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A Study On Equal Exchange

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Part A. INTRODUCTION Equal Exchange (EE) is company produced in 1986 by three entrepreneurs that had recently graduated college, and who wanted to open a business to support farmers and trade their goods to not harm the environment. They opened the company as a worker-owned cooperative; it is seen as the one worker- one vote model. EE is a mission-driven business model that shows to be sustainable and replicable. Their idea was to connect trade products such as organic food, coffee, tea, and chocolate. EE is more than just a trading company trying to help small farmers make a difference; it is a faith based organization that allows other organizations opportunity to live according to their values. Equal Exchange has several formal partners to help spread the trade of products in the US. Part B. STEEP ANALYSIS 1. Social: Equal exchange developed cafes on wheels to attend to the outdoor activist. It is essential to stretch out and apply to all aspects of different interests in order to reach all types of people. 2. Technology: Equal exchange has embraced social media as a way to reach others, they use Twitter, YouTube, and Facebook to communicate advertisements and pull in customers. They also use newsletters and out-spoken blogs to receive feedback from the customers. This act will increase their online sales. 3. Economic: Equal exchange offers resources to teach customers on matters of economic justice, maintainable farming, and the belongings of a progressively

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