Airborne's Rivalry

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Rivalry among competitors has also had a violent role in the industry of mailing services. The competitors try to cut the prices in order to maintain their competitive advantages and securing market shares. Furthermore, big giants like Federal Express and United Parcel Service (UPS) have progressed in the market with the efforts of cutting their costs and maintaining their position in the market by giving values to their customers. Innovations have also given the competition in the industry a significant boost. However, Airborne has established its position in the market by offering lowest price for the morning, afternoon, overnight, and next day delivery. The low cost strategy of the company has made it possible for Airborne to compete with
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