News Corporation

MARKETING PLAN FOR NEWS CORPORATION IN THE BRITISH NEWSPAPER MARKET PERIOD 2012-2015 Students: Annie – 11026399 Fiona – 12020379 Max – 10020416 Tiffany – 11026952 November, 2012 CONTENT * Introduction * Mission statement * SWOT& analysis * Assumptions * Marketing Objectives * Marketing Strategy * Marketing Mix Recommendations * Reference * Appendix 1. Introduction News Corporation is a global media corporation controlled by Rupert

Corporations: The New People in the Neighborhood Aside from murderers and rapists, wealthy businesspeople are typically portrayed as the most despicable creatures on the planet. The sinister top one percent of the world’s income earners who pull all the imaginary strings behind the world’s events like puppet masters are the sole reason why the world is cruel, or so some media outlets would lead the public to believe. What these same outlets fail to mention, however, is that ordinary people

When a person has been a part of a large corporation long enough, they are sure to see programs of the moment come and go. They well intentioned and are aimed at meeting the immediate needs facing the organization. However, much like the history of humanity, the programs are slight modifications of those that came before. As a new leader in a company, their role is to make an impact and improve the current state of the business. What is not obvious to these newcomers is the rich and sometimes flawed

Introduction Telecom Corporation of New Zealand Limited (Telecom) was shaped in 1987 out of the information transfers division of the New Zealand Post Office, a legislature office. In 1990 Telecom turned into one of the first telcos on the planet to be completely privatized. On 30 November 2011, Telecom demerged into two totally separate, openly recorded organizations; a retail benefits supplier (Telecom) and a system administrations administrator (Chorus). Structural partition of Telecom's retail

The NCC is one of the largest corporations in the United States which involves comprehensive community development corporations. It is set to be the best environment for low-income residents for more than 45 years. The organization offers numerous services such as one stop resource center, early childhood development, youth services, and many more. New Community Corporation abbreviated as NCC was founded by William Linder, who was the messenger then came the young parish priest. The agency opened

The ‘media’ as a whole plays a major part in one’s life. Media messages can be presented in many ways from reading newspapers to watching news on television from the comfort of your own home. However, the most important factors are how the news is retrieved and portrayed by an individual or a group of individuals as each individual has the right to accept what they believe not what they are manipulated to believe or to accept. There are various issues that can be looked at to conclude whether or

the media today, can be accessed from almost anywhere, and has, in many ways, entrenched itself in American culture, replacing what used to be standard outlets of information. Television and print news have long dominated the average American household in terms of being used to access information, but new outlets, like the internet and film have grown into major ways in which people learn about what is happening in the world. The emergence

the headline the day after was ‘It The Sun Wot Won It’. There are many more examples The Sun and other newspapers doing this. This shows that the media can be used as a powerful political tool to convince the public to vote for a party, for the corporations, individuals and/or governments benefits. Rupert Murdock was 13th on Forbes; the most powerful people in the world 2010, above President of France, Nicholas Sarkozy. Is that right? This raises the question of whether media is helping people

considered and liberties to be safeguarded. Rupert Murdoch is a prime example of a gatekeeper. He is the Founder, Chairman and Chief Executive Officer of News Corporation. In 2010, News Corporation was the third-largest media conglomerate in terms of revenue, earning $24.73 billion dollars

Introduction To better understand what media sources the Singaporean diaspora uses to find out about news back home in Singapore, I conducted a survey amongst Singaporeans based overseas, namely in places such as Australia, the United States, some countries in South East Asia and also in Europe. The demographics used were age based, dispersed mainly among working class adults and university students. The survey resulted in a 40% readership of www.straitstimes.com, the online version of Singapore’s