Maruti Suzuki

In the financial year 2013-14, Maruti Suzuki India (MSIL) spent ` 23.28 crore towards its CSR activities, which is an increase of ` 4.34 crores from ` 18.94 that was spent in the previous financial year, 2012-13. In 2013-14, the Company scaled up its CSR activities in the following areas: • Road safety • Skill development • Community development Road Safety: • Institutes of Driving and Traffic Research (IDTRs): These are large-scale driving training institutes set up on areas as large as 10 acres

DISTRIBUTION STRATEGY OF MARUTI SUZUKI INDIA LIMITED Distribution is an important marketing mix. Distribution strategy of a firm is a plan created by the management of a manufacturing business that specifies how the firm wishes to transfer its products to intermediaries, retailers and end consumers. In earlier days the consumers used to book for a car and wait for more than a year to actually buy it. Also the concept of Show rooms was non-existent. Even worse thing was the state of the after sales

SALES MANAGEMENT Company Name Maruti Suzuki India Limited Product Vehicle Sales Contact Person Kumar Gaurav Designation Sales Territory Manager Region Ghaziabad Contact Number 9727772150 Email Id kumar.gaurav@maruti.co.in Office Address 1, Nelson Mandela Marg, Vasant Kunj, New Delhi, Delhi – 110070 Table of Contents Introduction: 3 Firm’s Organizational Structure 6 Linkage Firm’s Organizational Structure to the structure of STMO 8 Role of each position

Interpretation: According to 100 respondents of Maruti Suzuki, customers are in age group of 35-44 years and customers are in age group 25-34 years are purchasing from Maruti true value. 2.Purchase behaviour of customers of Maruti true value Table: 2 First time or repeated buyers First time or repeated buyers Economy-sized car Mid-sized car First time buyers 90 10 Repeated buyers 10 90 Graph: 2 Interpretation: According to 100 respondents of Maruti Suzuki, 90 customers are first time buyers of economy-sized

Case Study: Labour Unrest at Manesar Plant of Maruti Suzuki D On 18 July 2012, Maruti’s Manesar plant was hit by violence as workers at one of its auto factories attacked supervisors, engineers and other management personnel and burnt and killed a senior HR executive, injured 100 managers, including two Japanese expatriates. The mob also injured nine policemen. The company’s General Manager of Human Resources had both arms and legs broken by his attackers, unable to leave the building that was

OBJECTIVE OF THE STUDY The current study is conducted to know more about the Corporate Social Responsibility practices of two Indian Companies namely Tata Steel Ltd. Ltd and Maruti Suzuki. CASE STUDIES 1. Tata Steel Ltd. Tata Steel Ltd, one of the biggest steel manufacturing companies in India conducts its day to day operations by being socially responsible towards the society and respects human dignity. It aims for the progress of the community people and creates long term values for all stakeholders

: LHD Mig Welding Fixture Model : Maruti Udyog Limited Customer : Rasandik Engineering Industries India Ltd., Sohna Value : Rs. 800,000/- [pic] Fixture : Side Sill Spot Welding Fixtures Model : Maruti Udyog Limited Customer : Vee Gee Industries, Faridabad Value Rs. 750,000/- [pic] Fixture : RR Cushion Welding Fixture Model : MPV Customer : SKH, Pune (KML) Rs. 1850,000/- [pic] Fixture : Welding Fixture Cowl Model : Maruti Udyog Limited Customer : Caparo Maruti Limited, Gurgaon Rs. 550000/- [pic]

became soft and lots of other car manufacturers jumped into the Indian automobile market. This was the time when the ambassador should have changed its strategies. However they didn't make considerable changes on the other side new companies like Maruti Suzuki got the nerve of an Indian customer and introduced cheapest car in the market. Due to this drastic change once giant Hindustan Motors has become a company in loss with one of its most successful car an ambassador in

leading manufacturer of tractors in the world. It is a part of Mahindra group, an Indian multinational. It was ranked 21st on a list of top companies in India by Fortune India 500 in 2011. Its major challengers in the Indian market include Tata Motors, Maruti, Ashok Leyland and others. Mahindra & Mahindra, patented on its produces usually as 'Mahindra', produces Suvs and Saloon cars, pickups, commercial vehicles, and two wheeled motorcycles and tractors. It owns assemblage plants in India, Mainland China

Corporate Governance Maruti Suzuki India Limited (the Company) is fully committed to practising sound corporate governance and upholding the highest business standards in conducting business. Being a value-driven organisation, the Company has always worked towards building trust with shareholders, employees, customers, suppliers and other stakeholders based on the principles of good corporate governance, viz., integrity, equity, transparency, fairness, disclosure, accountability and commitment