A Rhetorical Analysis Of Mcdonald's

Relevant literature usually addresses real-life situations, bringing light to serious issues. Most of the time, an author will write in hopes to influence others to believe a certain way. Authors must strategize to master the art of persuasion. There are multiple appeals a writer may use in order to get their point across to the audience. The Jungle and Fast Food Nation use ethos, pathos, and logos in efforts to gain support towards their purpose of improving the work conditions and quality of life for immigrants.

In the prestigious documentary film, Food Inc., produced by Robert Kenner and founded upon an Eric Schlosser’s book, Fast Food Nation, Mr. Kenner has an intriguing impact on the American consumers of many food products and industries. Throughout the film, viewers and everyday consumers of these various products, visualize what takes place behind the scenes in food factories, contrary to what they may see through forms of advertisement. The documentary generates an image of an “Agrarian America” in a naturalistic way to convey the message of what food production truly consists of. The film uses ethos, pathos, and logos as rhetorical devices to enhance the horrendousness of food production to its audience in multiple ways. Food Inc. provides not only a visual effect on the audience's emotion to portray its message, but uses a variety of commentary scenes from several experts and members within the food industry.

With the location and the community near the ad out of the way, the rhetorical appeals can better be explained. Those being logos, ethos, and pathos. To begin with, logos, or logic, tries to appeal to the intellect and mind of the target audience that they are trying to reach. In the case of this specific ad, the logic of this ad seems quite direct. In that if you prefer to eat chicken, you should visit Chick-fil-A, instead of the alternatives. Which in the case of this ad, it is almost a blunt statement. Since it directly tells the viewer to, eat more chicken. The next rhetorical appeal would be ethos, or appealing to ethics. Which tries to convince you that the author behind the ad is credible and an authority on the topic in question. In

Michael Pollan's In Defense of Food: An Eater's Manifesto is an eye-opening analysis of the American food industry and the fear driven relationship many of us have with food. He talks in depth about all the little scientific studies, misconceptions and confusions that have gathered over the past fifty years. In the end provide us with a piece of advice that should be obvious but somehow is not, "Eat food. Not too much. Mostly plants." He follows the history of nutritionism and the industrialization of food, in hopes to answer one question….. how and when "mom" ceded control of our food choices to nutritionists, food marketers and the government.

Joey Franklin makes masterful use of rhetoric in his essay “Working at Wendy’s” to construct an entertaining and compelling argument in favor of recognizing that the workers of the service industry are not just undistinguished drones, but rather complicated people, each with their own desires and stories. To this end, the author utilizes the effective rhetorical device of pathos, logos, and ethos. Franklin demonstrates an excellent use of imagery that serves as a conduit for empathy, which is vital for the use of pathos, the emotional appeal. In reference to logos, the appeal to logic, he paints the picture of a hard-working father that needs to provide for his family. This is a clear representation of common logic and ties into ethos, which is the rhetorical appeal to authority and ethics, in the sense that many people can relate to caring about and working to support family. For ethos, he establishes himself as your everyday working man — part of the working class. This shows that he’s clearly apt for speaking of the position he’s in, and allows the audience to relate to him through pathos.

Malcolm Gladwell’s podcast on Revisionist History, “McDonald’s Broke My Heart”, is centered around Phil Sokolof’s experience of having a heart attack. Sokolof single handedly decided to attack the issue of unhealthy food head on. Sokolof does this through the help of newspapers and billboards, to promote a healthier lifestyle within the United States. Malcolm Gladwell discusses during the podcast how McDonald’s oil is unhealthy for humans, through the use of pathos. Gladwell effectively spreads this message throughout the duration of his podcast. The podcast informs the listeners how unhealthy McDonald's oil was and how the company needed to make a change in order to provide its customers with a healthy food option.

While I was younger me and my family worked on a farm and eventually as I grew up I worked at Hy-Vee in produce and worked my way up to the assistant manager for produce. I was given a great opportunity to learn about organic foods and about the Green Revolution (research, development, and technology that increased agricultural production worldwide). Today though, most grade school students know about organic foods but almost all of them know about world hunger but do not know the extent of how bad it is. As students go to college, they start to learn more about how bad world hunger is, but some are taught that the Green Revolution is not

Have you ever been in a rush, low on cash, and looking for something to eat so you didn’t really have a choice but to grab a burger with fries at your local fast food place? Have you ever paused or stopped to think about where the burger really came from, or the process that went in to be made? The Food Inc documentary investigates and exposes the American industrial production of meat, grains, and vegetables. Robert Kenner the producer of the film makes allegations in this film and he explores how food industries are deliberately hiding how and where it is our food is coming from. He emphasizes that we should find out where our food comes from and why is it that the food industry does not want us to know. Food Inc. does not only uses compelling images, such as hundreds of baby chickens being raised in spaces where they do not see an inch of sunlight, it also includes the speeches and stories of farmers, families, government officials, and victims of the food industry. The four current problems facing today’s food industry are the reformed usage of the false advertisement within the labeling of products , mistreatment of farmed animals, and the harmful chemical in our meats. The documentary Food Inc uses very persuasive tactics that demonstrates strong elements of pathos, ethos, and logos make an effective appeal, while uncovering the dark side of the food industry.

Writing rhetorically is often a hard task for writers to do, it’s also one of the best ways for the people reading your work to understand visually the message you are trying to describe to them. When writing in general the best thing you can do for the readers of your work is to describe the visual elements for them in a fun and intuitive matter. And Gustavo Arellano the author of “Taco USA: How Mexican Food Became More American Than Apple Pie” did exactly that. His use of different visual elements throughout the story was very well done and added a lot of great qualities to the text itself.

This chapter explains their situation by making metaphorical reference of two competitor drivers racing on the track. “A driver...being chased relentlessly by a competitor realizes that he might be better off pushing from behind than pulling from the front...can tuck in behind and make the new leader drive his mirrors” (Stein 177). if a driver is being chased another competition will sometimes realize that it’s better to let other driver pass and force the new leader to concentrate behind him. Author is referring to Maxwell as he could let Denny take Zoe and could concentrate on him by being behind him. In this way Maxwell would be able to look at Denny’s doings and how well he is taking care of his granddaughter and Denny would make sure that

Even though some advertisements stimulate our appetite, those advertisements don't say that their fast food is healthy. Moreover, it has been often said that fast food has bad effects for our health, through newspaper, television, and other media. Most people should know these facts. To add to that, as I mentioned before, there are some fast food shops which serve health foods compared to other fast food shops, so if people are really concerned about their health, they can choose those fast food shops. Therefore, the problem should be attributed not to the fast food companies, but to individual choice.

From this, it helps to get a wide range of opinions from what people think about fast food products, as well as having several Interviews with health advisors/medical officers and employees of McDonald’s, which helps to broaden the negative aspects that fast food has on your health to the viewers, helping to create a social impact on the

McDonald's marketing targets everyone in every age,gender,races and does not have a select audience. The company claims that their restaurants offer meals for youngsters, a serene place to relax with free wi-fi for adults, and a quick delicious breakfast for those in a hurry in the morning.

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

McDonald’s also needs to focus on people and organizations that have a negative stigma of their brand when creating their social media campaigns. Some of these organizations may include People for the Ethical Treatment of Animals (PETA), the US Food and Drug Administration (FDA), and any other organization that works towards decreasing obesity. They also should keep in mind different media organizations that write about nutrition and health. All of these organizations will jump at any chance they can get to attack McDonalds. It’s important for McDonald’s to lean on the safe side when it comes to making social media campaigns because it’s such a huge organization, and there are many people out there who dislike it.