2.7 Summary
It would appear that fast fashion has had a detrimental effect on the role of the self and has perhaps lessened consumers’ levels of attachment to items; this will be a point of research within this dissertation as convincing consumers to value their clothing would be the initial stage in adapting disposal behaviours.
Consumer attitudes towards disposal are currently mostly divided between sending items to landfill or to the charity shop, these methods appear to have been chosen mostly out of convenience, (Birtwistle and Moore 2007) therefore the next stage to alter consumer behaviours would be to ensure consumers dispose in a socially responsible way. Research has shown that even when consumers dispose in a sustainable way,
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4.1 Method One; Interviews
The first research method will be to conduct interviews with four charity shop managers so that primary research can be acquired of the donated items. These interviews will be held in person and set questions will be asked to ensure fluidity in results. The interviews will take place in January and February 2014, each charity shop will be called in advance and a meeting will be arranged, their written agreement to participate will be acquired when the interview takes place. Interviewing the charity shop managers should provide insight into what items are donated, the condition of these items and whether there has been a noticeable difference in donations over the years.
Interviewing charity shop managers is a method used by Birtwistle and Moore (2007) within their research. They used a sample size of four charity shop managers and this dissertation will aim for the same as this should cover some of the main charities in the UK: Oxfam, British Heart Foundation, PDSA and the RSPCA. These charities have been chosen as they have shops across the country and as stock is rotated between stores once every two weeks within a charity, the managers will have a good insight into donations across the UK.
4.2 Method Two; Questionnaire
The qualitative data provided by the charity shops will serve as a backdrop to a consumer survey that will be conducted.
The business I have chosen for this investigation is ASDA superstore. This is a large chain of supermarkets throughout Britain which retails clothes, merchandise, food, and electronics etc. in this part of my course work I will briefly explain the aims and objectives of ASDA I will also explain the external factors which affect the aims and objectives of the business however I will first be talking about a brief history of ASDA.
Heather Roger claims our current garbage disposal methods are short term and etiquette. Rogers’s position is clear that we need to minimize the use of landfills and create better means to discard trash. In supporting Rogers’s environment views I think that we need to create a more economic and environmental friendly garbage disposal system. Heather Rogers and Lars Eighner both acknowledge the issue with society’s throwaway mentality. Eighner proves that we throw away perfectly working stuff, having survived off others discarded materials. Eighner argues against excessive waste we create but does not have any prospected solutions. Whereas Rogers acknowledges the obvious need to minimize our consumption of waste but argues the need
Here is the summarized interview that was taken place on July 15, 2016 with the Salvation Army Thrift Store manager, Narmada Indrasiri. She has been a manager at Salvation Army for 4 years with 2 years volunteer experience. The main goal of this interview was to discover difficulties the company have been facing due to unwanted donations that people dump outside their drop-off area.
This papers purpose is to teach fashion heavy consumers on the real price of fast fashion and how buying it affects the environment. This type of audience can be anyone who partakes in the buying of well-known cheap retail stores that have a large audience of being fast and obtainable. These consumers should have the information on how fast fashion effects are environment so it could possibly alter their buying habits to be eco-friendlier but buying either less or more sustainable clothing instead of the cheap alternatives. This audience should care about this purpose because this will affect the world now and for future generations as their environment is being mistreated because of these fast
Volunteering on teams will make the employees feel that they are a valuable part of what Company Q is doing to give back to the community. A model example of this behavior is that of Toms and their “One for One” campaign. “Toms’ employees participate in an annual Shoe Drop where they travel and donate a variety of goods to children. Their careers page specifically calls for employees that want to change lives and be a part of a movement” (Forman-Ortiz, 2013). If an employee feels that they are a valuable member of the company, the positive energy will most likely carry over to their day to day tasks. They will want to give good customer service and continue to help people. This aspect of social responsibility is a positive for the food bank, employees, customers from the community, and Company Q.
Narmada Gayathri Indrasiri has been the manager of the Surrey Salvation Army Thrift Store since it opened in Surrey location in 2012. She volunteered and worked at the thrift store for many years before she get the management position. She has earned a bachelor’s degree in Business Management at the Simon Fraser University. She is well aware of the ongoing process of the Salvation Army.
