Sonic Drive-In

Running head: MARKETING ANALYSIS OF SONIC PDA 1000 Marketing Analysis of Sonic PDA 1000 Abstract The purpose of this group project is to provide the members of LU BUSI-520 Delta Group with a patterned professional forecasting model for research and analysis of a prospective new product. The new product will be the Sonic 1000 PDA; a fictitious product formulated especially for this mock-up analysis (Kotler, & Keller, 2009). Through experiential collaboration, the members of Delta Group should

enormous flying gas truck zoomed past me from my right to my left. I thought it hit my black Mercedes. It was so scary I felt like my heart just skipped a beat. And when I saw that, I thought “Oh. Looks like someone is trying out to be faster than me. Sonic, if you’re around, I’m sorry for what I said but what I would you to do is kick that truck’s barrel and send it back to last place.” If he was around, he would do it, no sweat. He would go for 1st place. Anyways, the cop, not very joyful and walking

Q. What should Sonic's mission be? MISSION Sonic is committed to producing affordable state-of-the-art, multi-functional electronic devices that provide convenient entertainment, communication, and information storage for consumers and business users on the go. Q. In what competitive spheres (industry, products and applications, competence, market-segment, vertical and geographic) should sonic operate? The competitive spheres in which Sonic should operate (Kotler):  Industry: Personal

The Drive-In Pulling into the drive-in of Sonic, the vibrant colors of the screen light up the black interior of my red Avenger. I ask my friend what she would like to eat, as her long painted finger nails nick the coins she is counting out trying to decide what she had enough money for. Although the lights in my car are not on, the moon and neon lights beaming from sonic provides enough light for her to count. The food on the screen, and the warm, fruity, aroma of the fried food and slushes coming

Marketing Analysis for the Sonic 1000 PDA Liberty University Strategic Marketing Management – BUSI 520-B06 July 4, 2010 Introduction Years of research and development, along with millions of shareholder dollars, have been invested in the latest technological breakthrough from Sonic. The next step for any new product on the concept-to-consumer road is the development of a marketing analysis. The following pages will provide evidence of countless hours of research the marketing team has

Marketing Analysis Proposal Part One: Introduction Sonic is about to enter a mature and highly competitive PDA market. Founded eighteen months ago, the company was birthed by two entrepreneurs highly skilled and knowledgeable in telecommunications. They are preparing to present their first product, Sonic 1000 PDA. The Sonic 1000 offers wireless networking, digital technology, dual phone use, 20 gigabytes of memory, four megapixel camera, and voice recognition

headquarters are located in Palo Alto, California. HP serves more than one billion customers in more than 170 countries on 6 continents. HP has approximately 150,000 employees worldwide. The company’s mission is to invent technologies and services that drive business value, create social benefit and improve the lives of customers - with a focus on affecting the greatest number of people possible. HP dedicates $3.5 billion (US) annually to it’s research and development of products,

drummer David Frazier Jr., stacks up engaging sonic layers with a foot in the contemporary jazz and the other in a groove-oriented receptacle that encompasses funk, electronica, and neo-soul. “River of Perception”, a progressive 6/8 adventure, immediately catches our ear when Niswanger’s adventurous patterns jump on top of a groovy bass line that articulates

have a successful business by keeping loyal employees, and extreme loyalty to the firm is what he emphasizes in the organization. In “Extreme Managing,” Marc Ballon discusses the management techniques that Jack Hartnett uses at his organization--Sonic Drive-Ins. Hartnett’s management techniques—which might be classified under consensus-building models with emphasis on building loyalty through caring while he involves himself in every minute detail of his business--include involvement with employees

him because i don't see him very often. But this trip was going to be special. My dad told me that we were going to do something fun but wouldn't tell me. On are drive there we saw so many different animals like horses, ox and donkeys. When we finally arrived in Louisiana after a long drive we drove to my grandpas house, we stopped by a sonic because we haven't ate in a long time. After we ate we spent the night over our grandpas house we headed to the museum of modern art. The scenery was pretty good