Myopia

Abstract The article, “Marketing Myopia” written by Theodore Levitt, illustrates how businesses interact in their particular industry’s life cycles of growth, maturity and decline. One of the primary focal points of the article is that businesses must know their industry in regards to satisfying their specific customer’s needs. Identifying customer needs and meeting them, allows for continued growth of the company and industry. Recognizing the necessity to satisfy customer’s needs rather than

Astigmatism is a flaw in the curve of the cornea (the front of the eye or the clear, round dome covering the eye's iris and pupil). The cornea and lens are generally even and rounded equally in all directions. This mechanism helps the eye to focus light emissions sharply against the retina at the back of the eye. In the cornea of an average eye the lens focuses light waves on the retina. If the cornea or lens isn't smooth and equally rounded the light waves will not be refracted properly. This is

Cataract surgery is among the most common procedures performed in older people and is one of the oldest procedures known. It is done due to the lens becoming cloudy and leads to the vision being affected. This happens when proteins in the lens clump together causing the cloudy area to become larger, affecting vision more over time. The most common cause is age related, but it could also be due to other reasons such as traumatic, diabetic, radiation, secondary and congenital. The first type of

How does the human eye work? The cornea is clear and at the front of the eye. When light rays enter it, the cornea refracts it through the pupil and then the iris. The iris controls how much light may pass through the pupil by expanding or shrinking. Next, the light ray will enter the lens. This also refracts light by changing its shape with the help of the ciliary muscles and the suspensory ligaments. The light will go through a dense jelly-like tissue named the vitreous humour and eventually focused

birth, it is not only geriatric condition. With increased use of technology people’s eyesight gets worse causing eyestrain, loss of vision and other problems. More than 30 million people in the U.S. wear contact lenses due to eye conditions such as myopia, hyperopia, keratoconus, astigmatism, or presbyopia (Ţălu et al., 2011). Though contact lenses seem to be a recent phenomenon, the famous Italian architect, mathematician and inventor Leonardo da Vinci (1452-1519) produced the first known sketches

Introduction In every days life, eyeglasses is used by the people with eye problems to enabled them to read, write and other purposes, either the person with farsightedness or nearsightedness. Usually, a person is either given recommendations by eye specialists, optometrists or ophthalmologists who identified the eye of a person’s problem and they will give prescription if necessary. Eyeglasses are generally made by an optician. Some people might use eyeglasses (or sometimes called sunglasses) for

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helps to give accurate results. Thus, this surgery is very precise and gives desired results to the patients. In laser correction eye surgery, the eye specialist or surgeon reshapes the cornea in our eyes. This surgery helps patients suffering from myopia (nearsightedness), hyperopia (farsightedness) and astigmatism. If you are suffering from eye or vision problems, then you should immediately consult an ophthalmologist to help you out. Always consult an experienced eye specialist who has access to

Marketing Myopia What is Marketing Myopia? Marketing Myopia is the short-sighted approach of management of focusing on a particular product and not identifying the correct industry the organization is in. (Levitt, 1975) In essence it implies that organizations should not define their business based on their products and should attempt to identify the business based on customer centric evidence. Organizations need to focus on customer wants and use customer centric evidence forming strategic

“Technology should improve you life, not become you life” - Billy Cox. These words from the legendary bassist have a powerful meaning which can relate to today's society. The fascination of new technology has stolen the eyes of the people worldwide. As more breakthroughs with technology occur, people will become more dependent on a resource that is not reliable. In other words, more people will start to depend on modern technology with all of their needs, which can lead to reducing of their creativity