Rang De Basanti

CONTENTS Media, messages and styles used by Indian marketing communicators of Films 1. Overview of Indian Film Industry and Market 2. 4Ps concept applied on the movie industry as a whole 3. Overview of the film making business 4. Classification of movies from a producer’s or distributor’s point of view 5. Classification of movies as products 6. Publicity of movies 7. How different media is used for publicity of movies? 8. Alterative marketing methods 9. Music as a promotion

prominent entities in bringing Indian cinema to the world. The last decade or so has been the turning point of the company. UTV took up movies that changed the way movies were made in Bollywood. A number of these movies were hits. Peepli live, Rang De Basanti and Brfi are examples of some of the great films that UTV Motion Pictures have worked on. Senior Vice President at UTV Motion Pictures U.S.A dubbed the movie as being different to what Indian movie fans are used to. He was also critical about

Dhobighat and Kahaani Film reviews [Student Name] [Course Title] [Course Supervisor] [Date] Film reviews Introduction: The Indian film industry has never been popular for its art films. Art films in Indian cinemas usually try to portray a particular aspect of the Indian culture and norm. These movies avoid all the glitz and glamour normally found in Indian movies. No glitz or glamour usually restricts these movies to a low budget nor are these movies able to attract a large number of audience

Integrated Marketing Communication Assignment On Submitted By: Shivani Mehra 08bs0003152 KAOS Member Table of Contents 1. Overview of The Sector 1 2. Introduction 3 3. Analysis of Reebok Taglines and Logos

* CHAPTER 1. * ADVERTISING. 1.1 Origin of advertising The origin of advertising does not lie in the modern industrial age, but it has its roots in the remote past. Thousand of years ago most people were engaged in hunting, farming, or handicraft related activities. They used to barter products among themselves. Distribution was limited to how far the vendor could walk and distribute, advertising was limited to how loud they could shout. Perhaps the earliest form of advertising was simply

The president of production at Hanson Productions, an off-Broadway production company, was faced with the same situation for every Broadway production: where to locate, how many seats, what to charge and how to promote and market the production. There are three separate venues, with three separate value propositions to the studio, case and audience. While bigger means more seats and more revenue for each show, there is a capacity percentage that must be factored in to the decision due to the increased

Amity School of Communication AMITY UNIVERSITY RAJASTHAN Effects and implications of coalition governments on the political scenario in India Abstract: Parliamentary democracies ruled by multiparty cabinets make foreign policy decisions in a fairly unique institutional context, complicated by the politics of coalition government. Recent research suggests that this context is associated with foreign policy behaviors that are quite distinct in character from foreign policy made by single party cabinets