Ad-Lider Embalagens, Sa: Marketing Research for Drawstring Thrash Bags in Brazil

External and customer information: the economic situation, the potential volume of trash bag market, the awareness of the brand, customers’ preference, customers’ daily purchase behavior towards to trash bag, the possible acceptance of this new product, the competitors’ situation, the fierceness of the competition, the potential volume of trash bag market, the awareness of the brand.

threats and opportunities that must be properly addressed in order to prepare the company for the

crucial in ensuring a company's continued place in their established service areas. While Company Q is

The purpose of this study is to explore three companies by focusing on how the brands have been performing as well as what the customers and other stakeholders are saying about the different brands. This study will also summarize the strategic issues that the companies and those they are likely to experience in future.

By analyzing their weakness and providing a solution it will increase the strength of the company which is they provide training to their staff and provide more jobs to the

A case study on Ad-lider Embalagens, SA: Marketing Research for drawstring trash bags in Brazil

In a highly competitive and dynamically changing market it has become imperative for the leading

Potential Internal StrengthsRespected companySuperior managementBetter marketing skillsAlliances with other firmsGood distribution skillsCommitted employeesWell trained employeesGrowing product line

In 2000, Unilever decided to reduce 1,600 brands down to 400 and then select a small number of them to serve as “Masterbrands”. One of the reasons to have fewer brands is to decrease control issues. It is harder to manage so many brands, especially when each one has its own particularities. As Deighton pointed, Unilever’s brand portfolio had grown in a relatively laissez-faire manner. In other words, the company’s brands were created without large interference.

b. People in the industry felt that the taste preference was not better than current brands and that the claims were inflated

TI is aware that its customers depend on the company to assist them innovate and get to market first. The company, therefore, drive toward

the fall of other long term historical brand such as Meccano (V&A 2010) and the rise of alternative substitute

Interpretation of Consumer and market data provides vital information concerning the likelihood and weak point of the company product. Therefore, while reviewing the data Dana should focus on the key factors

Issues: our main issue is competition and this is why we should increase our marketing strategies to keep our brand image and to drive away

Down scale vertical brand extension is extending a brand with lower quality and price (Kim and Lavack, 1996). There are a lot of discussions between the researchers about down scale vertical brand extension. Great risk is involved in introduction of down scale extension, because it has sometimes a negative impact on a consumer’s mind, when a company comes with lower quality while using the same brand name. This can damage the core brand or parent