Matel Case Stusy Essay
STUDENT NAME: THUY LINH NGUYEN
I. DO MANUFACTURES OF PRODUCTS FOR CHILDRENS HAVE SPECIAL OBLIGATIONS TO CONSUMERS AND SOCIETY? IF SO, WHAT ARE THESE RESPONSIBILITIES?
Because of the company’s product and designs primary for children, it must be sensitive to social concern about children’s right:
By assuring parents that their children’s privacy will be respected, Mattel demonstrated that it takes its responsibility of marketing to children seriously. In 2007, Mattel conduct entitled Global Manufacturing principles. In this principle, Mattel’s business partners must ensure high standard for product safety and quality, adhering to practices that meet Mattel’s safety and quality standards, …show more content…
Mattel also have problems with their design, the magnet fall out too easy.
As they are losing their reputation and subcontractors, Mattel should really do something to avoid these issues. In my opinion, firstly, Mattel should improve its design and carefully exam the toy before launch them out. Secondly, they should also improve their supervisor over the products and make sure all of them pass the high standards request. Thirdly, Mattel should investigate contractors and audit the subcontractor and if necessary, provide them the information about their product high standard and safety.
IV. SHOULD MATTEL RECEIVE CONTROL OF MGA’S BRAZT DOLLS? IF SO, WHAT ACTIONS SHOULD MATTEL TAKE REGARDING BRAZT?
Brazt is really the first doll to successfully compete against the massively successful Barbie franchise in ages. The Brazt ranges of doll have affected the sale of Mattel’s leading product: Barbie and decreased by %6
The battle began when Mattel had an investigation and found out that: Carter Bryant, the designer of the Brazt range, who was then working for MGA, had conceived the ideas of Brazt while he was at Mattel. Matte then suited MGA to gain
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