Amazon's Ventures Into Publishing

In the article, “Amazon.com is a 21st century Deal with the Devil” the author Amy Koss makes her piece an argumentative writing. She tries to persuade the reader that the company, Amazon, is cruel and untrustworthy. The author states,”They’re offering deals and deeper discounts, closing branches, consolidating staff, trying to fend off the inevitable. According to the feds, there have been 60,000 retail jobs in just the last two months.” I disagree with the author’s statement and believe that Amazon is just doing what they have to do, so they can make money and build a stronger business. It isn’t exactly Amazon’s fault that other businesses are closing making people loses their jobs. The other businesses must have their prices very high, making

Amazon.com, Inc., on May 28, 1996, started offering a range of products and services through on-line webpages. This new company began to offer products including merchandise and content that was purchased for resale from multiple vendors and sellers ranging from lots of third-party ways. The Amazon.com business has three different segments within its operating environment: Amazon Web Services, North America, and International make up the operating areas. The North American area for Amazon has segments that focus on the sales from retailers of consumer items or product from sellers through its website Amazon.com.

Amazon.com is a customer centric company. They put more effort in improving their system to make the experience of customer more comfortable so that he keeps on returning to the website. Jeffery Bezos who is the founder of the Amazon.com started this company after seeing the use of internet increasing rapidly.

At one time, it is true, e-book publishing barley made its niche. This was particularly so in Europe. But Amazon Kindle and similar tools have made it more acceptable and popular and studies such s those by PWC (nd) predict incremental but sure growth of the digital book publishing future.

Like Amazon, Barnes & Noble, has recently launched its own version of a Kindle, called the “Nook.” It is still too early to determine if they will be able to “catch up” with Amazon, and other offerings in the marketplace like IPAD, and the Sony Reader.

While Goodreads isn't a site that immediately comes to mind when you think of "book sales", it can play an influential role in promoting your book. This site has experienced an incredible amount of growth over the past few years and has become an established platform for book lovers and authors around the world.

Kindle self publishing has provided e-book authors fresh chances to make cash. Amazon's ebook reader device is considered the most favored one, meaning that the Kindle ebook publishing choice is very worthwhile.

Kindle has been one of the most successful product by Amazon. The name Kindle came from the meaning of “light a fire”.The branding consultants Michael Cronan and Karin Hibma who suggested the name felt this was an apt metaphor for reading and intellectual excitement. The Amazon Kindle is a tablet that allows users to shop for, download, browse, and read eBooks, Magazine, newspapers and other digital media via wireless networking. Sales of Kindle and eBooks comprise about 10% of Amazon’s total sales in the year 2012. Kindle and the Ebook has became Amazon’s major drive for growth. There is no doubt that when the first Kindle was introduced to the market on September 19, 2007, it was the only of its kind. The product was priced at US$399,

Amazon established in 1994 by Jeffery P. Bezos is involved in the activities to provide online shopping services to consumers. The company operates from North America, International and Amazon Web Services. The company offers diversified products and services to customers that enable it to compete in the market. The case study focused on the key themes related to creating value and the competitive edge. For example, the key concept is that economies of scale through experience and learning curve enable the firm to achieve a competitive edge by implementing the functional level strategies. Functional level strategies refer to the techniques pointed at enhancing the adequacy of an organization's operation also, its capacity to achieve prevalent effectiveness, quality, development, and client responsiveness (Kotha & Orne, 1989; Browning, Chiappori, 2013). Economies of scale are linked to the experience and learning curve. Learning impacts are saving of costs that originate from learning by doing. Labor, for instance, learns by redundancy how to best do an errand (Argote & Epple, 1990). The experience curve alludes to the methodical bringing down of the cost structure, and subsequent unit cost diminishments that have been seen to happen over the life of an item (Nemet, 2006). Economies of scale are associated with the diversification of products and services, R&D, technology and marketing (Hill & Jones, 2015).

Amazon is an online retailer focused on selection, price and convenience. Incorporated in May 1996, Amazon.com offers programs that allow sellers to sell products on the website and have the fulfillment performed by the seller. In addition to the online marketplace, Amazon also manufactures and sells Kindle devices. Through the different programs offered by Amazon, the company has the edge over their competitors. They are able to secure the lowest price, fastest shipping and offer incentives to the customer, such as Amazon Prime (Amazon, 2014).

.Amazon’s huge success has not gone without notice by the public or media attention, and has certainly not been missed by the CEO Jeff Bezos. At the BuisinesssInsider event in New York earlier this month he was quoted saying “The book industry is in better shape than it ever has been and it’s due to [ebooks],” (Roberts). This outlook is understandable when you are one of the main beneficiaries of the profits. He is obviously not referring to the bookstores or the libraries of the country. The CEO is now the thirteenth wealthiest men in in America. Bezos firmly believes that thirty dollars is too much to pay for an eBook he believes that the lower the price is set the more readers will buy the book, leading to a bigger profit for everyone involved. This outlook has not been shared by others in the writing and publishing community, this business model may work for some authors and dramatically injure the profits of others. There are now rumors that Amazon wishes to become a publisher of print books as well, however, this brings people to wonder why one of the major forerunners in the electronic book industry would want to digress to print. This strange strategy may be due to the fact that they have realized that print books are not going anywhere, there will always be readers who prefer the print version of a book and they are looking to pick up the slack of eBooks not catering to those buyers.

Amazon is a company that sells many open product categories online by allowing customers to take the time to search and shop through the product offerings. Many product categories that are offered on Amazon may include device accessories, kindle devices, beauty, books, electronics, health & personal care, etc. The foremost product category that can offer the greatest advantage compared with a retail store chain is most definitely the books category. Reason to this is that the company has expanded the customer’s online shopping experience by offering such a wide range of physical and electronic books, depending on the preference of the customers. They are able to search for the top-rated selling

Amazon.com, Inc. (Amazon.com), incorporated on May 28, 1996, is an American electronic commerce company with headquarters in Seattle, Washington and is the largest Internet-based retailer in the United States (Ungar, 2014). Amazon.com started as an online bookstore, but soon diversified, selling DVDs, Blu-rays, CDs, video downloads/ streaming, MP3 downloads/streaming, software, video games, electronics, apparel, furniture, food, toys and jewelry (Ungar, 2014). The company also produces consumer electronics—notably, Amazon Kindle e-book readers, Fire tablets, Fire TV and Fire Phone — and is a major provider of cloud computing services (Ungar, 2014).

Jeff Bezos looked out the open doorway of his office and stared at the “problem of the day,” which his assistant Sarah had posted on the whiteboard in the hallway. It was Friday, September 13, 2002, and the whiteboard read: ”You have 10 bottles with 100 pills each in them. In nine of the bottles, each pill weighs 10 mg. In one bottle, each pill weighs 9 mg. These pills are poisonous. You have a digital scale that reads out in mg. Can you determine which bottle contains the poison with only one weight measurement?” Bezos—founder, chairman, and CEO of Amazon.com—normally enjoyed trying to solve these brainteasers. But today his mind

Although I personally love the smell of a new book, I agree that there must be a better way to publish these books. Perhaps electronic text is that way. Rogers certainly believes so. “The Internet presents all the elements needed for a true reinvention and renaissance of book publishing” (Rogers). If books were distributed on the web, paper would not be wasted, and publishers would not be taking a risk because the copies not sold would never have actually been printed – they simply would never have been downloaded. I believe that the future of e-books is an exciting area to explore.