The Role Of Advertising In The 1920's

For the longest time now, advertising has played a huge role in how we identify ourselves in the United States with the American culture, and how others identify themselves with all the cultures of the rest of the world as well. It guides us in making everyday decisions, such as what items we definitely need to invest our money on, how to dress in-vogue, and what mindset we should have to prosper the most. Although advertising does help make life easier for most, at the same time it has negative affects on the people of society as well. Advertisement discreetly manipulates the beliefs, morals, and values of our culture, and it does so in a way that most of the time we don’t even realize it’s happened. In order to reach our main goal of

During the 20th century, there were countless major technological advancements that changed society. Not only did it make people's lives easier, but it also changed the entertainment, communication, and leisure industries. With these new outlets to use in order to expand, the advertisement industry changed their strategies to adapt to new forms of communication. With all these new technologies, every moment of the day became an opportunity for ads -- on the radio, on TV, and while driving. Wherever technology went, a new form of advertisement followed.

The competitive nature of business resulted in the imaginative use of advertisements. They could incorporate items, events and people that resonated well with their target market to boost sales. This led to the rethink and expansion of the advertising industry. It now consists of the businesses that need to advertise, agencies that create them; involving visualizes, designers, production managers, researchers and actors, and the media that transmits the adverts. A sizeable portion of many businesses’ funds is

Everyday our lives are affected by advertising and media. Companies use advertising to take advantage of every aspect of people’s lives. As a result, a change needs to happen in advertising, for the negative impacts of advertising are hurting the cultural norms of society. Everyday companies use advertising as a tool to take advantage of the relationships of consumers.

In the 1920’s, Dr. Walter Eddy at Columbia University studied the human body’s metabolism and discovered that a drop in energy happens at about 10:30 a.m., 2:30 p.m. and 4:30 p.m. He concluded that having something to eat or drink at 10, 2 and 4, this energy slump (being tired) could be avoided.

The 1920s were an economic boom, but a majority of the country could not enjoy the wealth and prosperity. Only a small percentage of the country enjoyed huge sums of wealth, and the majority of families, about 3/4s, were poor and lived in poverty (“Great Depression”). These statistics are surprising considering the growth of consumerism and advertising of the time. Even though most of the country did not share the wealth, they still engaged in the consumerism and culture of the time. Products started to be mass-produced and therefore more affordable. A culture of buying the latest and greatest products developed. Advertisements tempted people, promising that their product would give them the life they wanted. In order to keep up with the new products and devices, poorer families spent a majority of their incomes on unnecessary consumer goods (“1920s Vintage Ads”). For the rich, the culture of consumerism was not a problem as they had plenty of money to spare; however, for the poor this culture was damaging. Many people took out loans to pay for things such as cars and houses, and this was an economic problem that contributed to the depression (“Great Depression”). Even though most people’s lives were difficult in the 1920s, people were still hopeful. They believed in the country, themselves, the economy, and the idea that consumerism could improve your life.

The advertisements proposed in a given time-span are an interesting glimpse into the culture of the people that the ad was meant to effect. Two advertisements that share a common goal, (to effectively sell or increase sales) may be visually and contextualy different. Advertisements must evolve to effectively appeal to many different types of people, from different cultures, regions, ages, genders, but more importantly from different times. The need for this is simple, advertisements must change with their viewing audience in order to be effective. For example, take two advertisements from the popular soft-drink corporation Coca Cola, the first, an ad that appeared in a 1963 Newspaper,( titled "So refreshing...so welcome...anywhere" )And

During the nineteenth century productive potential went up drastically, leaving product demand to fall far below the productive potential. As a result there was a rise in advertising, because now the problem was “how to market or sell goods.” This hyper focus on advertising  led products to have“artificial physical and/or moral obsolescence”. The reason being because manufacturers were just trying to sell their products. Economists criticize advertising for  selling  “obsolete products”  because they create a “massive waste of material and human resources.” Critics predict that “full employment would prevail in the absence of advertising.” This  is supported for two reasons. The first reasons  is that crtics believe that resources devoted to

