MGA Entertainment

widely known for their popular Barbie dolls and MGA Entertainment have their Bratz dolls, which were the popular modernized Barbie in the 2000’s. In 2008, a federal jury ruled in favor of Mattel because they believed Mr. Bryant developed the concept of the Bratz doll while working at Mattel, then leaving and pitching his idea to MGA (“Barbie”). Mattel was awarded $100 million, however, the verdict was appealed resulting in a retrial. In 2010, MGA had counter-claimed arguing that Mattel misappropriated

position in the face of many changes in their target market. Situational Analysis STRENGTHS      Strong Products and Brands Global Presence High ethical standards High safety standards Highly influential market segment WEAKNESSES      MGA lawsuit Product Recalls High Dependence on Few Customers Declining Market Share Other litigation and legal

Young people of today look to society for influences in how they should look and act. Children are influenced daily by television, Internet and video games, friends, and even the toys they play with. Boys grow up wanting to be like the superheroes and G.I. Joe figures they play with; girls look to their Barbies and dolls to see how society mandates teens and young adults to be. Bratz dolls are also among those Barbie-type toys that girls are looking up to these days. Bratz dolls are similar to Barbie

the sale of Mattel’s leading product: Barbie and decreased by %6 The battle began when Mattel had an investigation and found out that: Carter Bryant, the designer of the Brazt range, who was then working for MGA, had conceived the ideas of Brazt while he was at Mattel. Matte then suited MGA to gain

COMM 3310 – LEGAL CASE BRIEF Citation: Mattel, Inc., et al v. MGA Entertainment, Inc., et al, No. 11-56357 (9th Cir. 2013) Chapters Brief Applies: Chapter 14 Intellectual Property: Copyright Facts: In the case of Mattel, Inc. vs MGA Entertainment, Inc, the dispute started in 2005 when MGA filled action against Mattel for (1) False Designation of Origin of Affiliation, (2) Unfair Competition, (3) Dilution, and (4) Unjust Enrichment. This case was tried in California’s Central District Court. Ultimately

What are the advantages and disadvantages of telling stories using moving images? The overall objective and purpose of telling a story is to engage with the audience to convey the meaning of a plot and create a human connection on an emotional level (Batty p292). Stories can be told in a variety of ways, and the method by which a story/narrative is told determines the way in which we connect and interact with it emotionally. Each mode of story telling is capable of presenting the same story in different

Sue Doe Professor Brown Engl 1301 How to Plan the Perfect Party When you decide to have a party, you must realize that the people you invite are there to have a good time. If you do not plan the party correctly and your guests do not enjoy themselves, they may never come back to one of your get-togethers. Take this into consideration when planning the event even if making the necessary arrangements becomes time consuming and tedious. No matter what, remember how important it is to take the time

Journalism: Inform, Entertain and Brainwash As a journalist, the first thing we learn is what are the major functions of the media. In Chapter Four of Print and Broadcast Journalism: A Critical Examination by Ed Applegate, according to William L. Rivers, Wilbur Schramm, and Clifford G.Christians, authors of Responsibility in Mass Communication, the three major functions of the media are to inform, entertain and persuade. However, current articles in the media, especially magazines, have me questioning

Tootsie      Michael Dorsey is a young New York actor that’s very talented but has managed to turn every producer in the country against him because he likes to do things his way or no way. His agent can’t seem to find him anything after a tomato commercial that Michael lost because he didn’t feel the tomato wasn’t “properly motivated.” A popular soap opera has an opening for a woman part Michael auditions as “Miss Dorothy” and gets the part becoming widely known. He falls

gaping holes where the traditional values of previous generations once solidly stood, it's implausible to honestly say that there is nothing wrong with state of humanity. According to some, this moral turpitude found in so much of today's entertainment and its influence can be ignored, and thus, is not a significant contributor to societal ruin. Most of the time, this is true if one takes the path less traveled and stays strong in the morals that so few have. However, Patsy Byers and William