MGM Mirage

MGM Mirage Introduction of the Company MGM Mirage is one of the largest gaming industries in the United States and specifically Las Vegas, Nevada. The two people responsible for the start of this empire are Kirk Kerkorian and Steven Wynn. Kirk Kerkorian opened up the first MGM Grand in Las Vegas, Nevada in 1973. Steven Wynn moved to Las Vegas in 1967 and after investing in land on the strip he later opened up the Mirage, followed by Treasure Island and the Bellagio. The MGM Mirage was created

Internal Analysis of MGM Resorts International About MGM Resorts International MGM Resorts International is a leading global hospitality and entertainment company founded in 1986 by Kirk Kerkorian. It operates resorts in Las Vegas, Mississippi, New Jersey, and Detroit in the US. It is also developing new resorts in Massachusetts and Maryland. MGM possesses majority shares (56%) in MGM China holdings. MGM employs over 77000 employees globally. MGM operations include a wide range of services featuring

Company Overview MGM Resorts International, NAICS Code 721120 are a sound global hospitality company that is featured in the Fortune 500 that operates an assortment of portfolios of destination resort brands. The operations of the company are divided into two divisions that include the MGM China as well as the Wholly Owned Domestic Resorts. Via the division on Wholly Owned Domestic Resorts, the company manages, owns and operates 15 resorts located in Nevada, Mississippi and Michigan. The resorts

Case Study: MGM Resorts International 27 February 2013 Table of Contents Key Dates and General History 3-5 Environmental Analysis 5-7 Porter Analysis 7-9 Marketing Strategy 9-12 Competitor Analysis (SWOT) 12-18 Company Analysis (SWOT) 18-20 Financial Analysis 21-22 Future Trends 22-23 Recommendations 23-25 Conclusion

Assets and Partnerships MGM Resorts International (MRI) is a for profit group made up of several resorts around the world. It is a retail, hotel service oriented multi-national conglomerate. The headquarters is established in Las Vegas, Nevada. The following resorts are included in this evaluation City Center, ARIA, Bellagio, Vdara, MGM Grand, MGM Macau, MGM Grand Sanya, MGM Hospitality, SKYLOFTS at MGM Grand, The Signature at MGM Grand, Mandalay Bay, Delano Las Vegas, The Mirage, Monte Carlo, New York-New

COMPANY OVERVIEW MGM Resorts International is a Paradise, Nevada based corporation that brands itself as a global hospitality company. It is the second largest gaming company in the world by revenue - about US$6 billion in 2009. It owns and operates 15 properties in Nevada, Mississippi and Michigan, and has 50% investments in four other properties in Nevada, Illinois and Macau, China. The company began as MGM Mirage on May 31, 2000, with the merger of MGM Grand Inc. and Mirage Resorts Inc. In the

MGM Resorts International (MGM) is a Fortune 500 company traded on the NYSE in the complex and unpredictable industry of gaming and hospitality. MGM is one of the leading global hospitality companies with a portfolio of 15 wholly owned resorts and gaming properties located in Nevada, Mississippi, and Michigan and 50 percent stakes in four additional properties in the US and China. MGM has an $18.09 billion enterprise value and over $6 billion in revenue. MGM is the third largest generating company

Executive Summary The center of our industry and competitor analysis research is MGM Mirage, the second largest casino hotel operator in the world with $7.2 billion in revenues in 2008. The only company that surpasses MGM Mirage by revenue and scale is Harrah’s Entertainment Inc. with $10.8 billion in revenues in 2008. Other competitors that should be considered are Las Vegas Sands Corp. and Wynn Resorts Ltd with respectively $1.7 and almost $1 billion in revenues in 2008. Our

investing in Las Vegas. The first MGM Grand opens in 1973 on Las Vegas Boulevard. Five years later a second MGM Grand opens in Reno. The name MGM Grand derived from the Metro-Goldwin-Mayer movie studio where Kerkorian was the former owner. Unfortunately, in the 1980 the MGM Grand Las Vegas suffers of one of the worst high-rise fires in United States history and claims 87 lives. Kerkorian sells his two MGM Grand to Bally manufacturing in 1986. In 1993, the new MGM Grand opens on the Strip with 5005

MGM and Corporate Social Responsibility (CSR) MGM Resorts International is a gaming, hospitalist and entertainment company based out of Paradise, Nevada. MGM was formally known as MGM Grand Inc. (1986-2000) and MGM Mirage (2000-2010). Their 15 properties spread across America and China. Within the company, the sense of Corporate Social Responsibility (CSR) runs deep in it’s roots. Their values break down into three sections, Diversity inclusion, Environmental sustainability, Philanthropy and community