Podcasts And Content Marketing Essay

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Content marketing began as a simple concept; one simply wrote blogs and articles related to specific products and/or services and promoted them; however, content creation in 2018 has come full circle. Businesses today have tried to keep up with content trends and have used different tools to promote content in 2018.

Podcasts and Content Marketing

One of these content trends is the use of podcasts. Keep in mind that podcasting has been used by many professions for quite some time now but its use in content marketing is relatively new. Podcasting is fast catching. Approximately 40% people in the US listen to at least one podcast on a regular basis. This trend has been observed in both genders. In addition, podcast listeners often buy …show more content…

• Format: Set up your basic show format. There is no right or wrong way to set up a podcast. The important thing is that you feel comfortable with the entire idea, flow, and format. Some podcasters ask questions from the listeners, others only provide a running commentary, and yet others wait until the end to answer questions. However, for effective content creation in 2018, it might be a good idea to interview an expert who answers relevant questions.This way you can provide your audience with a more credible source and you also don’t have to answer every question that your audience may ask.

• Length: Remember, a podcast should not go on forever. Most people keep it for 45-60 minutes. This seems like an appropriate length because anything longer than this could bore your listeners and force them to sign off.

• Engaging the listeners: One of the most critical elements of a podcast is that it should have content that is both engaging and interesting for the audience. An effective way to do so is by picking up trending topics, invite guests and experts and keep the flow of information smooth and relevant. Your audience wants to learn something and they want to derive information from your podcast. You need to make sure you are able to provide the information. Therefore, your best content advice in 2018 is

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