Advertising Cigarettes and Chewing Tobacco Essay examples

Tobacco ads have stood out to me from a young age, I was used to seeing cigarette ads in every magazine and street corner. When I was 11 I joined a tobacco advocacy group, I wanted to inform young people my age about the dangers of tobacco but mostly I joined because they paid me. I found these two ads and I remembered sitting in an empty classroom analyzing tobacco ads and discussing how they appeal to us. I found two ads, both from the most recent issue of a popular celebrity gossip magazine. The first major difference one notices is that of the ads is catered to a completely different audience. Blu E-cigarettes cater to the new age of tobacco consumers. While Newport menthol cigarettes are tried and tested, a classic. The major differences in this ad make it difficult to pick which one is most effective at getting more buyers of their product. Newport’s ad is

In Jib Fowles article, “Advertising’s Fifteen Basic Appeals”, he shows us fifteen ways commercials try to appeal to people around our country. The need for sex, need for affiliation, the need to nurture, need to aggress, need to achieve, need to dominate, need for prominence, need for attention, need for autonomy, need to escape, need for aesthetic sensations, need to satisfy curiosity, and physiological needs. These needs are all how companies appeal to our needs to interest us into buying their product. These appeals can be seen in almost every

Approximately twenty percent of adults in the United States smoke cigarettes, it is this habit which is the number one cause of death that is easily preventable. Anti-smoking advertisements are seen throughout our society, usually showing the harmful effects of tobacco through graphic pictures or other shocking images. The advertisement I chose is a black and white image, showing a young man smoking a cigarette, with the smoke from it forming a gun pointed at his head. Off to the side appear the words, “Kill a cigarette, save a life. Yours.” The advertisement makes use of the three rhetorical appeals of logos, ethos, and pathos through its image and implied meanings. Through this, the image is able to convey a strong sense of danger and bring awareness to the deadliness of smoking.

Psychology is defined as the study of the human mind and mental status in order to predict and also explain aspects of human behaviour. In regards to the behaviour concerning addiction, tobacco use is considered the most highly used (and abused) legal substance nationwide. It also has the highest leading risk factors causing considerable rates in morbidity and mortality and several types of cancer, respiratory disease and heart disease; relating to why promoting behavioural change (through aspects of psychology) is considered so imperative in today 's healthcare environment. In addition, the health promotion source that this essay will be examining is the National Tobacco Campaign, aimed at altering smoking behaviours, plus the associated advertisement strategies used, and lastly the psychological theories associated.

Another woman brings up to a little girl how smoking can increase your risk of aging. This advertisement shows logos into play. Logos is shown when it is stating the reasoning on why children should not start smoking. Pathos is also shown when the adults state the reason why one should not pick up a cigarette. The different kind of effects creates a sense of fear and avoidance of the product.

Advertisements are all over the place. Whether they are on the Internet, billboards, or in a magazine, there is no way of escaping them. They all have their target audience who the specifically created the ad for. In this ad, it targets mainly non-smokers and even smokers. The advertisement we are looking at is a woman’s mouth. Her mouth is slightly open and the inside is swallowed by a black hole. Her bright red lipstick grabs your attention. What disgusts you is her teeth. Her teeth have been replaced with vulgar. Cigarette buds. The advertisement utilizes the three rhetorical appeals of logos, ethos, and pathos through its image and implied meanings. Through this, the image is able to convey a vividsense of disgust and promote awareness.

Smoking continues to be an increasing problem in both the United States and around the world. Advertisements of many types continue to aid in lowering the use of cigarettes by teenagers. In this advertisement, published by the Food and Drug Administration (FDA), many rhetorical devices are used to help appeal to the audience’s senses, understanding, and perception on smoking cigarettes. Using a young woman in the advertisement shifts the focus towards teenagers that smoke cigarettes, have thought about smoking, or have been around others that do smoke. With the incorporation of the FDA’s “The Real Cost” campaign logo, facts about the outcome of smoking, and the photograph of the young girl's face, this advertisement serves the purpose of grabbing the attention of teenagers that use cigarettes and warns them of the negative outcomes of smoking by using certain appeals: ethos, pathos, and logos.

