Case 1-3
Acer Inc.
Acer Inc. is a leading marketer of notebook and desktop PCs.
The company, which posted sales of $11.3 billion in 2006, also produces other products such as flat-screen monitors and personal digital assistants. As Taiwan gained a reputation as the “tech workshop of the world,” Acer was able to become Taiwan’s number one exporter by manufacturing and marketing computers sold under its own brand name. Acer also produced equipment on an original equipment manufacturer (OEM) basis for well-known global companies such as IBM, Dell, and Hitachi. As company founder, chairman, and CEO, Stan Shih built Acer Inc. into one of
Taiwan’s most successful companies.
Despite Acer’s success, the company had trouble breaking
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That should enable Acer to move a lot of hardware.”
As Acer Group CEO J.T. Wang noted recently, “China and
Taiwan share not just the same language and culture, but a lot of our Taiwanese suppliers are already there. We can take our brand global by building a strong home market.”
Still, Acer faces tough competition in China. Lenovo, a local mainland brand, dominates with about one-third of the market.
Wang believes Acer is well positioned to overtake Lenovo and other local mainland firms to become the leader in PC sales in
China. Shih believes Acer will have an advantage compared to local PC makers because Acer is “more global.” At the same time,
Shih is convinced his company will be able to compete with betterknown global companies that are entering China because Acer is more “local” than they are. Acer’s international identity gives the company access to advanced business practices, technology, and economies of scale that companies like Lenovo do not have. “We have more technology. . . . We have more global exposure. . . . We have more international know-how. . . . We can gradually gain more market share,” Shih says.
Shih admits that sales of Acer’s desktop PCs in China have developed more slowly than he expected. He attributes this to
Acer’s poor brand recognition in the mainland. However, Shih made a strategic bet that the company’s notebook computers would help Acer establish a quality name and high-end image.
Meanwhile, Lenovo
Apple Incorporation is one of the largest organizations dealing into Information Technology. Apple has a host of products ranging from Laptops, Desktops, Mobile Phones and Multimedia Devices. The company has been extremely innovative in the field of multimedia and it owes it success to one of the greatest innovators, Steve Jobs. The company has always believed in innovation and that is the major reason why it has been so successful in the mobile phone segment. In recent years Apple is second only to Samsung in the Global Mobile Phone industry. However the operations have been largely based in the United States and in times of recession any organization needs to focus on economies of scale and thus focus on growth
In the seven years (since 1994), that Lou Gerstner reigned over IBM, the company’s earnings per
Let us consider China for our example. China is the largest market in Asia and as such, it is an object of great interest for expanding companies. Many companies have already taken advantage of the opportunities afforded by dealing with China and many more will surely
Our technology has been advancing so much even in the last few years. We are seeking out new ways to implement our technology as well. We see our technology as an advancement and use it in lots of different ways like social aspects and political. China on the other
Another advantage the U.S has is that we have more than enough access to water. Having access to water allows us to travel to other countries faster. Export and import
In the employer leadership page retrieve on 9/21/2015, Apple Inc has a list of all their executives, including the CEO Tim Cook, who before being promoted in August 2011, Mr. Cook was Apple’s chief operating officer and was responsible for all the company’s worldwide sale and operations. According to an article posted on Fortune by Michael Lev-Ram retrieve on 11/31/2015, Young Smith, Apple’s head of human resources, was promoted to the top Human Resource role in February after her predecessor; Joel Podolny left the position to join Apple University, the company’s internal program. As an African American woman, she added diversity to the leadership team. SVP of retail Angela Ahrendts and Lisa Jackson, VP of environmental initiatives, are the only other women listed on the company’s executive leadership page. Even tough Young Smith’s mission is not limited to making Apple more inclusive; it has been a top priority. Another focus is applying some of what she learned from the retail side of business such as hiring more diverse workers. Young Smith has also created a new internal websites where employees can give feedback and make suggestions on just about anything and communicate among themselves. She has also researched out to other companies and says she is talking to her HR peers at other organizations to come up with ways to collaborate on inclusion initiatives. Releasing diversity numbers “was a wonderful call to action,” says Young Smith. “We’ve all been grappling with
The PC industry is highly competitive and constantly changing as technology evolves and customer needs change. Some of the top competitors in the PC industry are IBM, Hewlett-Packard, Dell and Apple. Theses rivals are constantly jockeying for the top competitor’s position. They compete in prices, product innovation, advertising, etc.
