHA SINGH (JIML-11-94) NEHA TIWARI (JIML-11-95) NIKHIL SINGH (JIMML-11-97) ACKNOWLEDGEMENT With a sense of gratitude and respect, we would like to extend our heartiest thanks to all of those who provided help and guidance to make this project. No Project is ever the outcome of single individual’s talent or effort. This

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DATE: 18/03/2015 INTRODUCTION:- Technology plays an important role in our daily life .The transport system save the human being time and helps him to increase their productivity. I am going to explain the MARUTI SUZUKI SWIFT one of my favourite car among all. I am using this car since 2011. I found lot things that proof this is the best and reasonable car. I will tell you the advantage and some disadvantage of this cars .why you should buy this car. PRODUCT AND

operations throughout the country. From its inception in 1981, Maruti benefited from India’s open market and for the last thirty years established itself as a dominant player in the Indian automobile industry, owning over a majority percentage of the market share. It offered the emancipated Indian motorist an affordable, efficient, and safer alternative to outdated models. Despite its strong position in the market, however, Maruti had little control over pricing due to intense competition and ruthlessly

A Project Report On A STUDY ON MARKETING STRATEGIES OF MARUTI SUZUKI LIMTED SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION SUBMITTED BY SHIVAM GUPTA ENROLMENT NO: A1833314025 UNDER THE GUIDANCE OF Mrs. Namrata Pancholi THROUGH

IGD_A_5_PGDM_2014-16) Brief History of Company Maruti Suzuki India Limited is one of the leading 4-wheeler automobile manufacturing company in India. It is a subsidy of Japanese manufacturer Suzuki. The company was founded in the year 1981, and the first manufacturing plant was set up in Gurgaon, Haryana. The company was previously known as Maruti Udyog Limited. It entered into a Joint Venture Agreement with Japanese Automobile giant Suzuki. The full swing production of the automobiles started

the largest automotive markets in the world, previously one of the fastest growing markets globally. It started out as a small venture in the 1940s but witnessed a rapid growth with the entry of some big manufacturers like Mahindra & Mahindra and Maruti in mid and late 1900s. In 2000, this industry became an important sector of the Indian economy and a major foreign exchange earner for the country. The Shiv group was one of the largest industrial groups in India at this time established in the early

MARUTI SUZUKI In 1981, Maruti udyog Limited was established but actual process of production started in the year 1983. They started with Maruti 800 cars which was the only modern car at that time available in India. The competitors were Hindustan Ambassador and Premier Padmini. Initially 74 percent of the company was owned by government and left 26 percent by Suzuki. Later on in 2007, Maruti udyog didn’t have any government control as they sold it to Indian financial institution. It is a leading