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A Report On The Crm Systems

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4.3 Empirical data
According to above theoretical studies, ASP vendors offer accessibility of applications on various mediums On-Premise or On-Demand and compatibility of using the application on web browsers, mobile devices, handheld devices, etc. Some enterprises would prefer to have complete control on the CRM systems internally, whereas some prefer to have it on the Internet for various reasons like the flexibility of the business model, budget, internal IT resources, time to market, etc. For our empirical study, we have selected 2 ASP vendors Siebel and Salesforce.com that offers solutions via different approaches On-Premise or On-Demand —based on their leading ASP market situations, a wide range of CRM applications and integrated …show more content…

4.3.1.2 Salesforce.com
[26] The company was founded in 1999 by former Oracle executive Marc Benioff, who pioneered the concept of using a simple Web site to deliver enterprise applications. By 2000, the company had developed the first full online CRM service including customer support and marketing automation. In February 2002, the company introduced its Enterprise Edition designed specifically to meet the needs of larger, more complex organizations.

4.3.2 Selected products for research
The comparative analysis will be performed on CRM applications that two companies provide. These companies are selected for very specific reasons in their prominence and popularity. Several fortune 500 companies use these products for maintaining relationships with customers. Both the selected companies and their products have huge market of close to 45% at a point of time, and hence have chosen them for our research purposes. As part of the research objective - examining technical features of a CRM system that particularly meets the needs of enterprises. The other reason for choosing the products is that both companies offer free download or free trail for 30 days for research purposes.
4.3.2.1 Salesforce.com
[6] As from the salesforce.com website, Salesforce.com 's customer relationship management (CRM) service is broken down into several broad categories: Sales Cloud, Service Cloud, Data Cloud (including Jigsaw), Marketing Cloud, Community Cloud

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