5 Things Every New Content Marketer Should Know
When I took a content strategy position three months ago, I thought I knew what I was getting myself into. Come in, look at my to-do list, and write for eight hours, right? Wrong.
Content marketing may be a booming trend, and the number of content marketers and strategists is increasing weekly, but there aren’t too many resources out there for anyone new to the job. Even with a solid understanding of the purpose of content marketing, and a strong affinity for writing, I was still caught off guard by how different – and sometimes difficult – my position turned out to be.
I’ve compiled five important tips for new content marketers, or anyone who’s thinking about entering the industry, that I hope will help clear some of that initial shock and better prepare you for your new job.
You Do a Lot More than Write
I’ve run out of fingers and toes on which to count the number of times I’ve relayed my title or brief job description to someone, only to hear “so you just write all day? Gosh, I couldn’t do that!” It then inevitably becomes a ten minute struggle to explain that I do so much more than “just write.”
Here are some handy pie charts that might help explain.
There are some days where I do maybe only an hour or two of writing, depending on my schedule. This isn’t abnormal by any means. Content marketers essentially have to run the show from start to finish, which means doing the research, drafting, writing, editing, and even
Upon entering college, each student is required to choose a primary area of specialization within each major. The Merrick School of Business at the University of Baltimore, despite its small community, offers several business administration specializations, and the marketing education community is amongst one of the most popular majors at the college. And within each specialization students are required to perform rhetorical analyses. This rhetorical genre of study aims to teach students how to write specific genres in their articular field. As a Business Administration major with a specialization in Marketing, I decide to perform a rhetorical analyze of text, “Show Me A Story: How Visual Content Is Transforming Social Media," written by Allen, Donetta, Jason Woodward, and Michael Lamp, members of the social & digital media team at Hunter Public
In this documentary, PBS uncovers the evolution of marketing. Marketing has moved from targeting large groups, to targeting individuals and smaller segments. With so many messages being transmitted through the media, the line between what is being absorbed and what is not has become blurred. Getting through the clutter is difficult. Every thing is done to break through the clutter. Therefore, marketers need to market to only those who really want to hear the message, and to get those people that hear that message, to have an emotional response to it.
The article, “Get the Name of the Dog: How Thinking Like a Journalist Leads to Better Content”, by Justin Willett talks about how by thinking like a reporter may lead to increasing one’s writing skills. Willett states that if you get a lot of details while not getting too much the reader may enjoy your writing more.
A typical day of writing for Eric consists of starting by finishing working on multiple writing assignments and then moving on to his own personal writing, including multiple novels and a review blog. Staying active in what he calls "fun" writing helps keep his skills sharp by challenging him to approach writing in a unique way and keeping him actively writing every day.
My experience includes crafting unique articles for sites and blogs, social media posts for non profits, and educational curriculum. To view and read my work, please see the links to my published articles below and visit my writing blog on this site. References for my writing and marketing are here. I am also currently working with a business author in research and development for his next
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Some writers aren’t that clear on what they do precisely as a writer. Explaining to people with a 9 to 5 job, who think writers sit in a dark room, eat ice cream, and type away at 3 am. Is considered a job or how a person gets paid for it. When reality a writer sacrifices their sleep for the perfect scene they plotted in their head just before breakfast. I’ve been writing for years and I still would stay up past midnight thinking how I could improve countless scenes with more descriptive words. For example, how to make a fight scene real without confusing the reader or myself especially, when I go back and proofreading the short story I’ve just written. Explaining what a writer does is simple, well for me. Not everybody is the same, but
It would only make sense that the company is paying attention to what their customers need, want, and think. If the company is up for it, they will create a loyal customer and a good sector in the marketplace in regards to their products.
My current position requires that I write daily. I prepare estate plans, draft petitions, and provide information to my clients, who usually are not lawyers. I provide my client written instructions regarding funding their trusts, trust administration, and probate procedures. Many clients prefer communicating via email; thus, I find myself writing detailed explanations of legal theories and application of the law to the facts of their case. It is crucial they understand the issues, so they may make educated decisions. My clients have expressed their appreciation of my ability to communicate complicated legal issues in a straightforward manner. My editing experience includes editing letters drafted by my assistant, as well as pleadings
On the other hand, most professional writers write every day. Not because they are inspired more often, not because they have more free time, and not because they are neglecting other parts of their lives. Pros write every day for one simple yet powerful reason. They’ve made it a habit.
The traditional view of marketing is that the firm makes something and then sells it. A) Will not work in economies where people face abundant choice. B) New
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