A SWOT Analysis Of Bob's Supermarket

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Bob’s Supermarket SWOT Analysis shows the supermarket displayed strengths with having loyal customers, customer service, and a POS System that helped them “improve both their sales and profit margins” (Parnell, 2014). Their weaknesses showed they lack having attractive displays, a marketing strategy, “limited advertising and promotions” and “attract long-term workers” (Parnell, 2014). In fact, Bob’s Supermarket has the potential to take advantage of many opportunities such as expanding their “products or services” (Matsa, 2011), utilizing innovations, re-branding their image such as making uniforms with name tags available for employees, and remodeling the interior, lighting and fixtures of Bob’s Supermarket (Parnell, 2014). Their threats

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