The Tankard

marketing and so on. The two step flow theory led to multi-step flow model referred to as Diffusion of Innovation which is defined as the “social process of how innovations become known and are spread throughout a social system over time”. (Severin and Tankard, 2001). The two step flow theory is hence a key theory in not only understanding and analysing decision making and interpersonal communication but helps put perspective in understanding mass communication and its various other

1. The Gender Marketing of Toys: An Analysis of Color and Type of Toy on the Disney Store Website Auster, Carol J., and Mansbach, Claire S. “The Gender Marketing of Toys: An Analysis of Color and Type of Toy on the Disney Store Website.” Sex Roles 67.(2012): 375-388. The internet marketing of children’s toys is based on gender and what society deems is appropriate for boys and girls. Boy’s only toys tend to be red, blue, yellow, black, and gray and consist of action figures, weapons, building toys

Soft voices greeted him as he entered the Hall of Records. Gwaine wasn't sure if he'd even been in this part of the castle before. He found Arthur sitting at a desk next to Geoffrey of Monmouth, pouring over what appeared to be a genealogical record book of families and crests. As he glanced over the page they were on, he felt his heart stop. On the top of the parchment was a white phoenix on a black background. It had been decades since he even thought of that particular coat of arms. Arthur didn't

When I was a small boy, I remember one summer's day I caught a butterfly in a jam jar. I sat in a cow pasture at the rear of our house and watched the tiny creature try to escape. It was a cabbage white, and the hum of its wings as it hit the glass echoed throughout the field that hot afternoon. I took a great pleasure, as small boys do, in knowing I had control over the insects fate. I left it in the jar while I ate lunch, and on my return it was dead. Whether it died of lack of air, overexertion

6 percent of beauty pageant girls have suffered from depression. This does not seem like a lot, but 2.5 million girls compete in a beauty pageant. (“Women’s news Columbus dispatch”) People say child beauty pageants make children grow up faster before their time. Others say that all little girls like to dress up and experiment with make-up. That they are curious and want to learn what it is and why should they use it. (Malmsio Helene) I believe that child beauty pageants do make children

A perfumed musk clings to the room as all sorts of breeds fill the seat lining the hall. Many of the patriots accompanying the rows of seat are clad in rich purples and vibrant greens, and every face appeared to be some form of humanoid, barring a peculiar half-orc, adorned in a red jerking chased with gold, who seemed to enjoy standing rather than sitting like the rest. Down the center of the many seats cut a path of ornate carpet that lead to an elevated centerstage which housed artifacts and tapestries

Children are exposed to toys from as soon as a couple months of age. Parents and family usually decides which toys are appropriate for each child, usually based on gender. Children are able to distinguish which toys are appropriate for them even when they aren’t exposed to them. I am going to review three ways in which children decide which toys are best for them by color and theme, social and parental expectations, and what they see on television as gender appropriate guidance. Girls and boys differ

An ancient, foreboding castle was perched atop tall cliffs, fused into the mossy stone as if a giant skeletal hand had sunk its claws into the hard rock. In the evening, its moonlit features looked elegant if eerie, its architecture resembling an unholy union between medieval castle and Gothic cathedral. This was the ancestral home of the Valteele family. A family whose past was as shadowy as their abode; rumors of their occult activities had been spreading like wildfire in the nearby, small town

If the truth be told to set one free, then what will a lie do? The answer to this question can be found in The Scarlet Letter, as a secret torments the soul of a respected minister. In the novel, extreme hypocrisy is seen in the community’s leaders while goodness is found in an adulterer. From this, the reader learns the value of truth as well as the result of living a lie. Nathaniel Hawthorne instills the three types of irony to help convey the theme of hypocrisy, and its effects on society and

Communication today, is changing as a result of media consumption. Social media is an ever-growing and fast developing means of communication in society, and with the vast amount of new technology constantly transforming on the market, the empowered consumer is just a click away from accessing almost anything. The internet itself has opened up a new spectrum and has trained us to expect to gain information on demand at any time and from anywhere. talk about facebook more a bit ---- This essay