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A Analysis On Tasty Burger

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Portugal’s background Portugal is geographically located in south-western Europe, bordered by the North Atlantic Ocean and Spain, with a population of approximately 10.4 million people (Department of Foreign Affairs and Trade, 2016). As a member of the European Union (EU), it is fully integrated with the EU, uses the euro currency, and follows instructions from the European Commission in Brussels. Political environment in Portugal is stable as their parliamentary government is democratically elected, also foreign business and investment is welcomed (Business in Portugal for Everyone, 2012). Background on Tasty Burger Tasty Burger, based in Australia, is a mono-product restaurant that offer speed - the best of fast food industry, high quality and fresh ingredients at a reasonable price. Tasty Burger emphasize on serving their customer the best and fresh products such as: unique sauces which can’t be found in an old-fashion fast food chains, calves burger, foie gras and fries. Customers often view Tasty Burger fresh and healthy. Market Opportunity The Portugal fast food market experienced a slow but stable annualized growths rates since 2001 until the great recession hit EU and fast food market in Portugal had fallen drastically over three consecutive years from 2010 to 2013, afterwards, the market was registered to have a decent growth rates from 2013 to 2015. The Portugal fast food industry grew at a CAGR of 2.1% for the period of 2001-2015; whereas forecasts for the

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