As a visual media component, the main goal for any advertisement is to make it memorable or make the product in the advertisement memorable. In some cases the ad is either straight forward or makes you think. Usually, the small catchy jingles or an ad that has humor are the ones that people most remember. However, some ads have a sarcastic tone and a deeper meaning than what is being portrayed by pictures. The pictures can only explain so much, but it is left up to the interpreter or the reader to really grasp the information that is being presented. In a Newport Cigarette ad that was published has a deeper and darker meaning than one would think.

The crowd is cheering and your state’s baseball team is one point ahead of the opposing team. If the other team doesn’t get at least one player home, you win the World Series. You see your favorite pitcher spit out a green-ish brown blob of something unrecognizable from where you are sitting, but you disregard it and continue watching as he winds up for the potentially winning pitch. What you don’t know is that is by the time the next baseball season rolls around, your favorite player won’t be there in person to celebrate his team’s first win of the season. The esophageal cancer that he obtained from chewing that “green-ish brown blob,” known as chewing tobacco, will be at high risk for spreading throughout his body if he does not treat it, and he can no longer play due to chemotherapy sessions that drain all of his energy. All over the country, athletes just like that pitcher face the same consequences due to their constant chewing of tobacco during sporting events and on the field.

Did you know that almost every one person out of seven smokes cigarettes on Earth? It is one of the top cause of death, yet, five million people die each year. Anti- smoking advertisements usually comes up very often, when you are watching TV, on social media, even on top of the cigarette packs. The advertisement that I choosed to do my rhetorical analysis is black and white picture, showing young woman smoking a cigarette and the smoke is forming like rope around the lady’s neck where it is about to choke the lady. The advertisement is using the two rhetorical claim of logos and pathos through this picture. Through this advertisement, the image shows us how deadly it is to smoke cigarettes.

The effects of cigarette smoking can be horrifying. Smoking is dangerous not only to those who smoke, but to non-smokers and unborn children as well. Cigarette smoking is also physically and socially harming.

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler, Armstrong, Saunders, Wong page 5)

The author Rachel Kranz in “Straight Talk About Smoking,’ states, “Smoking more means that Lynette has less to spend on pizza and after-school snacks, because she’s got to make sure she can afford three or four packs of cigarettes each week.” (Kranz). Peer pressure to smoke can also be a way of teenagers proving that they are mature. Maturity is something that all teenagers have been told to obtain; especially by adults. The legal smoking age in most states is twenty-one, and most adults do smoke. Teenagers think that they can feel more grown up when they smoke and fit in society. Kaz Vorpal in the book of “Teen Smoking,’” states, “Adults do certain things, and therefore children who do those things feel they are more like grownups.” (Vorpal 66). Movies also contributes to teen smoking by portraying smoking as a cool, pleasurable, and harmless thing. All these factors give the teen a pressure to start smoking and never realize that the Nicotine that is found in the cigarette is addictive and causes major health problems like cancer.

     The younger people start smoking, the more likely they are to become very addicted to the drug nicotine. Many tobacco companies have been accused and been found to target some of their ads toward the underage smoker. Research has found that out of all of the people who smoke, 80% started before the age of 21. “Smoking in the teenage population starts usually around grade 6 and almost 75% of teenagers who smoke now started around grade 9, according to a study done in 1986 (Kim and Saltzberg 2). Young people who smoke are all around in worst shape than that of the nonsmoking teens. Their resting heart rates are two to three times faster than those of nonsmokers.

Cigarette smoking is something people all over the world have been doing for about 2000 years. Back in 2003, the first electronic cigarette was successfully created by a gentleman named Hon Lik. Lik was a 52 year old pharmacist at the time, whom of which was also a smoker. The inspiration behind making the electronic cigarette came after Lik’s father passed away from lung cancer due to him also being a heavy smoker. “A Historical Timeline of Electronic Cigarettes.” cassia.org. Consumer Advocates for Smoke Free Alternatives Association, 15 June 2017. The idea behind creating this device was to give smokers a way to still ingest nicotine, the most addictive chemical in tobacco cigarettes, without the countless negative health effects that