American Red Cross To believe in The American Red Cross, takes more than will, it takes history and facts: The American Red Cross Blood Donor Service began during WWII, where 13.3 million pints of blood plasma was collected for use by the armed forces. The first nationwide civilian blood program was introduced by the Red Cross after the war (The American Red Cross, 2012): Today, the American Red Cross Biomedical Service is the largest single supplier of blood and blood products in the United States, collecting and processing more than 40 percent of the blood supply and distributing it to some 3,000 hospitals and transfusion centers nationwide (The American Red Cross, 2012). Each year, the Red Cross collects 6.5 million units of …show more content…
The American Red Cross uses logos in their ad, by giving the viewer an understanding of the message they are trying to portray; that an hour and fifteen minutes of their time and one pint of blood may save three lives. The Red Cross is appealing to their viewer by asking the question "What if this year, someone gave the gift of life?" It makes the audience reflect on the idea that this year they could actually be giving a family time to make memories, walk on the park, celebrate anniversaries, time to live: Life to return the favor next year. They ponder at the fact that if they are one of those ten percent of people that donated, they are part of that same one percent of those people that contributed on the extended life time of one of those
34.2 million People that lived. What if this year a gift meant more than just giving something? Then following this, I would like to touch upon the ethos: Ethos, the fact of using credibility, reputation, experiences and values to support an idea of what an author is trying to portray (Johnson-Sheehan, 2010)). The American Red Cross uses ethos in their ads throughout a multiple array of ideas. An organization such the Red Cross uses
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In order to convince an audience through an ethical appeal, a writer would use ethos. Ethos places an emphasis on the credibility of the source. In The Jungle Upton Sinclair writes, “In the beginning he had been fresh and strong, and he had gotten a job the first day, but now he was second-hand, a damaged article…” (Sinclair 90). Jurgis, Sinclair’s character, goes from adoring capitalism to despising it. Since he proves to be open-minded, his feelings seem less biased. Once the reader observes the vicious cycle Jurgis endures, it becomes difficult to make an argument against him. In Fast Food Nation Schlosser states, “We are human beings, more than one person told me, but they treat us like animals” (Schlosser 169). Instead of just using a single source, Schlosser uses numerous. The fact that the author is collecting stories from several different people makes the account more believable.
This direct fact could grab the audience’s attention and make the think “ Wow, that is a lot of money, it’s fine we don’t help”. Then, by adding the next fact that you can help them by only paying .63 cents a day and the audience would think that they can easily help them by paying this amount everyday. Another example of the use of logos is cause and effect, “By calling today you will save a child’s life” as well as cost and benefit “The benefits of donating $19 a month are worth saving a child” . Cause and effect and cost and benefit make the message clear and practical to the audience. The audience understands what St. Jude’s needs, what they need to do to help, and the benefits of both. By using logos through these examples in the advertisement St. Jude’s is persuading the audiences by once again making them feel confident with the company and also by appealing to their common sense.
Ethos, the appeal to credibility. There are many examples of ethos in this ad; one of them would be the use of doctors in the advertisement. During the commercial, the audience sees the doctors conducting research,
Ethos is to convince someone of character or credibility of the persuader. It puts author
The American Red Cross has been around since 1881 and is now the nation’s leading emergency response organization. At the beginning, the organization only focused on disaster relief and helped benefit the United States Armed forces. In 1940, the blood program was created under the leadership of Dr. Charles Drew.
Numerous examples of Ethos can be identified throughout the writing. To begin with, Adam Grant is a writer for the
Ethos is a rhetorical appeal used to grab the attention of the audience’s morals or ethics.
