Market Analysis
2/18/2013
Carlos Agis
I. Company Summary
Overview
Leading market positions across all game categories, Activision Blizzard is the second largest entertainment and gaming software business in the world by revenue (Reuters Agency). Activision has published some of the best selling console, handheld, and mobile video games such as Call of Duty (Reuters Agency). The company’s second-half, Blizzard Entertainment, focuses on the firms’ pc gaming industry with best-selling games such as StarCraft, and the #1 global subscription-based online multiplayer World of Warcraft (Reuters Agency). Activision sells their products through retail stores such as GameStop and Best Buy, as well as digital download from Steam and Origin
…show more content…
Durkin held a number of positions of increasing responsibility at Microsoft Corporation, most recently serving as the corporate vice president” (Activision). | Eric Hirshberg | Age:43 | 2010 | Chief Executive Officer of Activision Publishing Inc.“Before Activision, Mr. Hirshberg served in positions of increasing responsibility with Deutsch LA, a marketing and advertising agency, most recently serving as its co-chief executive officer and its chief creative officer” (Forbes). | Michael Morhaime | Age:44 | 2008 | President and Chief Executive Officer of Blizzard Entertainment, Inc.“In February 1991, Mr. Morhaime co-founded Blizzard Entertainment, now a subsidiary and, along with Activision Publishing, one of our two principal operating units, and transitioned to the role of the company’s President in April 1998” (Forbes). |
Products/Services
Products: * Gaming software (all genres including warfare, sports, driving, art, role-play and more) * Console gaming peripherals ( plug-in guitar for Guitar Hero or driving joystick for Need 4 Speed) II. Competitive Summary
Point of Difference Chart for Activision Blizzard’s “warfare” gaming software | Price | Sales | Rating | Activision Blizzard(Call of Duty Black Ops 2) | 59.99 | - Black Ops 2 tops U.S. sales in January - Black Ops 2 also topped 11 million in sales its first week | - Received an overall rating of 9.3 by ign.com, the largest ratings and review
In game purchase refer to items that a player can buy for uses on different types of games. Clash of Clans is the top grossing game on the play store applications. The play store application is Google’s online store for downloading music, games, movies, e-books, and variety of android applications. Candy Crush Saga is the top in-game purchase for the Apple. The Apple store is for the IOS applications. The revenue from in-game purchases provide incentive for the developers to update a game frequently as well as the products available. Google is consider is an advertising company. Google sells advertisement. Google is so successful at selling advertising because of the Google search engine. The spam emailed on advertising is one way
One thing you wouldn’t know about me from my application is I go overboard. I tend to follow questions to their logical conclusion, then go beyond that to their absurd conclusion as illustrated by my devotion to Academic Bowl.
I would give this rate because I really enjoyed this book. I thought the language in this book was very complex. I didn’t find the vocabulary very hard, but every sentence had a deeper meaning than on the surface. I thought that made this book was very insightful. I really related to Jacqueline because she was the youngest child in her family for a long time, and I am the youngest. I thought that Jacqueline struggled being the youngest and finding a place in her family, as do I sometimes. Overall I really enjoyed this book because I really could relate to most of Jacqueline's feelings. I really enjoyed this complex novel with all its imagery and vivid
5. RATING: Rate this book on a scale of 1 to 10. What qualities of a good book does this novel demonstrate or not demonstrate? Why did you give this rating? What was your favorite part and why? Who would enjoy this
As of April 2015, the Call of Duty series has sold over 175 million copies. Sales of Call of Duty games toped US$ 15 billion.
Walt Disney Company is a creative organizational structure, the Chairman and CEO Robert Iger, whom is the leader of nine senior executives with various roles and duties ranging from Disney Studios, Disney Consumer Product, Park and Recreations, ABC and ESPN and many more. Walt Disney organization includes 10 senior business leaders and 8 principal business unit directors and they are still working as a team.
The video game industry is the economic sector involved with the development, marketing and sale of video and computer games. It includes video game consoles, game software, handheld devices, mobile games and online games. The video gaming industry has been growing exponentially in recent years with Sony, Microsoft and Nintendo competing for the higher profits in the market. This essay will analyze each of the five forces acting on the industry: threat of new entrants, threat of substitute products or services, bargaining power of buyers, bargaining power of suppliers, and the competitive rivalry among existing firms. Then it will be determined if the video game industry is still an
Future growth expectations for the Video Games industry have been significantly moderated, as the picture of the market for gaming on mobile platforms becomes clearer. Since mobile games are sold at much lower prices compared to traditional console and PC games, their rise may foretell a slowdown of the video game market in the United States. While the recent launch of the next generation video game consoles is expected to rekindle interest in the more expensive console gaming market, the rise of low-cost, low-margin mobile gaming market may weigh on the overall gaming market. Consequently, this is expected to pull revenue downward as consumers pay less per hour for gaming entertainment. Revenue is expected to reach $47.4 billion in 2019 as a result of the expanding population and an increased percentage of Americans
Activision Blizzard is an industry leader for producing and designing video games. They have annual revenues of 4 billion, annual income of 2.2 billion and total assets of 5.5 billion. Activision, as they are commonly known, have great customer support and even better technical support, despite having to deal with one of the most impatient and finicky customer bases, the gamer.
Sony must focus on remaining in this unique segment and leveraging its perceived uniqueness as a technology leader. Instead of competing on Nintendo’s terms, Sony should not react but exercise “Ukemi” by furthering its position in the serious gaming segment.
Since 2005, the CEO baton was passed along for the 6th time to the company’s COO since 2000, Robert Iger. Iger has a long history within the larger framework of Disney’s enterprises, namely through ABC studio and cable network channels (Management 2009). Iger – as CEO of Disney – has focused on reconciling problematic dissension among the board of directors, especially the current Roy Disney, who, at one time, campaigned against Disney itself. Since then, the company has restructured certain key areas in management to regain investor confidence and internal affairs. Most recently, Disney announced its fiscal year and fourth quarter financial results via webcast (Corporate 2009).
Microsoft is ranked 37 in the Fortune 500 list of companies (CNN, 2012). It is the world’s largest software company (Turits & Wesman, 2012), and is composed of five separate divisions: Windows, Business, Servers and Tools, Entertainment and Devices, and Online. Investors should look at how a company meets the needs of its stakeholders and perform a strength, weakness, opportunity, and threat (SWOT) analysis. By looking at how Microsoft meets the needs of its stakeholders, investors can determine if the company can sustain a positive image with everyone involved, both internally and externally. Analyzing the strengths, weaknesses,
John Eyler joined Toys"R"Us, Inc. as President and Chief Executive Officer in January 2000. He was named Chairman in June 2001. Prior to joining Toys"R"Us, Inc., Mr. Eyler was Chairman and Chief Executive Officer of FAO Schwarz in New York. Mr. Eyler is Chairman of the Board of Directors of Toys"R"Us, Inc.
* In the past game consoles were just for playing games but today they are more than just for playing: surfing in the internet, download pictures and movies, rip music, and watch movies (e.g. Sony’s integrated Blu-ray) past: gaming ; today: gaming and home entertainment systems
Herman et all (2002) points out that history of video games begins from 1971 year, when Nutting association released 1500 machines with Spacewar video game. At the beginning it was too difficult to control the game process and playing machines had huge dimensions. But by the time with new technologies they become more compact and easier to play. According to the information given by Herman et all (2002), the period between the years of 1978-1981 is called ‘golden age’ of video game industry. In this period the arcade games ‘Football’ and ‘Space Invaders’ were released. All previously known sale records were broken by these two games with nearly equal wages. In this time interval great breakthroughs in the field of graphics were achieved,