A Study On Oral History Assignment

In Jib Fowles article, “Advertising’s Fifteen Basic Appeals”, he shows us fifteen ways commercials try to appeal to people around our country. The need for sex, need for affiliation, the need to nurture, need to aggress, need to achieve, need to dominate, need for prominence, need for attention, need for autonomy, need to escape, need for aesthetic sensations, need to satisfy curiosity, and physiological needs. These needs are all how companies appeal to our needs to interest us into buying their product. These appeals can be seen in almost every

The average United States Citizen views about 5000 advertisements a day (Johnson). Advertising is everywhere. Billboards on the way to work, ads on the internet, and paper products such as magazines or newspapers display a sale or a promotion of a good or service. Usually, the ad will give a brand or company name, and uses the product’s merits to draw the consumer closer. This has grown exponentially as advertisements in media in 1970 were estimated to be 500 a day, a ten percent increase in the last 48 years. (Johnson). This is due to the rise of technology, as the computer has become a household gadget within the new millenium. These advertisements are meant to give a synopsis of the product or service’s purpose, quality, and efficiency. If a consumer views 5000 advertisements in a single day and assuming the commercials do not repeat, 5000 goods or services are introduced. With more options to choose from in such little time, the consumer has a harder time differentiating the quality and perhaps necessity of the product. The marketers rely on the quick, impulsive decision making of consumers. With the misleading nature of many infomercials or radio broadcasts, the people of American society are bombarded with constant propaganda, thus making seemingly harmless promotions more potent to filling industries’ pockets and lessening the common population’s

For my first interview, I chose to analyze my grandfather (William McGlone) and his personal work histories. At age 84, he had quite an extensive work life. After graduating from the University of Minnesota in 1956 with a B.A. in Communications, he began his job search with a strong focus on advertising.

Do you ever watch the Super Bowl for its commercials? Have you ever bought a more expensive product because you had seen its advertisement? If the answer is yes, then you might have been a victim of today’s marketers. Jean Kilbourne, the author of “Killing us Softly” stated in one of her lectures, “The influence of advertising is quick, cumulative and for the most part, subconscious, ads sell more products.” “Advertising has become much more widespread, powerful, and sophisticated.” According to Jean Kilbourne, “babies at six months can recognize corporate logos, and that is the age at which marketers are now starting to target our children.” Jean Kilbourne is a woman who grew up in the 1950s and worked in the media field in the 1960s. This paper will explain the methods used by marketers in today’s advertising. An advertisement contains one or more elements of aesthetics, humor, and sexual nature.

“The Language of Advertising” written by Charles A. O’Neill is an excerpt arguing as well as supporting popular criticisms against the advertising language by William Lutz, and other known criticisms of advertising. The concept of advertising is not something that has only been popular over the recent decades, but has been used as far back as the World Wars. The use of propaganda attracted thousands of eyes to the War, and without knowing it, created what we call today as typical advertising. After WWII many people with good reason, were concerned over the topic of scientific success, due to the recent usage of the Nuclear Bomb by the United States. Many giant American corporations started creating new materials, fabrics, vaccines and machines (the most important being plastic), thus creating a new wave of marketing. Now this process never stopped and has not stopped all throughout the past decades, our own, and the ones to come. But as newer, bigger and better products or services are created nobody really understands the power of how they marketed or advertised. Well “how does advertising work? Why is it so powerful? Why does it raise such concern? What case can be made for and against the advertising business?” (O’Neill 369). For you to understand the concept of advertising, Charles O’Neill makes it clear that you must first understand that it’s not about truth, virtue, or positive social values, but money. The most popular “tool” that advertisement creators use is that

Like a coin dropped between the cushions of a couch, traditional oral storytelling is a custom fading away in current American culture. For Native Americans, however, the practice of oral storytelling is still a tradition that carries culture and rich history over the course of generations. Three examples of traditional oral stories, “How Men and Women Got Together”, “Coyote’s Rabbit Chase”, and “Corn Mother”, demonstrate key differences in perspectives and values among diverse native tribes in America.

Advertisements have become more common and can be found in almost all locations in the society; however they vary depending on the content and the medium they use to convey the information. It can be noted that television has become one of the most influential and powerful medium since it gives both visual and hearing attributes. Television is preferred by many organizations among them being Power ads since it gives a leading hand in competition since it basically influences the consumers not because of the unique product qualities but the mode at which the advertisement is made. Advertisement being one of the marketing strategies has to be designed in a way

In advertising, Al Ikhsan’s goal is to reach large populations of target customers with the biggest possible impact. Successful advertisements promote the brand to customers and improve their perception of the company. Advertising is typically costly. Still, when successfully implemented, Al Ikhsan can reap the rewards of a stronger brand image and higher demand for its products.

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

The subject of my interview is a 68 year elderly Vietnamese man named Minh “Bi” Ngo. Mr. Ngo has white long hair, a medium long white beard and a distinctive mole on the bottom of his left eye and a thick Vietnamese accent. He was born and raised in Vietnam on April 3rd, 1947. He is also a widow who is currently living with his daughter in Westminster, Orange County. Originally, Mr. Ngo was from the city of Buon Ma Thuot in the province of Dak Lak, Vietnam. He then immigrated to Falls Church, Virginia where he began his new life in the United States. At the time of the interview, Mr. Ngo looked very exhausted yet grateful at the same time. I had the opportunity to meet Mr. Ngo through his daughter, who is a friend of my cousin. I conducted the interview on the afternoon of September 24th, which lasted for two hours. During the interview Mr. Ngo shared with me his experiences during the Vietnam war, his times in the Vietnamese Reeducation camps, his immigration to the United States, and his involvement in the Vietnamese community today. As the interview continues on, I began to comprehend a little bit more on the way it was back then and how the common folks

On March 25th, 2017, I interviewed Charlotte “Putse” McCarroll who was born on June 3rd, 1935 in Cyrus, Minnesota. I asked her about her life and experiences during WWII. She doesn’t recall much about the actual War. She was a 4-year-old child during the start of the War and was in grade school when the War ended. She didn’t have any family members that she remembers actually being in the War. Putse told me that while the war was occurring she just stayed at home or went to school. She kind of remembers gathering around with her family and just praying for it to end. She said that life was very different because everyone was scared and no one knew what was going to happen. She thought to herself that anything could

| Cooing can begin as early as 6 weeks of age. During this time the infant child begins to explore and play with sounds by using the tongue, mouth and breath. During this time, the child is likely to form vowel like sounds before constants sounds begin to be established.

There have been many advertising techniques over the past 50 years or so, but one of these changes is the adaption of ads to the shifting mind sets of people over time. An example of this previous statement is Folgers® Coffee. In the 1960s Folgers® launched an entire series of commercials which were demeaning towards women. The husbands in the commercials always had something witty and humiliating to say about the wives’ coffee, in one of the commercials the husband even goes on to say that the secretaries at his office made better coffee; the wives, sad and defeated, talked to a friend about the problem, prompting the friend to suggest she use Folgers®. The commercial always ended with the husbands’ approval and the wives feeling satisfied for attending to their husbands’ needs and wants.

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.

“Advertising is far from impotent or harmless; it is not a mere mirror image. Its power is real, and on the brink of a great increase. Not the power to brainwash overnight, but the power to create subtle and