A Case Study and Analysis of IBM Essay

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IBM Case Study
Critical Facts
• Founded in 1911 through the merger of several companies under the name Computing-Tabulating-Recording Company (IBM, n.d.)
• Renamed Internation Business Machines in 1924 to align its name with its business market (IBM, n.d.)
• Introduced FORTRAN, the world’s first programming language standard, in 1957(IBM, n.d.)
• 1959 IBM creates the program “SPEAK UP!” to encourage communication between employees and management (IBM, n.d.)
• Created the web based technical resource DeveloperWorks in 2000 (Pearlson & Saunders, 2013)
• DeveloperWorks provides articles, demos, podcasts, and tutorials to both IBM employees, customers and other developers for free (Pearlson & Saunders, 2013)
• Social networking functionality was added to DeveloperWorks with My DeveloperWorks (using IBM Connections) in 2009 (Pearlson & Saunders, 2013)
• IBM Connections is a professional social networking solution created in 2007 to allow organizations to create “dynamic networks of coworkers, partners, and customers (IBM, n.d.)
In order for a business to be as successful over a long period of time, it needs to be adaptable and have a relationship centric approach to its business. From the introduction of FORTRAN allowed IBM and its customers to develop in a common language that could be shared and understood easily. I believe that it is this spirit that has led to the creation and use of DeveloperWorks.
DeveloperWorks social networking provides several key…

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