Serial ATA

Soaring with Southwest Airlines: Understanding Success as a Result of Structure, Strategy, and Society Introduction The airline industry has seen a fair amount of turmoil over its relatively brief existence, perhaps as the result of its youth or perhaps, as others have contended, due to mismanagement and failures of regulation to maintain stability in the industry. Regardless of the reason, however, it is a fact that many major airlines have demonstrated a consistent problem in generating profits

One of the most important standpoints to look at when improving the business’s overall welfare, is of course marketing. Southwest Airlines is a predominantly prosperous organization with many strengths and opportunities. Although a successful airline service, Southwest still of course has many weaknesses as well as threats. Looking at Southwest Airlines from the point of view of the organization’s Vice President, the issue that I would focus on first is the fact that Southwest Airlines only caters

While the major airlines in the United Stated were making a lost of approximately $8 billion, Southwest was the only airline company that was profitable as well as facing a rapid grow-with a 25 percent sales increase in 1992. In 2005, Southwest was the sixth largest airline in United Stated. The success of Southwest is mainly linked to its pricing strategy, it positioned itself as a low-price, short hauls and bare bones operation. There are numerous distinctive characteristics that had lead to

Culture at Southwest Airlines on the Eve of Merger with AirTran In looking at Southwest’s values and norms, it’s helpful to examine how the company’s culture is described by all stakeholders (internal – employees, management; external – investors, customers). Five key values emerge that guide the company at all levels. 1. Zealous passion for customer satisfaction Southwest’s relentless commitment goes beyond the lip service most companies uphold. From line level to the C-suite, everyone

Discuss the corporate culture at Southwest Airlines and how it leverages its culture to achieve a competitive advantage. The corporate culture at Southwest Airlines can be defined within three areas including, core value, management style, and compensation. Southwest Airlines organization structure incorporated several areas but I was impressed with these three the most. Southwest Airlines had two core values, which emphasized on LUV and fun. Not only was LUV the company’s signature symbol

According to Wikipedia, an online encyclopedia, Southwest Airlines is currently the third largest airline in the world, measured by the number of passengers carried. Total number of passengers that were carried in the year 2005 amounted to 77.7 million. They are behind American Airlines and Delta Air Lines. After the tragic September 11th incident, Southwest airlines remains as one of the only major airlines that are still profitable. After the September 11th attacks, Southwest Airline's 6 biggest

There are several reasons why Southwest Airlines is so successful. One of the many reasons is that they are known for having one of the lowest prices in the airline business. They try to keep everything as simple as possible: no meals, no assigned seats, and only one class service A second reason why they are successful is because Southwest only has one type of plane they fly, the Boeing 737 series. With only having one type of plane, it saves them million on maintenance cost. They would save time

Southwest Airlines which was incorporated in Texas was founded by Rollin King and Herb Kelleher in 1966. Moreover, in 1971, Southwest began customer service, with three Boeing 737 aircraft that serviced three Texas cities: Dallas, Houston, and San Antonio and 25 employees. However, King and Kelleher’s start-up did not come easy being that a few Texas based airlines such as Braniff, Trans-Texas, and Continental Airlines initiated a legal battle to keep Southwest on the ground. Thus, in late 1970,

The Douglas DC-3 is a fixed-wing propeller-driven airliner. Its cruise speed (207 mph or 333 km/h) and range (1,500 mi or 2,400 km) revolutionized air transport in the 1930s and 1940s. Its lasting effect on the airline industry and World War II makes it one of the most significant transport aircraft ever made. The DC-3 was a twin-engine metal monoplane, developed as a larger, improved 14-bed sleeper version of the Douglas DC-2. However, together with its military derivative, the C-47 Skytrain over

JetBlue prides them on providing direct flights just as Spirit Airlines does. However, to distinguish themselves from Spirit Airlines, JetBlue provides more leg room for customer’s satisfaction. Also, JetBlue provides complimentary water and snacks for their customers free of charge. JetBlue also provided on flight entertainment which includes wifi, Sirius radio, and Direct TV on the back of every seat which are all complementary of the airline. Also a complementary, JetBlue allows their customers