Sonic Drive-In

OVERVIEW: Sonic Drive-In is an American quick service restaurant brand, established in 1953. The popular fast-food restaurant has 3,552 locations in 45 states, and is headquartered in Oklahoma City, Oklahoma (All Sonic Drive-In Locations). They are the largest drive-in restaurant in the country; their menu boasts over a million flavor combinations between their slushies and fountain drinks, and an extensive range of fast food options such as fully-loaded burgers, over the top hot dogs, and various

Franchising Sonic Drive-In Restaurants What is a Franchise: A franchisee pays an initial fee and a percentage of profit to a franchisor; in return, the franchisee gains the use of a trademark, ongoing support from the franchisor, and the right to use the franchisor's system of doing business and sell its products or services. Why I chose this restaurant: I have chosen sonic drive in because this restaurant is in the USA and is very well known for its’ fast food chains and roller skate competitions

The public company Sonic Drive Corporation was my choice of analysis because of being familiar with the field of work. Sonic Corporation, also known as Sonic Drive-In, is a fast-food restaurant chain that originated in Oklahoma City, Oklahoma. As of 2015, Sonic has 3,526 drive-ins across 44 states. The total amount of drive-ins includes company and franchise owned. Sonic has operated since the 1950’s and is known for its carhops delivering food to cars on roller skates (Shine). The restaurant’s menu

1953, Sonic has become the largest drive-in chain in the nation. Sonic was founded by Troy Smith, Jr. in Shawnee, Oklahoma. His dream was to own his own business. Sonic Drive-In keeps the 1950s alive through its chain of drive-in restaurants, each complete with speaker-based ordering systems and carhop servers - some on roller skates. Sonics top competitors are McDonald’s, Burger King, and Wendy’s. McDonald’s is the leading competitor in the fast-food industry.

Another reason I liked working at Sonic Drive-in more than Nspire is because the type of work was different. At Sonic Drive-in I was always standing and moving around. I was busy from the time I clocked in until the time I clocked out. Sometimes I had to work extra hard to get orders out on time when we were short on crew members. On nights like those I really felt like SpongeBob because I was working in the kitchen by myself. It sounds like too much work but it was really fun and I actually felt

style is its nostalgic 1950s carhop, drive-in model with curb-style speakers and ordering. One article sites additional factors that give Sonic competitive advantage over such fast-food franchises such as McDonald’s and Burger King. The article’s author, Kate Taylor, states that in addition to the Sonic’s drive-in style and diverse menu, Sonic’s major competitive advantage comes down to personalization and customization (Taylor, 2016). Because of their drive-in model, patrons can take their time

Sonic uses a nostalgic drive-in business model for their customers (Ferrell, Hirt & Ferrell, 2009). This competitive advantage gives the customer a feel of the 1950’s carhop service allowing the consumer to eat in their car if they choose. The unique and diverse menu allows Sonic to meet many consumers needs for fast food. The variety allows the consumer many different options of food and beverages. The largest competitive advantage for Sonic over other fast food restaurants is during the ordering

Sonic is a fast-food establishment which was started in 1953 by Troy Smith (O. Ferrell, Hirt, & L. Ferrell, 2009). Sonic quick service made it one of the top 10 fast food restaurants today. The one of a kind speedy service of the organization alongside its menu has made the organization able to separate itself and position itself well in the market. The advantage that Sonic has over their competitors is that, Sonic offers speedy service with a trendy look that is interesting and exciting for

Sonic has several competitive advantages over other fast-food franchises. According to our text (Ferrell, O., Hirt, G., & Ferrell, L. ,2015), Sonic offers a unique and diverse menu selection that helps set it apart from a highly competitive fast food franchise market with little risk (p.169). Sonic has also seized upon new trends and opportunities to secure more business. Sonic offers a nostalgic experience for those who love a classic drive in diner. Sonic is a publicly traded company and ranks

with the reputation of Sonic appears to have many advantages in becoming a franchisee. Sonic is a publically traded company that ranks as the tenth largest fast-food franchise in terms of sales revenue. Becoming a franchisee is an opportunity for entrepreneurs who do not want to start a business from scratch. Therefore, when a franchisee purchases a Sonic franchise they are getting a business that already has a national reputation and marketing campaign. Furthermore, Sonic offers its franchisees