Plasma is used to keep a healthy blood pressure, supplying proteins for blood clotting and immunity, and serves as the medium for the exchange of vital minerals. It is attained by separating the liquid part of the blood from the cells. Dr. Charles Drew set up a blood plasma system in 1938; he set up a blood bank at Columbia Medical Center by 1939. Drew then discovered that plasma could replace whole blood; this discovery played a huge role during the war in places with severe atrocities. Blood was in high demand in 1940 as war raged across Europe. The International Transfusion Association chose Dr. Drew to organize the Blood for Britain project. This project collected, processed, and transported 14,500 units of plasma within five months. The research of Dr. Drew transformed plasma transfusion so plasma could be given on the battlefield immediately. Dr. Drew was appointed Director of the first American Red Cross Blood Bank in February 1941. This plasma collection and preservation program is a model for today’s blood donation organizations. When the program ended in September 1945, the American Red Cross had gathered over 13 million units of blood and transformed most of it into plasma. By the end of the war, 1.3 million plasma units were returned to the American Red Cross, which were given to civilian hospitals (World War
The U.S Department Veteran’s Affairs (VA) provides a wide range of benefits for our service members, veterans and their families. Some of these benefits include but are not limited to include compensation, disability, education, and home loans. Throughout this paper I will discuss these benefits and the eligibility required to receive them. Eligibility for most VA benefits is based on type of discharge received through the military which is normally all discharges under other than dishonorable conditions.
Throughout different time periods and civilizations come many different types of art that would never be comparable to those of another time or place. There are also the pieces that come from a completely different time and place, but yet they can still be compared to one another. The Torso of a God (Egyptian, New Kingdom, Dynasty 18, last decade of the reign of Amenhotep III, Granodiorite, 1359-1349 B.C.) and the Statue of Asklepios (Greek, Hellenistic period, Pentelic Marble, 2nd century B.C.) are two sculptures made hundreds of years apart, yet they both display many similarities and show how art is constantly changing whilst keeping the same core ideas.
American Red Cross is a non-profit organization that works for the betterment of human life by providing food, shelter and assistance to the victims of several disasters; hence, the implication of the section 501 (c) (3) has a significant impact on the services offered by American Red Cross as it selects the organizations that qualify for tax exemption.
It says “MONEY ISN’T EVERYTHING.” which is purposefully printed in larger font than the rest to establish the theme of the advertisement. These words directly relate to the underlying motif of the ad. The indirect message that it transmits is that “something more than money is needed and the image should tell you what it is.” The second main element is the box itself. We as humans are trained to see donation boxes as a means to collect financial donations. The creators thus play with this simple logic to emphasize on their argument. The image of blood in the box, and not money, contradicts this common conception and points the readers to the kind of help needed from them. An unnatural image of blood in a donation box sparks a conflict in the viewers’ brain and grabs their attention. People are able to tell right away that something is wrong with the picture. This very fact that something is different about the picture also tells the viewers that there is a concealed message. On the contrary, if the box were to be an ordinary donation box with a few dollars and coins inside it, and the text in a more direct manner stated “WE ALSO NEED YOU TO DONATE BLOOD,” people would have turned away from the ad. (ADD SOMETHING HERE IF NEEDED)
Ethos appeals to ethics, and it’s a way of convincing someone about the credibility of the persuader. Whatever you read, whether it’s a news article, commercial, or a post on Instagram, you are evaluating the message for a sense of the character and the credibility of the sender. Our culture teaches us to be doubtful of these messages. Because of this, people strive to influence our opinions by building up their credibility.
Prior to the First World War, the Red Cross introduced its first aid, water safety, and public health nursing programs. With the outbreak of war, the organization experienced phenomenal growth. The number of local chapters jumped from 107 in 1914 to 3,864 in 1918 and membership grew from 17,000 to over 20 million adult and 11 million Junior Red Cross members. The public contributed $400 million in funds and material to support Red Cross programs, including those for American and Allied forces and civilian refugees. The Red Cross staffed hospitals and ambulance companies and recruited 20,000 registered nurses to serve the military. After the war, the Red Cross focused on service to veterans and enhanced their programs in safety training, accident prevention, home care for the sick, and nutrition education. They also provided relief for victims of such major disasters as the Mississippi River floods in 1927 and severe drought and the Depression during the 1930s. The Second World