A Faint Green Sell: Advertising And The Natural World

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As Corbett mentions in his reading, “A Faint Green Sell: Advertising and the Natural World” there are many tactics advertisers use to pitch their products. Nature is one of the facets that aids in selling their products, creating a scenery that seems inviting eludes consumers into thinking that image and feeling will transpire once one buys the product. When in reality that isn’t the case, a backdrop of a waterfall and kayaking is a totally different scenario that is being pitched rather than what would really occur. Like mentioned in the reading, “The depiction of nature in advertising disconnects and estranges us from what is valued, and we attempt to reconnect through products, creating a circular consumption.” Moreover, the media is the

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