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    expensive items no longer just for the elite, research has shown that 40% of Australian households are potential consumers. Items are now diversified and accessible, therefore drawing in more consumers, especially the younger demographic, who want a fine watch without the hefty price tag. Éternal falls into the category of affordable luxury, accessible core and premium core. This new statistic would mean that our product would appeal to a wider demographic, consequently achieving more in sales. Customer

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    Today I chose to watch “Titanic” for the very first time. I chose to watch “Titanic, because I wanted to know what the movie was really about, maybe I might like the movie. Actually watching the movie gives you another perspective than just knowing what the setting and theme is about. Many people looked at me like I was crazy, when I said “I had never watched “Titanic”, and wanted to finally watch it, and see if I actually would like, so I gave it a chance. My one regret is coming into the movie

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    essential to understand the history, evolution and other enabling technologies to effectively adopt and improve the use of wearable technologies. History and evolution of Wearable Technology: The first form of wearable technologies was probably the wrist watch, which was designed to provide a particular service to the users, was invented as early as the late 1500s. Then the portable radio, later evolved into the Walkman which was also perpetuated because of users desire to have access to a particular service

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    strategy take into account the brand’s current PODs & POPs and existing customer brand knowledge? (25 points). With regards to brand growth, the company absolutely needs to make strategic decisions to ensure that Omega becomes the world’s largest luxury watch. This would require substantial strategic decisions to be made especially related to the Omega’s product families and its associated communication strategies. The following are the recommendations or the new branding strategies: I. One of the primary

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    the company set the goal to make 10 billion. This was only made possible by their multiple different brands across multiple different segments, innovative technology, and coming out of a brief period of difficulty with their most profitable flagship watch, Omega. The company now sets its sight on a new goal, surpassing the long established brand, Rolex. In order to try and tackle this giant, the company and CEO debate how to best attract potential customers through advertising, overall message, and

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    I 've been watching, along with the rest of the world, a very sad unraveling of a human life. The recent events in the life of Britney Spears may not be anything new in the world of celebrity, but it certainly has been one of the most "put on public display" breakdowns in recent entertainment history. I was talking to my children last night about how truly sad the whole situation is, and how more people need to comprehend that even if they were never a fan of Britney or her music, they still need

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    Segmentation There are companies that base their segmentation on specific countries, or regions, however, the other type of companies mostly focus on life-cycle segmentation. Swatch do not focus on regional segmentation because consumer of Swatch products can be anywhere in the world. Swatch concentrates on life-cycle and age segments. They believe that model and design, technology, and materials used for production of goods are based on these factors. For example, Swatch has “Creart by Swatch”

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    receiving images, pictures, animations, and movies from a long distance. Television has a variety of programs. Programs on television are supposed to be entertaining for all ages. But in my opinion when you watch television excessively, it is less likely to be beneficial. I believe that the time people watch television should be strictly limited-for the sake of health, education and child

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    Fossil Study

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    1. What are the major competitors of Fossil’s Inc? A. The major competitors of Fossil are Swatch and Guess? To be precise Swatch and Guess are well known brands in Watch industries. It was very difficult for Fossil to reach to that level. Now if we talk about the market share Fossil and Guess? Managed to be on the same level moving Swatch to number three. Fossil did had some other competitors like Gucci, Anne Klein II etc but they could not come as up as Guess and Swatch. If we talk about Swatch

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    A Single Advertisement

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    A single advertisement can have hundreds of effects on mankind every day without anybody noticing. It gives the indication that life is not whole until the one last item is acquired. Then one will be considered cool and accepted in today’s society. Many believe once they hit their “mid-life crisis.” The mid-life crisis hits around age 35 to 40 when men realize they are not fitting in as much as he once did. Men’s lives have significantly changed and now he has money to buy things he was not able

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