Proton Exora

MARKETING MANAGEMENT [pic] PRODUCT : PROTON EXORA 2 For: Michael M.Dent Msc, MPhil, MCIM Prepared by: Halisah Ashari CGA 080108 Linda Sim Siew Kian CGA 080016 Teh Chye Beng CGA 080035 CONTENTS EXECUTIVE SUMMARY 4 1. INTRODUCTION 1. AUTO INDUSTRY IN GENERAL 2009 4 2. COMPANY BACKGROUND 7 1. PRODUCTS AND SERVICES 8 3. PROBLEM IDENTIFICATION 1. PROTON CONTROVERSIES 9 2. BUSINESS MODEL

manufacturers in Malaysia, the portfolio of Proton models includes Saga, Wira, Waja, Gen.2, Persona, Savvy, Exora, Satria Neo and Perdana. The product strategy of Proton is to introduce the right car, for the right market, at the right place and at the right time. After the acquisition of Lotus, Proton adopts Mitsubishi and Lotus automobile technology to improve the consumer confidence towards Proton’s products and the quality of the automobiles. Proton has always strived to produce innovative products

The atom, a constituent particle of a molecule, affects every aspect of life. The theory of the atom is a phenomenon that has occupied the minds of many scientists, who implemented their knowledge and wisdom into experiments. The Ancient Greeks were the first known to discover the existence of the atom. Throughout history the definition of an atom has been changed, added to, and reconfigured, to what we know today. Democritus was the first who suggested the mere existence of the atom. Democritus

Matter is anything made up of atoms and molecules and the study of these “things” called atoms dates back to the time of Ancient Greece to the present. The information about atoms known today is certainly much greater than what was known centuries ago. First, there were only hypotheses on this idea that everything in the world is made up of tiny, unseeable particles. As technology advanced, these hypotheses were tested, critiqued, modified, and built upon. A mass of knowledge is known regarding atoms

be true? How does it compare to today's understanding? Ernest was forced to discard JJ Thomson's Plum Pudding model, he reasoned that the mass of an atom was concentrated in a nucleus. He thus developed the model of the atom which put all the protons in the nucleus and the electrons orbited around the nucleus like planets around the sun. The only difference with today's model is that electrons are now thought to be in electron clouds not in specific orbits. Which scientists model was before

substance that can’t be broken down into substances with different properties. Atom is the smallest part of an element that displays the properties of the element. 13. What are the subatomic particles and what is the electrical charge of each? Protons (positively charged), Neutrons (electrically neutral), both found in the Nucleus of the atom & Electrons (negatively charged). Where in the atom is each of these particles found? In the orbital (Electrons) 14. Which two types of bonds join

The Nothing that is about Everything The Nothing That Is A Natural History of Zero by Robert Kaplan is a book literally a book about the number zero and how it was formed. He takes the reader on a journey through time and shows the transformation of not just zero but numbers in general from multiple countries and empires. Kaplan starts off his book by describing zero and what its possibilities are in the world. Then he jumps into the Sumerians who were one of the first to create a number system

Atoms in Electrons “Energy levels in Atoms exist all over the world. Some atoms consist of protons and neutrons making up a nucleus; they are surrounded by electrons. Rutherford made designs and conclusions to develop his nuclear atomic model. Although Rutherford’s model couldn’t explain other properties of elements, such as why metals or compounds of metals give off colors when the flame is heated” (Wilbraham et al 136). John Dalton. (Early nineteenth century) He combined an idea of elements with

The purpose of this lab was to determine the atomic structure of small molecules and ions which we did by drawing Lewis Dot Structures, drawing molecular geometries, and using the VSEPR model on a computer. The VSEPR Theory states that molecular geometries of molecules can be predicted through their number of electron pairs on the central atom because these electrons will repulse each other as much as they can while still being bound to the central atom. The Lewis Dot Structures and the molecular

mass. The number of protons in the nucleus of the atom is equal to the atomic number. The number of electrons in a neutral atom is equal to the number of protons. Electrons are the smallest of the three parts that make up atoms. Both protons and neutrons are found in the nucleus. Electrons are sometimes found in the orbitals or the shells. The atoms of elements have different numbers. Every element has its own unique atomic number. That number tells you the number of protons in every atom of the