Nike, Inc.

NIKE _______________ IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR STRATEGIC MANAGEMENT _______________ BY: Castronuevo, Jan Clark Meer, Regginald Young, Johnedel Quintero, Arvin Dioneda, Jefrick September 18, 2009 Section 1 - Executive Summary Back before the Swoosh logo and long before the days we were called Nike, there was Blue Ribbon Sports (BRS). It was the company Phil Knight, our founder, and legendary track coach Bill Bowerman created in 1964 to provide athletes with

Nike I2 ERP Implementation Failure Case Study February 9, 2014 Shafer Minnick Morgan Correll Jeff Harvey Nike stands as the World’s leading producer of Athletic Footwear, Apparel and Equipment. As of 2013 they held complete ownership or joint venture in the following companies:  Nike Brand  Cole Haan  Converse  Hurley International  Umbro Athletic Wear  Nike Golf  Jordan Brand This is a rather long and somewhat surprising list to many, based on some of these brands are

Nike was founded in 1964 as Blue Ribbon Sports by University of Oregon track athlete Philip Knight and his coach Bill Bowerman, and officially became Nike, Inc. in 1978. The company takes its name from Nike, the Greek goddess of victory, and adopted the well-known logo, called the “Swoosh”, first used by Nike in 1971. Nike produces a wide range of sports equipments. Their first products were track running shoes, for a wide range of sports including track & field, tennis, baseball, Association

Critical Analysis of Nike History Nike began as Phil Knight’s semester-long project to develop a small business, which included a marketing plan. This project was part of Phil Knight’s MBA course at Stanford University in the early 1960s. Phil Knight had been a runner at the University of Oregon in the late 1950s. His idea for his project was to develop high quality running shoes. He thought that high quality/low cost products could be produced in Japan and then shipped to the United

NIKE Executive Summary by Lawrence Gimeno Recommendations: Make it count My first recommendation is directed at Nike's push into digital sports. In my opinion the new accelerometer based Nike+ technology is the birth of a whole new generation of Nike products and an amazing innovation to motivate people to include sports into their everyday life. Nike has attained a leading role in almost every one of the upcoming world wide sporting events, such as the 2012 Olympics, the 2012 Soccer Euro Cup

Case Study Brand Jordan: Selling a Legend Introduction March 2006 – Larry Miller, President of The Jordan Brand, finally had a few moments to relax. He sat in his office in the Jerry Rice Building at the Nike World Campus in Beaverton, Oregon, taking in the late afternoon sun. The latest advertising campaign was a success and sales were at an all-time high. But Miller knew that now was the time to plan for tomorrow’s success. He turned to the briefs on his desk, which contained various recommendations

Sneakers have been around since the late 1800s. The first rubber soled shoes were called Plimsolls, and there was neither a right nor left shoe (Fact Monster, 2000). They were a canvas material and the sole was rubber to have them be inexpensive and wearable during sports. Plimsolls were essential in the summer time because they kept your feet cool and they also dried quickly from water. The all white Plimsolls became a fashion statement for Victorian promenades, which they wore them with Madras

industry, in particular companies such as Nike, Reebok, Adidas, and New Balance, takes place all over the globe. With the industry experiencing severe competition and the product requiring intensive labor, firms are facing extreme pressure to increase their profit margins through their sourcing practices. No competing sports brand is more eminent and internationally established than Nike, Incorporated. Introduced to the world in 1964, Nike has made

Leaders of the Sports World Andrea M. Delvalle Etido Akpan Bus. 508 Strayer University Nike is the leader in sportswear and sporting equipment. It is a public company /major retail that was founded on January 25, 1964 as Blue Ribbon Sports. The company was headquartered in Oregon. It was founded by Bill Bowerman and Philip Knight. Philip Knight was a track athlete at the University of Oregon and his track coach, Bill Bowerman, helped him launch his idea. The company’s mission was to bring

corporation known as Nike Inc. has had some challenges facing ethical issues concerning sweatshops, violations of human rights, and labor abuses forever changing history and propelling the anti-sweatshop movements. The shoe company, now recognized as Nike was founded in 1964 by CEO, and cofounder Philip Knight. During this time Philip and his co founder Bill Bowerman were distributing the athletic shoes through the Onitsuka Company. While working with the Japanese manufacturer Nike was originally known