Alcohol Advertising On Alcohol

So how can we prevent people from falling into these traps? One of the most important things that has to be done is to help prevent drug and alcohol abuse in young people. Anti - underage drinking advertisements should be just as common as anti – smoking and anti-drug advertisements. This could help young people to avoid one of the most common causes of homelessness.

Underage drinking is very common in the United States. Alcohol is the most commonly used and abused drug in the United States, even more so than illicit drugs (Marijuana, Cocaine, etc…) and tobacco. “In 2012 the National Survey on Drug Use and Health reported that 24% of youth aged 12 to 20 years drink alcohol and 15% reported binge drinking. In 2013, the Monitoring the Future Survey reported that 28% of 8th graders and 68%

The goal of this report is to inform the reader of the recent events that

Two groups, one group for academic setting and one for the relaxed setting of 10 university students will be used in this 2 by 2 design. The students will be offered a credit within one of their third year marketing courses, while ensuring they are legal drinking age to participate within this study. There will be two sets of this type of study, one for a negative drinking and driving advertisement and another for a positive drinking and driving advertisement (see appendices 1 and 2). The four different groups will be taken to the setting, where a negative or positive advertisement will be shown. Then, the students will be asked to causally consume 1 to 2 alcoholic beverages with the advertisements still in sight within the setting. The students will then be asked a few questions regarding if they decide to drink and proceed to drive home or find a safer alternative to make it home.

The question, "Is alcohol advertising the cause of underage drinking?" seems to flow through the minds of many American families. The answer to the question largely depends upon the families view on drinking in general. Some homes encourage drinking every once in a while, for social purposes; while others condemn it all together. The topic is very controversial with several factors weighing in such as religion, family background, and health. Despite the differing views, statistics have shown that underage drinking has reached a new height this past year. What is the cause of this rise in adolescent

Despite the current legal drinking age being 21, underage drinkers have a virtually unlimited supply to alcohol because parents, siblings, and friends that are of age can easily supply them with booze; 26 percent of underage drinkers receive alcohol from parents or family members. In fact, 40 percent of young adults receive alcoholic beverages from friends and family (2008, Edgar Snyder). “When asked how easy it would be to get alcohol, most 8th, 10th, and 12th graders said ‘fairly easy’ or ‘very easy’” (2008, Edgar Snyder).

A study on teen drinking by the Joseph Raintree Foundation described underage drinking as, “a social activity usually undertaken by small groups of close friends, well away from the oversight of parents or other significant adults.” This kind of unsupervised drinking takes place because Americans place such a heavy emphasis on young people not drinking, catalyzed by zero-tolerance policies schools place on alcohol and a high MLDA. American youth are frequently told that with age, comes more freedom of choice and more responsibility, yet having a MLDA of 21 betrays that notion, almost encouraging young adults to reach for the so-called

Children tend to absorb the contents with a sense of judgment. This is because their curiosity sometimes leads to terrible consequences, in this case, the addiction to alcohol. “A national study … concluded that greater exposure to alcohol advertising contributes to an increase in drinking among underage youth. Specifically, for each additional ad a young person saw … he or she drank 1% more. For each additional dollar per capita spent on alcohol advertising in a local market … young people drank 3% more” (Alcohol Advertising and Youth). Therefore, the commercials do have a great impact to the number of drinking adolescents, since the number of underage alcohol consumption rises as advertisement rates rise. If such commercials continue to display on the media without any types of appropriate-content filters, the number of teenage alcoholics will continue to rise as years pass by. As a result, we must greatly reduce the number of commercials referring to alcohol products, to minimize the possibility to create future drinkers under the legal age.

Regarding this time period as well, teenagers of the 21st century rely on social media and advertisements in their decision making (Hopkins n.pag.). When a troubled teen has personal problems, they seek shelter on drugs and alcohol to get themselves distracted until they ponder about situations that they have seen on advertisements to help them forget or efface their problems (Hopkins n.pag.). As statistics show, those who are around the ages of twelve to twenty are more exposed to alcohol advertising than adults over the age of 35 (Hopkins n.pag.). Seventy percent of what industries advertise is more likely to be seen by teenagers instead of adults who are actually in the legal age to drink (Hopkins n.pag.). Multiple advertisements forget to emphasize the dangers of drinking in their articles or magazines.

Every year thousands of teens tarnish their permanent records getting caught drinking. For some teens, they put themselves into those risky situations, while for others, they want the drunk feeling. Underage drinking is a national issue, but as you look around the world, different countries have different opinions on youth and drinking. To help fix the drinking pandemic, the US should increase alcohol education and reduce the drinking age.

Trying to fit in is not the only problem that causes underage alcohol consumption; advertising aimed at underage drinkers also contributes to the predicament.

The focus of alcohol needs to be on educating the youth about responsible drinking instead of on restriction. American teenagers, unlike European teens do not have the opportunity to be taught how to drink gradually, carefully, and in moderation. “Though the per capita consumption of alcohol in countries like France, Spain, and Portugal is greater than in the U.S., the rate of alcoholism and alcohol abuse is lower” (“Cross Fire”). Due to legal restriction in this country, young people in America postpone drinking until they can no longer benefit from their parents’ supervision and guidance (Don). “Irrefutable evidence supports the fact that the early introduction of drinking is the safest way to reduce juvenile alcohol abuse” (Ford). Young adults need an opportunity to learn sensible and moderate drinking in controlled and safe circumstances. Parents should be allowed to serve their children alcohol and young adults should be permitted to drink in controlled environments such as restaurants. Alcohol needs to be portrayed as a natural, normal

Even though the drinking age is 21 there is still a problem with underage drinkers. When teens get their hands on the alcohol they don’t understand the dangers of it. Therefore, they are careless and feel as if they are invisible and no one can stop them. Luckily, rates of adolescent alcohol use have fallen since the 1980s, but the

Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products and still claim that the effect is minimal. I pose a few questions that are; who are the targets of alcohol advertising? How does alcohol advertising affect the people targeted by alcohol companies? Finally what actions are being taken to

     Teenagers and young adults are constantly bombarded with alcohol. From the funny beer commercials with the beautiful women who drink and from