Fashion is everything to society and the media. The fashion industry has transformed into a necessity in the life of people. Everyone wants to look good, feel fabulous and feel as if we belong with everyone else. The envy and desire to wear certain things and look a certain way all come, from wearing the latest fashion handbags, accessories, dresses, shoes, and the list goes on. But, when is considering fashion into an individual’s life going too far to the extreme? Many do not consider the whereabouts of fashion materials and how the environment is affected by the mere existence of certain garments. Some may believe these objects grow on trees. But that is clearly not the case. Even though it would be nice. The fashion industry as a
In this essay I will be outlining consumerism and claims that a consumer society is always a throw-away society. Consumption plays a big part in our lives and causes us to live in divided societies. It may make us feel like we fit in buying new gadgets and clothes and also give us that sense of belonging but we don’t take into account what happens to the old items and packaging. People do not want to look at the problems caused. I will use this essay with the evidence I have read
The Topshop store which will be focused on for this report will be Glasgow Buchanan Street Store and I will evaluate the organisation and management of the store.
In his book “Fashion Myths: A Cultural Critique” Roman Meinhold criticizes fashion and exposes the reality behind fashion. Fashion as a socio-cultural phenomenon is a direct manifestation of human’s basic needs and desires. Meinhold discusses the different aspects of fashion advertisements, the motives behind them and the means by which they lure the consumer into buying the goods. Romans concentrates on the fact that big multinational corporations not only sell goods and services but also immaterial goods, values and myths. He refers to these as “meta-goods” which are the weapon used by advertising devices to lure consumers to buy certain goods.
This assignment is based around a retail organisation. This organisation is in the fashion sector, primarily selling ladies fashion (although it does have some lines for men and children). The organisation has 34 stores, primarily based in the Midlands and South of the UK. It tends to employ significant number of students during the holiday period (to help cover staff holidays) and it always employs a number of temporary workers in the busy weeks leading up to Christmas.
In today’s society, fashion rules the teen and young adult generations. Billions of dollars are spent each year on designer brands such as Gucci, Louis Vuitton, and Off-White. At the same time that these large amounts of money are being spent of materialistic aspects of fashion, people in third world countries are struggling greatly. Instead of money being spent on expensive clothing, it could serve a greater purpose by being donated to countries who are in dire need. Absurd amounts of money in first world countries are spent on designer brands, while third world countries struggle to even get their hands on any clothing.
The organisation I chose for this assignment is called J Sainsbury plc. J Sainsbury plc is one of the world's leading retailers, playing a part in the lives of 15 million customers a week. John James and Mary established Sainsbury Supermarkets in 1869. Sainsbury's Supermarkets employs over 138,000 people. Of these 70 per cent are part time and 30 per cent are full time. 58 percent of colleagues are women. A large Sainsbury's Supermarket offers over 23,000 products - 40% of these are Sainsbury's own brand. Sainsbury's serve nearly 10 million customers at 432 stores throughout the UK each week. Of these stores, 17 are in Scotland, nine in Wales and seven in Northern Ireland. Nearly 60 percent of
Immediately, the one thing the ordinary consumer does have control over is their demand on EPS foodservice containers. Consumer driven change is an enormous strength that can drive the behavior of businesses. Fuchs, Prandelli, and Schreier (2010) theorized that the consumer is “empowered because they have more information and choice” which “provides increased power in relation to suppliers” (para. 7). Each of us as responsible consumers must avoid bringing this material into our homes so that it does not end up in our trash cans and ultimately our landfills. To do this, we will shop at grocers who sell eggs in cardboard cartons, package meat in biodegradable material, and sell unpackaged vegetables. If ever given a choice, avoid the EPS foodservice container. Do not frequent restaurants that use EPS containers for meals. Let these businesses know the reason you are not their patron. We as consumers can drive the behavior of these
Consumers also know that usefulness can fade, and the pleasure that came from new purchases can be fleeting. Apart from the usual solution to this problem, which is to buy more new items, it’s worth thinking that getting rid of items that are no longer needed or wanted can feel as good as getting it. Freecycle.org has made a name for themselves by doing just that. The concept has worked so well and because of word of mouth, many people want to become more “eco-friendly”, everyone cares about the environment and they want to do their part. One of the reasons they’ve been so successful, is because everybody wants to do their part to help the environment.