A Look into the Various Forms of Essay Writing

‘Strategy is the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through it’

Strategy is the direction and scope of an organisation over the long-term which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets. A strategy is a plan of action designed to achieve a specific goal or series of goals within an organizational framework.

According to Meyer, (2010), strategy is the action that company can take to achieve its desired goals. When it comes to a company, thinking can be said to be either long-term or short-term. When translated into action, it is what is called operations or projects. However there are differences between operations and

Strategy is about which product or services should be produced and offered to which markets and which the customer needs and wants are met whilst achieving the objectives of the organization while making a profit – how each business aim to achieve its mission within its selected area of activity.

“Strategy can be thought of as a long term plan of action or execution designed to achieve particular objectives, such as achieving competitive advantage for an organisation. It reflects the values, expectations and goals of those who are in power within the organisation.” (RDI course material-Strategic Management module; Unit 1-Nature and scope of strategic management; Lesson 1-Nature)

Strategic planning compels businesses to be proactive than reactive in managing their future endeavor (David…). That makes business take initiatives and influence activities rather than just responding to activities- and thus to have control over its own destiny. Strategy improves decision making. It makes decision making simple by constraining the range of decision alternatives considered and also reduces the searched required to find an acceptable solution to decision problems. Strategy-making also pools and integrate the knowledge of different individuals. As a coordinating devise, strategy coordinates the actions of different organizational members. It is a communicating devise that communicates the identity, goals, and positioning of the company to all organization members. It is concerned not only with how the firm will compete now but also with what the firm will become in the future. It helps to establish a direction of the firm’s development and also the aspirations that can motivate and inspire members of the organization (Grant,

Strategy is the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations (Johnson, et al., 2009).

In The Power Elite written by C. Wright Mills he uses the phrase “power elite” to describe a small group of people who dominate America. Throughout the article he mentions how the leaders of the military and corporates have the higher power and those beneath them are powerless and easily manipulated by them. We can compare what he beliefs to the members of the Ku Klux Klan rally who

Strategy can have many different meanings, depending on the context. However, in this situation, strategy is; as Riley mentioned on the tutor2u website (2015), strategy is “Where is the business trying to get to in the long-term”. Strategy is a planned pathway that a business needs to follow in order to achieve its aims and objectives for success. Every businesses strategy is different to one another, depending on the type of business and the market they operate in. however, there can be a few similarities between every business’ strategies. Such as, Apple’s strategy is very different each other, because they operate in two different markets, however there are a few similarities between the two, for example, high prices etc. Strategy is very important, and it has to be well planned, because the business can either achieve all its objectives successfully or fail entirely. Every business’s strategy has its own strengths and weaknesses. In addition, the business has opportunities and threats as well, that can affect the business.

Nowadays “strategy” has become one of the most commonly heard words in the business environment. This shows a need to be explicit about exactly what is meant by the word strategy. According to a definition provided by A.Chandler strategy is “ the determination of the basic long-term goals of the enterprise, and the adoption of courses of action, and the allocation of resources necessary for carrying out goals” (Chandler 1962). Over the previous decades, a couple of new ideas regarding business strategy have evolved mainly “due to the increasingly urgent need for responsiveness to market changes” (Wall 1997). However the dynamic nature of the market is also the main limitation for strategy as it condemns it from being considered “a settled product” (Freedman 2013) but rather “a general policy that needs constant revision for dealing with changing circumstances” (Neumann and Morgestern, 1944).

"Strategy is the direction and scope of an organisation over the long-term: which achieves advantagefor the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations".

The definition of strategy has been given by many theorists. The most approve one for personal is stated by Johnson, Scholes and Whittington: “Strategy is the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations.” (Johnson,

A strategy is said to be a plan that is made for the long term success of a product or brand. It is extremely important to have a strategy in order to figure out a direction towards which any company is able to focus all its resources efficiently and achieve desired outcomes. Formulating effective strategies is a considerably long process in itself that combines analysing several factors, situations and issues that are already present in a company and looking to improve on them alongside trying to implement various innovations and ideas to collectively create a direction towards which they can move and direct the resources available to them.

Strategy is the direction and scope of an organization over the long term, which accomplishes advantage in a changing environment by its combination of the existing resources and the competencies with purpose of meeting the stakeholders’ expectations. The characteristics of the strategy are as follows:

The chart shown how I think the organisation is before we make changes. The organisational structure determines how the organisation performs or operates. One traditional way of organising people is by function. Some common functions with an organisation include Academic Director, Marketing Director, and Head of department and Administrative Manager. All this structure people have become specialists within their own area of knowledge.