Triple bottom line

Introduction Environmental and social sustainability is a growing concept, in the modern day business world. This essay will cover sustainability but particularly, will cover the following: A critical appraisal of social and environmental sustainability, its importance related to issues that can affect corporate social responsibility. The essay will evaluate specific ideas; provide evidence to support the recommendation, using relevant academic books, journals and articles where it is appropriate

Armstrong 2012, p. 582). The aim of sustainable marketing is to satisfy the customer’s the needs and wants while also putting high emphasis on the environment and the social issues and thus creating profits in a socially responible way. Mention triple bottom line While traditional marketing is a process by which companies create value for customers and build strong customer relationships in order to capture value from customers

original manufacturing philosophy whose main aim is to eliminate waste and achieve the best possible efficiency in an organization. Advantages of TPS is that this production system helps to improve the quality of the product at every stage of the assembly line. The disadvantage of using TPS is that this process can be time-consuming, and

1.2 Theories of CSR Organisations, when viewed from the prism of strategic theories reveal that there can be multiple approaches to attain desired objectives. Some of the approaches can be  Instrumental approach: The company serves as an instrument with sole objective of wealth creation  Political approach: The company is responsible to use its power in the political arena  Integrative approach: The company is dedicated to satisfy the social demands  Ethical approach: Based on the ethical

greening as a way to make the world a more sustainable place. Therefore, the reality of the matter is that our society is fishing in eco-friendly waters with their money, and consequently, companies are only guided to this state of being by the fishing line that is pulling on those dollar bills. Of course companies know that efficient

ensure that our economy and society can continue to exist without destroying the social and natural environment during development. The sustainability includes three pillars, which are economic, social and environment, forming a triple bottom line. The triple bottom line demands that a company 's responsibility lies

who is Lowe’s responsible too. What is a Corporate Social Responsibility (CSR) program? Corporate Social Responsibility is known by many names: sustainability, corporate responsibility, corporate ethics, corporate citizenship, stewardship, triple bottom line

refurbished the sustainable development of businesses, incorporating a more intricate measure of economic, social and ecological perspective. Therefore, management has refurbished practices, incorporating the dimensional homogenisation of the Triple Bottom line theory through a model aspect to a practical development. In contrast, economic models solely incorporated in “special events” are noted as valid by governments. However, discussion from Sherwood, Jago, and Derry (2016: pg 16) suggest government

Sustainable Development And The Triple Bottom Line Sustainable development means that the present generations should be able to make use of resources to live better lives in such a manner that it does not compromise the ability of future generations. For sustainable development to occur, there needs to be sustainable economic, ecological and community development. Society needs to be educated about ways in which they can use resources, especially natural, in such a manner that it does not cause

value for their customers. The management is also committed not only on effectively implementing the strategy, but also keeping it aligned with the general strategic objective (Coca Cola, 2015). 2. The company’s sustainability report follows Triple Bottom Line (TBL) and the goals also reflect the TBL. The TBL is a framework that integrates three