Taobao

The Chinese giant e-commerce company, Alibaba Group Holding Ltd. (Alibaba), unleashed a controversial scenario since the firm launched on September 2014 its initial public offering (IPO) on the New York Stock Exchange (NYSE) (Palepu, et al., 2015). Considered the biggest in the history, Alibaba’s IPO raised $21.8m in its debut at an offering price of $68 per share (Figure 1.1). Originally, the company had made attempts to list within the Hong Kong Stock Exchange (HKEx). However, it was refused in

1.0Introduction 1.1Alibaba Group Alibaba Group, recent sensation in Internet world for the world’s largest IPO is a Chinese ecommerce company famous for its business to business sales service. It introduced Chinese manufacturers to online buyers across the globe. 1.2 History It was started in 1999 by 18 members headed by Jack Ma in a small apartment. 52,504 million Yuan revenue earning Alibaba is headquartered at Hangzhou, China. It has around 274 million active buyers. 1.3 Products/Services Alibaba

need to be analysed and interpreted to investigate the factors that will affect the business directly or indirectly. Based on the research, micro-environment includes competitors, H&M, Mango and Uniqlo while marketing intermediaries includes Zalora, Taobao and Tradesy. Meanwhile, macro-environment involves technological environment and economic environment. Apart from industry analysis, company analysis of Zara consists of company background and history, company operation, mission statement, SWOT analysis

the better, made clear by him saying ‘I don’t feel proud of how much money I’ve made, I feel proud at how much I’ve been able to help small business’ (Business 2011), and to have people stop him in the street commenting they opened a small store on TaoBao and they’re doing well, it’s clear that doing what’s best for the people resonates with Jack strongly, further strengthened by him saying ‘When you have 1 billion, that’s not your money, that’s the societies trust’ (Business

INTRODUCTION With an estimated 1.36 billion people within its country the potential for sales is a major pull for our product in China. The 2008 issues of tainted infant formula where melamine adulterant was found in Sanlu, was a surprise and deeply affected the trust of the Chine people and its economy. As a resulted of deaths and other medical related concerns many were hesitant to trust the product and its manufacture. Our aim is to provide a greatly needed service with minimal disruption while

transfer. The initial protected retail transaction over the Web was either by NetMarket or Internet Shopping Network in 1994. Instantaneously later, Amazon.com sprung its online shopping site in 1995 and eBay was also announced in 1995. Alibaba 's sites Taobao and Tmall were launched in 2003 and 2008, correspondingly. Retailers are progressively marketing things and services proceeding to obtainability through retail for testing, building, and handling demand. Amazon.com is an American automated trade enterprise

“The most important networking facility available to organization is the Internet.”(Stalling and Cass, 2013) Yes, the internet is more important than before. Businesses cannot run efficiently without the Internet. In this paper, I will focus on two parts of discussion regarding the small business and Internet: the evolution of the internet and the advantages of the Internet for small businesses. The evolution of the Internet has happened very rapidly since 1990s. Actually, it comes with the evolution

Non-traditional distributions are increasing rapidly. Such as Online shop, mail order or producer directly sell things to consumers. Among which online Discount Retailer become popular today. On 11, November 2015, china biggest online shopping site TAOBAO reached 120bn RMB at one day. Retailer means the producer provide products to retailers, then retailers can sell things to consumers without Wholesalers or agents. For firms, who use Online discount retailer way to sell things, do not need pay money

One major problem facing LV is the prevalence of counterfeit in China. In order to combat this problem, LV has signed an agreement in 2013 with Alibaba to prevent sale counterfeit LV products on its Taobao e-commerce site. Furthermore, The rich people in China are losing interest to Louis Vuitton because they are too normal, so they desire more self-expression product. To solve this issue, LV has been contributing efforts to stop promoting its classic

e-commerce giant whose primary focus is to help small businesses grow by helping with their information technology needs. They provide services through a “business-to-business” platform that connects small businesses with overseas suppliers. The Taobao division within Alibaba also consist of a business-to-customer set up. Alibaba has "a 15-node cluster dedicated to processing sorts of business data dumped out of database, and joining them together. This data will then be fed into iSearch, their