Apple Case Study

Technology change has naturally been a major factor in Apple's success. The company played a major role in the shift to a mobile computing society, by developing the personal technology devices that would

Despite the fact that organizations have attempted to duplicate the Apple plan of action, none has possessed the capacity to find what it is that makes Apple so elite. Numerous accept that Apple 's prosperity branches from a mix of a few highlights, including the exceptional administration aptitudes of CEO Steve Jobs, a corporate society of energy and development, and the propelled items for which Apple is known. These consolidating qualities have permitted Apple to change the innovation and retail businesses.

Apple’s history dates to 1974 when two men, Steve Jobs and Steve Wozniak had a vision that inexpensive home computers would soon be in demand. Two years later, Jobs and Wozniak built their first computer in Jobs’ family garage, they named it Apple I. On April 1, 1976, the Apple Computer Company was established.

In 1996, Apple was a struggling company that had lost more than 70% of its market capitalization in the past decade. Apple’s sales had fell dramatically and their new personal computers weren’t particularly popular with consumers. The return of Steve Jobs to the company was a turning point for Apple and initiated a new era for the firm. With the launch of innovative products such as the iPod, iPhone and iPad, Apple became the biggest brand in the world. Now it remained to be seen if Tim Cook would be able to continue to develop new products and maintain Apple’s success.

I learned that Apple is a juggernaut when it comes to their technological products and marketing goals. Apple focuses on the needs of customer’s light years ahead of their competition and even before most consumers have realized they want Apple’s products. Through their innovative marketing involving social media, word of mouth, Apple Stores they have convinced consumers about the high value of their product even lending to the formation of a “Mac cult” for its diehard fans. The way ahead for Apple is not to lose sight of its brand loyalty and continue to service the customers and entice them with the brand’s prestige. Even with the death of Steve Jobs, I believe Apple forge ahead to differentiate itself from the markets they are in.

The three most important factors in Apple's past success before the death of Steve Jobs was the push for innovation, portable devices, and iTunes. Steve Jobs was a man who wanted to create the "future" of technology. He created a better home computer with the creation of Apple II PC and the Macintosh computer. The Macintosh computer was created for the students and working professionals. Steve Jobs was the forefront of Apple's new innovations. He had the creative mind and the ability to look to the future. When Apple removed him as the CEO of Apple, he didn't give up. He went and started a new company. With that company he came up with the foundation of the new operating software of Mac OS X. We can all tell that Apple needed Steve Jobs when all other CEOs failed. Since the removal of Steve Jobs as CEO, Apple took a big hit in the market. With this, Steve Jobs decided to move toward the mobile devices of iPhone, iPad, and iPod.

In 1997, Steve Jobs returned to Apple as an advisory and with the purposes of reshaping the product line. The changes made by Jobs resulted in increased sales and $309 million in profits. Job changed the mindset of Apples management and development team. He encourage them to have the “think different” management style that promotes the development of products that are ahead of the technology and design curve, and a creative retail strategy. It is this strategy that would eventually make Apple the best-selling company in the PC industry.

Apple Computer paradoxically exists as both one of America’s greatest successes and one of its greatest failures to achieve potential. It ignited the personal computer industry in the 1970’s (1), bringing such behemoths as IBM and Digital Equipment almost to their knees. At the same time, Apple is an example of opportunities lost. It represents a fascinating microcosm of American business as it continues to utilize its strengths while reinventing itself.

Apple Inc. is a software and electronics manufacture that was established in 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne. The first computers the company manufactured were aimed at computer hobbyists, while they worked on making their computer simpler for the non-computer users. They later succeeded in creating the Apple II model which would become one of the most popular computers in the through

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

Stephen Woziniak and Steve Jobs founded Apple Computer in 1976, which was called the Apple I, then in year 1978 just two years after, Apple II was introduced. More than 10,000 units were sold which relatively was a success, Macintosh (Mac), which dramatically change personal computer. iMac, iBook, iPod, iPad, iPhone, and other come from the lineage of Apple.

It was found in California by 1976 and started working by 1977; the company was named Apple Computer, Inc. for the first 30 years of operation, but changed the name to Apple Inc. 2007 after its expansion into the consumer electronics industry besides

When we think of innovative computers and technology that’s continuously evolving, the brand that comes to mind first is Apple. Apple started with three men in the 1970’s, Steve Wozniak, Steve Jobs, and Mike Markkula. They helped create, design, and market a series of computers. The first line of personal computers launched in the 1980’s. In 1985, Steve Jobs “left” Apple only to return in 1990’s. Around that same time, Apple began building several technological and strategically changes in regards to their business acumen. These changes helped to significantly contributed to the successes of the company.

Apple Inc. is established in California on April 1, 1976 and incorporated on January 3, 1977. Apple Inc. focuses on designing and manufacturing consumer electronics and software products. Which should be mentioned is that the company's best-known products are Macook, iPod, iPhone, and iPad.

In its infancy, Apple Computer Inc. began with the Macintosh personal computer. The company was founded on April 1, 1976. The founders were Steve Wozniak and Steven Jobs. They incorporated the company in 1977, on January 3rd, in Cupertino, California. In the twenty years that followed, the company produced personal computers. Besides the Macintosh, Apple Inc. made Apple II, and the Power Mac lines. Although they lasted for decades, during the 90’s the company experienced some turbulent times with low sales and market share. Steve Jobs left Apple Inc. and came back in 1996 when his company, NeXT was purchased by Apple. In 1997, Jobs became the interim CEO. In later years it became a permanent position for him.