Marko Merisavo The Effects of Digital Marketing Communication on Customer Loyalty: An Integrative Model and Research Propositions HELSINKI SCHOOL OF ECONOMICS WORKING PAPERS W-400 Marko Merisavo The Effects of Digital Marketing Communication on Customer Loyalty: An Integrative Model and Research Propositions Marketing February 2006 HELSINGIN KAUPPAKORKEAKOULU HELSINKI SCHOOL OF ECONOMICS WORKING PAPERS W-400 HELSINGIN KAUPPAKORKEAKOULU HELSINKI SCHOOL OF ECONOMICS
| Regal Entertainment Group: Addressing Industry Dependency and DifferentiationClaire Fuller BA 301 Final Term Paper Section 003 June 6, 2012 Claire Fuller BA 301 Final Term Paper Section 003 June 6, 2012 | Executive Summary Regal Entertainment Groups is the parent company of Regal Cinemas, which is made up of Regal Cinemas, the United Artists Theaters, and the Edwards Theater. It runs the largest theater circuit in the U.S., and uses the multiplex cinema model in metropolitan and metropolitan
Business Horizons (2007) 50, 395–403 www.elsevier.com/locate/bushor Buzz marketing for movies Iris Mohr Tobin College of Business, St. John 's University, 8000 Utopia Parkways, Jamaica, NY 11439, USA KEYWORDS Motion pictures; Movies; Marketing; Promotion; Buzz marketing Abstract In today 's dynamic entertainment environment, movies are struggling to stay afloat and remain profitable. Challenges such as piracy, digital theft, competition, overlapping movie campaigns, media fragmentation
mbiEBSCOhost Page 1 of 14 Record: 1 Title: Authors: Source: Document Type: Subject Terms: THE PRICE OF THE TICKET. Seabrook, John New Yorker; 8/10/2009, Vol. 85 Issue 24, p34-43, 8p, 1 Color Photograph Article *TICKETS *PERFORMING arts -- Ticket prices *CONCERTS Company/Entity: People: Abstract: LIVE Nation Worldwide Inc. TICKETMASTER Entertainment Inc. SPRINGSTEEN, Bruce The article discusses concert ticket sales in the U.S. The efforts of Live Nation and Ticketmaster Entertainment to sell concert
OPERATIONS MANAGEMENT STUDY GUIDE PROGRAMME CREDIT POINTS NOTIONAL LEARNING TUTOR SUPPORT : : : : MBA Year 1 20 points 200 hours over 1 semester opman@mancosa.co.za Copyright © 2013 MANAGEMENT COLLEGE OF SOUTHERN AFRICA All rights reserved; no part of this book may be reproduced in any form or by any means, including photocopying machines, without the written permission of the publisher REF: OPS 2013 Operations Management TABLE OF CONTENTS Section Introduction 1 2 3 4 5 6
Instructor’s Manual Exercises in Sportscasting Linda K. Fuller, PhD Published by © 2008 by Routledge, Taylor & Francis Group. All rights reserved. No part of this work may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, microfilm, and recording, or by any information storage and retrieval system, without permission in writing from the publisher. Printed in the United States of America. Routledge, Taylor & Francis Group, 270 Madison Avenue
Instructor’s Manual Exercises in Sportscasting Linda K. Fuller, PhD Published by © 2008 by Routledge, Taylor & Francis Group. All rights reserved. No part of this work may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, microfilm, and recording, or by any information storage and retrieval system, without permission in writing from the publisher. Printed in the United States of America. Routledge, Taylor & Francis Group, 270 Madison
PhyloInformatics 7: 1-66 - 2005 Relational Database Design and Implementation for Biodiversity Informatics Paul J. Morris The Academy of Natural Sciences 1900 Ben Franklin Parkway, Philadelphia, PA 19103 USA Received: 28 October 2004 - Accepted: 19 January 2005 Abstract The complexity of natural history collection information and similar information within the scope of biodiversity informatics poses significant challenges for effective long term stewardship of that information in electronic
STRATEGY, AND BEHAVIOR, EIGHTH EDITION Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions © 2009, 2006, and 2003. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited
(Continued from front flap) is the Horace Beesley Professor of Strategy at the Marriott School, Brigham Young University. He is widely published in strategy and business journals and was the fourth most cited management scholar from 1996–2006. is a professor of leadership at INSEAD. He consults to organizations around the world on innovation, globalization, and transformation and has published extensively in leading academic and business journals. is the Robert and Jane Cizik