Modern Advertising is an annual multi-billion Dollar business now-a-days. Advertising is everywhere - in magazines, on television, in movie theaters, on countless web pages, on busses, in subways and on milk-cartons. In fact, advertisements

The perceived prosperity of the 1920s was not only misleading, but was the catalyst that changed habits and norms of the American citizen and the American Government that lead to the economic problems soon to occur. One of the first major changes that truly influenced the average American was Advertising and the new idea of Consumerism. “Advertising and its focus on increasing consumption shaped the new society. President Coolidge considered advertising the most potent influence in adopting and changing the habits and models of life, affecting what we eat, what we wear, and the work and play of the whole nation” (Goldfield, 699). The 1920s were the start of every surface imaginable being covered by an advertisements. Now clearly it is not as much as today, where literally anything and everything will have branding on it. However, in the 1920s advertiser started using things such as radios, billboards, movies, streetcars, and even junk mail to get their product in people’s minds. (Goldfield, 699). Advertisers even started going as far as discrediting and putting down their competition, claiming newer and better formulas or a much better taste (Goldfield, 700).

TV advertisement has been a way of reaching people since the 1920s. Today is no different as Donald Trump reaches out in multi-medias to try and gain support for his presidential campaign this year. Trumps first advertisement is titled “Motherhood”, and rightfully so. It talks about what he plans to do to help mothers further their careers, while raising children. In this ad his daughter, Ivanka Trump (who has two kids of her own) is the spokesperson. “Epic”, the second advertisement, is clips of news casts, interviews, rallies, and campaigns pieced together to promote the image and the mass support of Donald Trump. This advertisement was made earlier in the race and has a very broad over view of what policies he is planning to use to “Make America Great Again”. While both advertisements shed light on the candidate’s campaign and his future policies, the “Motherhood ad focuses on the future of American mothers and building new opportunities for them, so they aren’t limited to being housewives, and the Epic ad is geared towards his policy of immigration, and mostly his triumph of gaining supporters across the country.

Cutthroat business, ruthless dog-eat-dog relationships, and high stakes are timeless key characteristics of the advertisement business. Overtime, the advertisement business has evolved and adapted to suit society’s desires. Advertisements from the 1950s seem alien to us today. The advertiser’s main goal is to sell you an item, idea, or service. To do this, advertisers must represent their target audience’s wants and desires. So as society changes, advertisements must too. The most prevalent changes in the modern era since the 1950s include the methods of reaching the consumer and changes in the content of the advertisements. Gender roles in advertisement have not seen as much of a dramatic change. However, advertisement has evolved, but not necessarily for the better, as it still reflects almost every characteristic of our society; from our materialism to our distorted morals.

How the representation of women in advertising has changed from the Art Deco period of the 1920s to today

Advertising - which can be reduced to ‘ad’ - is classically used to sell a product or service. The very first ad was aired July 1st 1942 in the USA; in the UK the first ad was aired September 22nd 1955 on ITV. In many countries political campaigns exist and are essential but in contrast countries such as Norway and France control or ban such political campaigns. The two core tasks of advertising are to meet broadcast standards and to air an advert to the appropriate audience. This essay will examine television advertising and the problems and changes they have encountered over time, it will look at the social issues advertisers face and explore the solutions and falls throughout the history of advertising.

An important topic in the late 1920’s was food. Since it was around the time of the Great Depression money was scarce and food was important for survival. In order to make money and beat competitors, companies had to get their products well known and keep their prices low. One way businesses did this was by either sponsoring a radio show or putting their product on paper, which was the beginning of advertising. This was significant since the radio was a new technology that allowed messages to be delivered simultaneously through transmitters with very little delay to everyone who owned one. It was the main source of entertainment, like the television is today. There are many