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Agrana Case Analysis Essay

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Case Study: Strategic Analysis of Agrana

Agrana was founded in 1988 as Investment Company for 2 and 3 starch and sugar factories respectively. It has continually grown to a worldwide organization in at least 26 countries and with approximately 55 manufacturing plants. It deals with three kinds of commodities which are interrelated: fruit, sugar and starch. It main work is to disburse fruit concentrates and preparations to companies producing soft drinks, dairy and baked products. This means even without the knowledge of this company you would be curious enough to enjoy the services it offers. Being an origin of a small country Austria this industry has received many challenges in trying to reinstate itself in the entire Europe and then …show more content…

It has been shown to have strategic planning and management of all its plants operations and distribution chains. It has been shown to employee about 8000 people whom it accredits to its development and continued support. It has also had intangible resources due to its frequent inventions and continued reputation that has enabled expanding from not only dealing with sugar and starch but also the refining of agricultural products and biofuel analysis. Agrana is also keen on environmental sustainability and has emphasizes on reduced pollution. Its main raw materials which are sugar, fruits and starch agricultural providing foods such as cereals and potatoes that are locally available and environment sustainable thus can be very easily reached. Further the company has introduced importing of these raw materials in other countries to increase their productivity. It has also utilized dissipate from the processing of sugar and fruits to manufacture isoglucose and alcohol. To ensure it has sustainable resources this industry has maximized the use of the products which are locally available thus making it not only a local but a global supplier.

The CEE which was more powerful in its policy formation initially had not allowed Agrana to expand its market to member countries not until in 1989 which helped the company to expand

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