Introduction
Organizations and industries today have undergone rapid and accelerating change, creating uncertainty and complexity in the business environment. Markets are increasingly competitive and pressured to do things faster, better and cheaper. They are challenged to develop new organizational characteristics such as expertise and innovation in order to quickly respond to changes in technology and customer preferences. Organizations can no longer rely on traditional analytical approach to understand their industry. Nowadays, intangible assets are just as important as physical assets and the Balanced Scorecard (BSC) is an innovative approach that considers the financial and non-financial perspectives in determining the performance level of an organization.
Question 1
The BSC is a strategic planning and management system designed to translate an organization’s mission and vision into a comprehensive set of objectives, performance measures and implementations in order to achieve business goals. The BSC retains financial metrics as a measure for company success, but supplements these metrics from three additional perspectives – customer, internal process, and learning and growth (Kaplan and Norton 1992, 1993). Financial data are analyzed to understand financial performance of the organization. Customer feedback is used to gather customer satisfaction on the products or services. Internal business processes are evaluated by assessing quality, productivity and innovation.
Successful organizations develop both, short and long term goals focus on operational and financial strategies. This process needs constant evaluation in order to identify opportunities for growth. The goal of every healthcare facility should be to become a leader in the industry, attract high-quality staff and health experts, and establish cutting-edge services for the community. By reviewing current operational realities while working a market research enables the organization to develop strategy solutions to address environmental concerns.
Soderberg, Kalagnanam, Sheehan, and Vaidyanathan (2011) presented the balance scorecard as a strategic planning procedural tool used by organizations to balance financial concerns, customer concerns, process concerns, and innovation concerns with the main purpose of developing appropriate strategy in favor of a more favorable market position (p. 689-690). Similarly, Lawrence and Webber (2008) illustrated
A balanced scorecard is a method company’s use to measure their performance. It includes objectives, strategies, and tactics. This paper will contain two strategic objectives for each of the four balanced scorecard areas (shareholder value or financial perspective, customer value perspective, process or internal perspective, and learning and growth perspective) for H & R Block. It will also have two strategies for every objective, one tactic for each strategy, and two methods to monitor and control the overall strategic plan for H&R Block.
“The balanced scorecard should translate a business unit’s mission and strategy into tangible objectives and measures. The measures represent a balance between external measures for shareholders and customers and internal measures of critical business processes, innovation and learning and growth. The measures are balance between outcome measures, the results of past efforts, and the measures that drive future performance. And the scorecard is balanced between objective, easily quantified outcome measures and subjective, somewhat judgmental, performance…”
Dissimilar sources plan altered steps involved in the planning process, but in this case I will discuss on seven steps that are involved in the entire process. The first step is goal setting. This basically involves coming up with the main objectives and goals that the company wishes to establish within a particular period of time. It is a very important section because the company will operate with a view of the goal in mind, if it is not clearly established, and then the business could lose direction along the way. After goal setting, we have development of the planning premises, where the plans are prepared and any underlying conditions defined. This is where there is an assessment of the environment and any constraints or
The outcomes of the Orthopedics office that is located on 78-15 Middle Village Orthopedic Office Dr. Edward A. Toriello MD, are to provide research and support to expand the knowledge base for the Clinic and to improve patient management. Although, this practice is a Solo Practitioner he has a long term vision to approach all his patients with great quality care. To strive to create a professional atmosphere so that patient will feel comfortable with receiving there services of musculoskeletal care. The age group that he treats are for adults and teens.
The current health care environment is characterized by rapid changes in various aspects of operations, prompting hospitals to embrace strategic planning in order to position themselves in the dynamic environment. Strategic planning serves a vital purpose of helping an organization determine what it wants to be in days to come and how it will achieve this objective. This paper explains how a well constructed strategic plan would benefit Atchison hospital which is located in the State of Kansas in the Midwestern United States.
A Balanced Scorecard is, “A set of four measures directly linked to a company’s strategy: financial performance, customer knowledge, internal business processes, and learning and growth” (Pearce & Robinson, 2009, p. 202). Healthy Place needs to develop a balanced scorecard in order to assist in defining the company’s mission, values, vision, and SWOTT analysis. Herein, the four perspectives, financial performance, customer knowledge, internal business processes, and learning and growth will be discussed as they relate to the Healthy Place mission, values, vision, and SWOTT analysis.
The strategic planning process begins by reviewing the organizations mission, vision and values. Clarifying the mission, vision, and goals at the beginning strategic planning process can help align fragmented entities (2 p. 293). The mission statement identifies the organizations reason for existing and how it is unique in comparison to other organizations (A p. 294). It is a short, concise and clear statement that serves as a rallying point for the organization (4 p. 752). The mission provides clues about the types of services that can be expected from the organization (A). Failing to check new projects against the mission can cause an organization to get into trouble (A p. 294).
A balanced scorecard is a tool to provide management a way to bridge the gap between the organization’s strategy and vision and the operational processes used to do business. It enables the company to look at more than just the financial targets, but to include nonfinancial measures such as customer service, internal business processes and more. These intangible measures provide better focus on the organization’s long-term strategies. This paper is an attempt to analyze Frieda Fizz decision to utilize a balanced scorecard as they expand into new geographic areas. The strengths and weaknesses of each perspective are discussed along with the pros and cons of using
Assume that you are asked to complete a SWOT analysis for a fictional, large, physician cardiology practice. You are having a hard time fitting all of the characteristics into the SWOT analysis categories. After careful deliberation, you complete the analysis and submit it for review to the practice manager.
Strategic Planning is one of the most fundamental factors in the success of an organization. This research project will discuss the importance of strategic planning as well as the different components of strategic planning. Many organizations fail to accomplish their goals and tasks due to the lacking of strategic planning. In order for their businesses to be successful, organizations need to be well informed about how the strategic planning process works.
In 1992, Kaplan and Norton introduced a revamped management system that focusses on not only the financial measures of a company, but also the operational measures. This system comes after a realisation that no single measure can provide a vivid performance target on the critical areas of a business. The system provides managers the platform to view the business from four vital perspectives; Customer, internal, innovation and learning, and financial perspectives.
A Balanced Scorecard can be defined as a “performance management tool which began as a concept for measuring whether the smaller-scale operational activities of a company are aligned with its larger-scale objectives in terms of vision and strategy” (Wikipedia 2009, ¶ 1). Scents & Things will need to develop a balanced scorecard that will assist in meeting and help define the company’s values, mission, vision, and SWOT analysis. The balance scorecard is made up of four perspectives; financial, customer, learning and growing, and internal process. This paper will define each of the four perspectives objectives, performance measures, targets, and initiatives. The paper will also show how the perspectives relate
These new systems will introduce innovations ranging from non-financial indicators of “intangible assets” and “intellectual capital” to “balanced scorecards” of integrated financial and non-financial measures. There are four advantages to using non-financial measures of performance over measurement systems that use financial data alone. The first advantage is linked to long term organizational strategy. Most financial evaluation systems focus on annual or short-term performance against an accounting yardstick, but fail to take into account customer requirements, competitors, and other non-financial objectives that may be just as crucial to “achieving profitability, competitive strength, and longer strategic goals.”