A Report On Woolworths Limited

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Woolworths Limited (Woolworths) was founded in 1924 and has strong presence in Australia and New Zealand, headquartered in New South Wales. Woolworths, is a supermarket leader with diverse portfolio of investments in areas such as petrol stations, hotels and general merchandise, Big W. At present, Woolworths has 872 supermarket stores servicing approximately 13 million customers daily with over 111,000 employees (Woolworths Limited 2015).

eBay Inc (eBay) is an e-commerce corporation founded in 1995 and headquartered in California. eBay is one of the largest online marketplace with over 149 million active buyers globally (eBay Inc 2015). According to Nielsen (2014), on The Australian Online Landscape Review, eBay was in the top 10 online brands with approximately 7 million unique audiences.

On 24 February 2015, eBay and Woolworths formed the click-and-collect partnership (Mitchell 2015). The alliance was created with the purpose that eBay customers may collect their online purchases from over 90 Woolworths and BIG W stores, with more stores to participate over time, and that such move will increase foot traffic into Woolworths.

Internal Analysis
The strength of the partnership is that both parties have strong reputations and strong presence in Australia. According to Brand Finance (2014) on the World’s Most Valuable Brands, Woolworths and eBay was ranked 109 and 83 respectively. Furthermore, eBay already has the experience in successful click-and-collect partnership with

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