A History of Product Placement in Film and Television

To begin with, some background information on movies and Hollywood in the 1920’s. In the 1920’s, movie attendance soared (The Rise of Hollywood par. 4). As stated in the introduction, with the influx of money in the American economic system, the average person also had an influx of time on their hands. The normal solution was to spend that time on entertainment and movies were the perfect way to do that. By the mid-decade, movie attendance rose to fifty million and only increased from then. The five main movie studios were Warner Brothers, Paramount, MGM, RKO Radio Pictures, and 20th Century Fox (Dirks 1). Before these studios were formed, every aspect of making movies was separated into different companies. The aspects may include filming, editing, or distributing. With the spark of interest in movies, these five companies took it upon

Product placement in music videos is quite a fruitful source of money for artists who approve it. The content of many commercial pop songs, the imagery displayed in music videos and the conspicuous consumption apparent in the lifestyles of pop stars all reinforce the idea that mass consumption will lead to happiness.

Hollywood cinema is primarily subjected to telling stories. The inclination of Hollywood narratives comes not just from good chronicles but from good story telling. The following essay will discuss Hollywood’s commercial aesthetic as applied to storytelling, expand on the characteristics of the “principles of classical film narration” and evaluate alternative modes of narration and other deviations from the classical mode.

Throughout history, advertising has played a significant role in consumerism, politics, and much more. By the 1920’s it had developed into a major aspect of daily life for Americans, determining everything from their hygiene habits to their meals. Despite this having been almost one-hundred years ago, there are many similarities, but also many differences in the advertising industry today.

I watched the movie 'Hope Floats'. I have seen it several times in the past and I couldn't remember seeing any product placement ads, so I wanted to rewatch it to find out. It turned out that there were several placement ads throughout the movie. It had U-Haul printed moving boxes displayed in a couple of different scenes when Birdee moves back to Texas for several seconds each time that they were shown. At the photo shop where Birdee gets a job, different types of Kodak film packages are shown several times in different scenes for about 5-10 seconds each time. In a volleyball game at Bernice's school, the volleyball had Spalding printed many places all over it and it was shown for several seconds. At the town dance, a Bud light beer bottle

The 1920s was a time of great economic success. It was a time of many new things including the introduction of the car as well as the movie, or motion picture. The 1920s saw the use of a car for the average person, not just the rich and famous. They also saw the launch of the movie industry as well as Hollywood. In the 1920s there were many great inventors and businessmen, including Henry Ford, owner of Ford Motorsports, and D.W. Griffith, the first producer and director. These will be the two people that will be discussed in this paper.

Ever since Thomas Edison invented the Kinetiscope in 1894, films have been reaching its way to the heart of American culture. Since the roaring twenties, where the United States began to see the first movie theaters to the 1960’s, where films are officially a source of leisure and escape from reality. Films influenced American culture between the 1920’s through 1960’s by becoming an increasingly popular form of leisure for years to come while causing scandals, riots, and movements about films or about the idea of films in general by displaying issues in society such as racism, forming a need for censorship laws. Films have also provided a fantasy world for their audiences by showing a film about someone in their perfect life using ethical

traveling circus presentations. They were marveled at, yes, but their use as a form of entertainment was limited and not considered, until on April 14, 1894 in New York City, the Holland brothers showed short films to the public in their arcade, using two rows of kinetoscopes. This started a country-wide fad, and the idea of showing movies gained speed. The film industry began to grow, until the 1920's, when it truly became an industry and movie theaters showing double-features had become common to most towns. This is when Hollywood studios began gaining ground as the place to be for actors, directors, writers, and anyone who was anyone in the film world. In the minds of the average American, Hollywood conjured up images of glamour and sophistication, of movie stars and lazily drifting smoke and reels of film flickering in a dark room. Hollywood; another world in of itself.

New forms of media shaped the life of thousands across the nation. For instance, the early movie industry brought cheap entertainment for the working class and the immigrants, and it opened up carrier and business opportunities for European immigrants as well as Americans. Large studios, like the Paramount and Fox, dominated the business with more developed and lengthy films. Additionally, the radio broadcasting advancement, in the fall of 1920, opened doors to more efficient communication and a new way of following trends. Due to the spread of the movie industries and different radio stations, products were advertised rapidly, and they formed the culture of the nation by influencing the population with the latest trends and interests.

In today’s market of technology and visual stimulation it becomes more and more important for advertising campaigns to stand out and be innovative, and it is this idea that drove one Canadian beer company to do something that had never been done before. In light of waning interest, Kokanee, owned by the Labatt Brewing Company, enlisted the help of Toronto based Grip advertising agency to (with its entire yearly marketing budget) create something really big for there next campaign. Grip’s innovative response to this challenge was to do something completely new and create an ad in the form of a full-length feature film, which they would call: “The Movie Out Here”

Particularly, the entertainment industry was transformed. Television shows began to focus on surreal and strange situations. Many shows had the theme of needing to conceal ones abnormal traits. The film industry based many movies on Americans’ growing interest of global issues. Radios became progressively popular throughout

Imagine sitting down on a Saturday night to relax and watch your favorite show. As you turn to your show you begin notice that the whole thing is full of ads, everything from the billboards in the back ground, to the logo on the coffee cup that the main character is drinking out of. This is exactly the kind of thing you can expect to see in the future. In his article Damian Ward Hey argues that it is in the best interest of the television and advertising industries to keep the balance between appropriate advertising and content. He uses evidence and examples of virtual advertising that relate to the audience as well as his well-educated tone of voice to make his claim, and

In the 1920s creative art styles and pictures were being used to catch people eyes and draw them into buying the product. To advertise films, hand painted, elegant posters were being made and advertised for the newest films to hit the big

The biggest game in the world is the movie business but television is the complete opposite. TV had to draw your attention quickly and keep the audience attention. In 1936, Hollywood never thought that small box with a screen only inches in size could ever compete with a movie screen over 30 Ft wide, but in 1951, movie thea-ters were closing in waves and a TV set was in 2/3 of American households. This was due to the fact that Hollywood lost its monopoly over the film industry and now independent producers could compete with the “Big 5”. Hollywood reacted in a way that had movie plot feel. At first they were in denial that TV could even compete with them. They soon turned threatened then encouraged fierce competition but fi-nally embraced and

The modern film industry was born around the beginning of the twentieth century. On April 23rd 1896 Thomas Edition showed the first publicly-projected motion picture at Koster and Bial's Music Hall in New York City. From there the film industry had an explosive growth rate. In fact,