Every four years when the presidential election comes around, all we see on tv are political ad campaigns during commercials. Some ads show the candidate positively, while others show the candidate negatively. Then there are the ones that don't make any sense, like the one about Donald Trump’s tiny hands. Ted Cruz introduced a commercial called Always Has during his run at the Republican nomination for president. While the campaign “Always Has” by Cruz for president does a good job in that it points out all the good aspects Ted Cruz has achieved so far, uplifting music, color choice, and testaments, it doesn’t work in that it does not state any information on what Ted Cruz plans to continue to do as president. Anybody who knows Ted Cruz knows …show more content…
There are a various number of these throughout the campaign. Personal testaments about Ted Cruz during the ad. Let's viewers know how others view him and his actions. For example, in the ad campaign it says “ one candidate has spent his life defending our freedom.” This lets viewers know that others see him as a fighter and one who will stand up for what's right in America. Another example is “He understands what’s at stake for all of us in this election.” This lets viewers know that Cruz understands the importance of this presidency and what the outcomes may be. Lastly, “As president we can trust ted cruz to protect our rights and defend the constitution…. He always has.” This lets viewers know that Ted Cruz can be trusted as president because he always had defended not only our rights but our constitution as …show more content…
Where the ad falls short is their ability to include things that Ted Cruz would continue to do as president and how he would best suite us for the next presidential
His goals of holding office is he wants to embrace a big positive job growth and opportunity agenda, repeal Obama care, secure the border, stop the president's unconstitutional amnesty, hold government accountable, rein in judicial activism, ted wants to stop culture of corruption, pass fundamental tax reform making our tax code simpler, fatter, fairer,audit federal reserve, repeal common care and deal seriously with the threats off isls and nuclear Iran.
The ideal president is a strong, influential person with good values. With the help of propaganda, more specifically with the glittering generalities, endorsements, and plain folks methods, you will fit this image. Today, with many technological advancements people are more easily informed about elections. The more positive and real a candidate is, the more people will vote for them. With one million dollars, three different advertisements will be created that will captivate voters and help you win the race to the presidency.
The argument that Reagan should serve his second term as president is effective because logos, ethos, and pathos, are each used efficiently in the commercial. Logos, ethos, and pathos helped in explaining Reagan's successes in first presidency which were reflected throughout the commercial. The argument caused the audience to wipe out the consideration of voting for another president because of all the positive outcomes in his first presidency. This commercial is famous and was seen by countless amounts of Americans, but it was not the deciding factor for the election. The reputation Reagan had from his first presidency and attacking his opponent, Walter Mondale, for being a "free-spending Democrat" gave Reagan the advantage in the election. Reagan ended up winning with 49 states, 58.8% of the popular vote, and 525 electoral votes (Tuesday Team,
On the issues, Ted Cruz holds many unique positions, often stirring controversy amongst Democrats and fellow Republicans alike. Ted Cruz identifies strongly with the Tea Party Movement, leaning to the far right on many social, domestic and international issues. He particularly emphasizes his bold stances on issues like fighting ISIS, reducing taxes, and lifting regulations on business. However, one area that Cruz is especially passionate about is the many social issues that are debated by American citizens. On gay marriage, Cruz has maintained that he as a believer in traditional marriage between a man and a woman. He sponsored and passed a bill in the United States Senate to leave the decision of marriage to individual state legislatures.
The Top 5 Reasons Why He is the Best Candidate to take on the Democrats.
Find a Way (Romney for President, Inc., 2012) was perhaps the best ad of the campaign. It addressed the major concerns that effected Americans at time, national debt, unemployment, presidential challenges with the House and Congress and at the same time showed that Romney was successful addressing similar issues at the state level. Unfortunately, that was probably the only Republican campaign ad that Americans would relay to; however, a curtail mistake later on was a major contribution to Romney’s lost and a great pro for the Obama
When attempting to present a certain perspective to an audience, the speaker must not merely string a list of monotonous and meaningless words together and call it a speech. Rhetoric, also known as persuasive elocution, has the power to captivate an audience and is essential to any effective oration. In his 2008 Republican Convention speech, actor Fred Thompson lends his support to John McCain’s presidential campaign in order to convince American voters to do the same. Appealing to his audience’s patriotism and sense of responsibility while also discrediting the possibility of a successful Democratic nominee, Thompson delivers a memorable presentation laced with passion, light-hearted humor, and, most especially, hope for a better future lead
recent official pledge for the 2016 presidential election was in Iowa, in which Cruz won for the
Ted Cruz is a junior Republican Senator form the state of Texas, since 2013; taking office on January 3rd, 2013. Before he would become senator he would be working for a private law firm representing corporate clients (Eckholm, 2012). He would go on to run for Senator in the state of Texas and win, which the “Washington Post” would call his win the biggest upset of the 2012 elections. Coming form a very republican state such a Texas means that his stance on issue would be very involved with that of the Republican Party. Pro-life, traditional marriages between one man and one woman, and a very heavy supporter of gun rights, he votes strictly along party lines. Also, he would not be afraid to flex his muscles out on the floor, and would
In this day and age, political advertisements are stretched to the limits of toleration. Many of them focus more on the shortcomings of their opponents rather than the ideas and plans they have for the country. Often, the ads are nothing more than superficial smears aiming to tarnish the image of the target nominee. If the ads where kept cleaner and were more focused on important
CNN moderator Anderson Cooper followed up, asking Cruz if he would support Trump if he would become the eventual GOP nominee. “Donald is not going to be the GOP nominee. We're going to beat him,” Cruz responded. “I think nominating Donald Trump would be an absolute trainwreck. I think it would hand the general election to Hillary Clinton. I don't want to see the White House given over to Hillary Clinton.”
Romney’s ad talks about how his leadership will be once he becomes a president of the United States. The ad starts with the questions to persuade an audience, “What will be different about Romney Presidency?”. Romney intends to show enthusiasm toward the decided Republican voters and to sway the decisions of those that are undecided.
Presidential campaigns often thrive on fallacies. Trump is a perfect example of this, but is not the only one. Hillary Clinton, Martin O’Malley, Ben Carson, etc. Marco Rubio’s campaign, in particular, relies on a overly sentimental appeals as well as combination of fallacies resulting in a scare tactic.
It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political
During the 2004 election, President Bush’s campaign ads showed him to be a leader and a strong president in a time when leadership was needed. Kerry’s ad showed him to be a people person, and a person who connects with the citizen of this country.