American Red Cross Essay

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American Red Cross To believe in The American Red Cross, takes more than will, it takes history and facts: The American Red Cross Blood Donor Service began during WWII, where 13.3 million pints of blood plasma was collected for use by the armed forces. The first nationwide civilian blood program was introduced by the Red Cross after the war (The American Red Cross, 2012): Today, the American Red Cross Biomedical Service is the largest single supplier of blood and blood products in the United States, collecting and processing more than 40 percent of the blood supply and distributing it to some 3,000 hospitals and transfusion centers nationwide (The American Red Cross, 2012). Each year, the Red Cross collects 6.5 million units of …show more content…

The American Red Cross uses logos in their ad, by giving the viewer an understanding of the message they are trying to portray; that an hour and fifteen minutes of their time and one pint of blood may save three lives. The Red Cross is appealing to their viewer by asking the question "What if this year, someone gave the gift of life?" It makes the audience reflect on the idea that this year they could actually be giving a family time to make memories, walk on the park, celebrate anniversaries, time to live: Life to return the favor next year. They ponder at the fact that if they are one of those ten percent of people that donated, they are part of that same one percent of those people that contributed on the extended life time of one of those
34.2 million People that lived. What if this year a gift meant more than just giving something? Then following this, I would like to touch upon the ethos: Ethos, the fact of using credibility, reputation, experiences and values to support an idea of what an author is trying to portray (Johnson-Sheehan, 2010)). The American Red Cross uses ethos in their ads throughout a multiple array of ideas. An organization such the Red Cross uses

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