An Introduction To Mobile Marketing Strategy

As human beings and citizens of the world, everyone values their privacy. It is a right that is often looked over and taken for granted by most. Since the beginning of time, there have been concerns about individuals’ rights to privacy and their personal information remaining confidential. Our founding fathers had concerns about this which is why, “…this right has developed into

There are three options to price the new Virgin Mobile line in the US. The first option involves setting prices at the same level as the competition. The benefit of this option is the ease of implementation, but the drawback is the lack of differentiation. Virgin Mobile will not be setting itself apart from other companies, by

3. Businesses these days are using new technology to track there customers. They are now using cellphones to track there customers. In the argument of privacy they don't have the right to track a customer unless they can get their permission to do so and also have a way to opt out. So if they change their mind they have a to get out. The only positive that can come out of them tracking you is that you can get dels based on what section or isle you are

Would you like to have someone snatch an item from your store?Tracking customers are becoming more and more popular for stores in the United States. Currently, retailers are using cameras and smartphones to learn about their customers’ shopping experience and tendencies. Critics may argue that spying on customers is creepy, but it prevents shoplifting and gets customers good deals and coupons.

A holiday season is the perfect time to ramp up your mobile marketing campaigns. It's a festive time full of food, fun and making memories, not to mention all that holiday shopping. But coming up with new and innovative ways to grab a holiday shoppers attention is a whole other ballgame. Therefore, you and your team are going to have to get creative and start thinking outside-of-the-box, if you want your campaigns to stand out from the crowd. You have to make your campaigns fun and exciting and something that makes your audience want to engage and participate with whatever it is you're doing. Here are seven ways you can use to ignite your mobile marketing campaigns this holiday season.

People generally value privacy because they are aware of how easy it is to be taken for granted. With the available technology, continuous tracking of our information is almost guaranteed anymore. However, under the Fourth and Fifth amendment rights, people have right to privacy and from undue intrusion into their private life (Solove, 2011). Typically, it is up to a judge to decided, if the case does go to court, what reasonable privacy is (Solove, 2011). It would then be up to the judge to determine the context in which the privacy was violated and to what degree, suffering is/will incur.

The minute a consumer clicks on a website, their information is record like a they left their finger print on a website. Marketers use this finger print information to advertise their products and services to other websites that the consumer visits. With the rise in technology advance and more social media interactions, it has become easier to obtain a person’s information. Whether you are an average joe, a stalker, or a computer hacker, the minute a consumer creates an account, he/she is valuable to have their information stolen. “Recent findings suggest that consumers' perceptions of factors surrounding the context of the interaction help explain what promotes or prevents engagement” (Mosteller & Poddar, 2017, para 2). Informing consumers about advertising their information for marketing reasons will assist them in decided whether to provide their information or not. Companies who use consumers information for marketing research, should offer data protection for their consumers. This allows less information to get hacked and more trust with

Privacy has become a very important issue, especially when

Often we sign many things without reading the fine print. For example, I usually sign the End User License Agreement (EULA) for many of the applications I install on my computer without reading every paragraph in the fine print. I am not sure why I don’t pay attention to every paragraph, but I just do it. Corporations and retailers, I believe, will use this “loop hole” to keep tracking consumer behavior. Enforcing a simple “notice & consent” system by setting a privacy standard, could help consumers from having every move they make to be tracked.

Many department stores utilize surveillance mechanisms to obtain information from their shoppers. Stephanie Clifford in collaboration with Quentin Hardy, writer for The New York Times, released an article titled Attention, Shoppers: Store Is Tracking Your Cell, which illustrates a real life example of the benefits of corporate surveillance. Nordstrom, began to develop a software which allowed for them track their customers while they are shopping; the reason behind such software was because, “Nordstrom wanted to learn more about its customers—how many came through the doors, how many were repeat visitors” (Clifford and Hardy). The reasoning behind Nordstrom is great, by developing a software that gathers “data about in-store shoppers’ behavior

The advancement of new technology has rapidly altered our traditional understanding of relationships and personal information. According to Pew Research Center “More than half of app users have uninstalled or decided to not install an app due to concerns about their personal information.” Research and statistics have shown that the concern for privacy being invaded is becoming a bigger issue. Because personal data is no longer considered “personal”, users are not able to fully comprehend the changes of a world where privacy is now public.

Target not too long ago has conquered the privacy of a young pregnant teen, causing emotional stress to her parents, because they were unaware of her pregnancy. She started searching for baby-items online and Target assumed she was pregnant. So, they sent offers to her mailbox and her parents’ found out and eventually realized what their daughter has been up to. Target has unapologetically invaded the privacy of this young teen. It’s starting to become very common nowadays. We give Target the right to charge our cards, which contains confidential information about our credit histories, recent purchases, names, addresses, and phone-numbers. Target shouldn’t hold our personal information for public disclosure, because there’s a lack of consent, it’s unethical, illogical, invalid, and unprofessional.

The rise of brand culture has targeted and influenced the consumer’s thoughts and behavior while purchasing any kind of product in today’s market. There have been numerous studies that clarify how culture does influence the consumption of brands towards consumers. It’s evident that consumers who classify themselves as cultural are likely to be ‘ brand loyal’. By saying this the iPhone plays a strategic role in manipulating consumers into buying the brand. Consumers who love the company behind the iPhone ‘Apple’ have a strong bond with it as the phone itself offers Icloud, IOS, style, design and reliability that no other brand can provide them. That’s one significant reason why consumers purchase and stick to Apple’s products. Not only does it provide trust to its consumers but it also includes upgrading the phones to new versions over years. Once a customer sticks with Apple in general they tend to stay with them for a long time.

Faster, easier, and cheaper access to a plethora of information, products and people is a primary stimulus for the growing number of online consumers who use the Internet to fulfill information foraging, communication and commerce needs. Oddly enough, these conveniences appear to override users concerns of privacy invasion. As the mechanisms behind information technologies become increasingly transparent, users must trust the companies producing the products to protect them from privacy invasion and refrain from deceitful consumer information practices. Should consumers continue to put faith in companies who may be more concerned about

The iPhone 4s is Apple's touchscreen sleet smartphone that, similar to its previous smartphones, contains everything a 3.5 inch iPod, computing, mobile phone, organizer, and music accessories all on one small handheld mobile that has multi-touch screen capability and wide screen display.