Stan Shih founded Multitech, now known as Acer, in 1976. Empowered by Shih’s vision and management style, the company grasped every opportunity that came its way. It grew from a 11-employees company to a 5000 employees company in no time. The company, however, after generating profits for years, went through the painful professionalization of its management. Change in the competitive dynamics in the PC market coupled with the internal management problems faced by Acer resulted in the incurring of substantial losses. As Stan Shih resumed his role as CEO in 1992, after the board had unanimously declined his resignation, he had the responsibility
Stan Shih founded Multitech, now known as Acer, in 1976. Empowered by Shih’s vision and management style, the company grasped every opportunity that came its way. It grew from a 11-employees company to a 5000 employees company in no time. The company, however, after generating profits for years, went through the painful professionalization of its management. Change in the competitive dynamics in the PC market coupled with the internal management problems faced by Acer resulted in the incurring of substantial losses. As Stan Shih resumed his role as CEO in 1992, after the board had unanimously declined his resignation, he had the
Copycat firms within emerging markets (such as Lenovo, Acer and Tata) can be considered learning firms. Copycats essentially learned how to conduct business from an already successful business model. Their ability to transform learning into a viable business has jettisoned them into positions of power within the world’s economies. Lenovo is currently the leader in PC sales worldwide. Although PC sales in the US continue to decline Lenovo’s ability to capture emerging markets such as China, allows them to continue their profitable growth (Gupta, 2012).
Intel was set up on 18th July 1968 by Gordon Moore, Robert Noyce and Andrew Grove as a small computer electronics firm. Over 40 years on the company is still going and is making vast amounts of money every year with their net income for 2015 being $11.4bn (Revenue $55.9bn) . Intel was first formed in Mountain View California 1968 by Gorden E. Moore a chemist, Robert Noyce a physicist and Arthur Rock who was an investor and venture capitalist. Moor and Noyce used to work at Fairchild Semiconductor but eventually left that company to form Intel. Intel had a total initial investment was $2.5 million in debentures and $10,000 from Arthur Rock. At first the company was called NM Electronics, it was then renamed to Integrated
1. As to a comparison we can say that both were looking for the best of the company, Shih being his company had worked thru years for having his company blossom not only locally but also internationally, reason why he then brought Liu to bring to the company professional management structures; structures that had an American base since were brought from the previous company he had worked: IBM. Other than that and being both Taiwanese, they actually had more contrast than similarities on his management styles.
Dell Inc. is one of the successful companies in the computers and technology field. The success of this company comes from understanding and meeting customer needs. However, Dell is faced with the inherent differences in customer segments - segmentation represents a balance between the marketing ideal and the production ideal, this can defined as:
Acer's dominance as a global manufacturer of IT hardware products can be attributed to the company's extensive electronics component expertise, depth of experience managing global electronics component supply chains, and well-planned acquisitions. Through a series of successful acquisitions, the company has four successful brands including Acer, eMachines, Gateway and Packard-Bell (DiDominico, Kartika, Sibeck, 1996). Of these three strategic areas that Acer excels in, their logistics and supply chain expertise across each of the geographies they compete in continue to deliver the greatest time-to-market and cost gains (Honi, Taring, Po-Young, 2000). Acer is organized into two segments, the device business group and consolidated products and services or other business group. This second group continues to be instrumental in the success of the "divide and conquer" strategies that Acer is successfully using relative to Lenovo. It is also a critical success factors in their success with global markets and local market competitive strategy. The combination of their depth of expertise with electronic components and supply chain prowess in the high technology industry also give the company a formidable competitive advantage against Dell and the troubled PC marker Hewlett-Packard (Honi, Taring, Po-Young, 2000). Despite all these strengths however, Acer continues to struggle with the areas of consumer branding and consumer awareness
The world economic situation has been approaching the low economic growth since the Lehman Brothers Holdings inc. collapsed in 2008. Currently the competition is on top which leads towards to legal and institutional restrictions are easing or disappearing and barriers are crumbling. If companies want to compete globally, companies need to work hard, implement the innovative strategies and carry out open management that removes all restrictive and discriminatory institutions and practices. The all department of an organization like human resources, technology, marketing manufacturing, and design departments are now getting more and more importance as competitive resources than ever before. So far Samsung has used these resources very effectively. This is the reason where many management scholars and practitioners have been looking at big companies and Samsung Electronics Company as a successful case of the leading global company. The important basis of this paper based on single case design which help to make us understand in depth and the methodology is much more focused on contemporary phenomenon within a real business context.