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Administrative Role in Modern Athletics Essay

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Administrative Role in Modern Athletics The popularity of sports and the increasing number of individuals participating has grown steadily over the past four decades. In high school sports alone, there has been over a 50% increase in total participants between male and female athletes combined from 1971 to 2009 (Masteralexis, 2012). With this type of hyper growth and popularity, organized athletics presents challenges in the ability manage, administer, and develop proper personal to create successful sport programs. Participating in organized athletics can and should be a positive experience but is very dependent on those individuals that are leading. Depending on the size of the organization, the leader may be the athletic director, …show more content…

Communication To be an effective athletic director, the ability and art of communicating is essential (Jensen, 2003). Communication can be broken down into oral, written, and how an individual comes across with their body language. There has been extensive research on communication and how much of it is verbal and non-verbal. Experts agree that the non-verbal (body language, voice tones) portion of communication falls in a range of 70% to 80% and the remaining is voice or articulation of words. Mastering each is very important as being the leader of a high profile department within a school, the athletic director must be able to communicate to administration, teachers, coaches, students and parents effectively (Phelps, 2011). The athletic director is the spokesperson and the voice of department. Therefore, he or she must be able to communicate the vision of the department and be able to present solutions to challenges that may arise throughout the year.
Communicating Through the Written Word Athletic directors today have very busy schedules with managing the department and people within the organization. Much of the communication will be done through emails, memos, and letters. A well written letter can be just as effective as speaking in person but needs to have the appropriate

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