1.1. Research Aim and Rationale
Research Aim/Problem statement is that the area of online shopping needs to be thoroughly investigated from the perspective of trust of online sellers and consumer trust in online shopping.
Rationale is that online shopping can be researched from many aspects one of which is consumer trust that is caused by multiple categories of trust. This research focuses on the most important category “the trust of online sellers” and its factors.
1.2. Research Questions
• What are the factors of trust of online sellers that influence the consumer trust in online shopping?
• How these factors of trust of online sellers can be improved for better consumer trust in online shopping?
1.3. Research Objectives
• To
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Introduction of Literature Review
The importance of trust in building and maintaining consumer relationships in the online medium is widely accepted in the literature. Since the adoption of ecommerce, trust in online shopping has been investigated from various dimensions. This literature review will cover some of those studies covering dimension of trust of online sellers.
2.2. Literature Review of previous studies
Literature review can be categorized according to the title of various researches:
2.2.1. Consumer Trust on online Sellers
From the perspective of trustworthiness of Internet merchants, an article adopted a multidisciplinary approach and developed an integrative model of consumer trust in Internet shopping through synthesizing the three diverse trust literatures. The results provided strong support for the research model and research hypotheses(Christy MK Cheung & Lee, 2006).
2.2.2. Consumer Trust on onlineVendors
A study investigated the relationship between customers’ trust in an online vendor and their decisions to exit of the vendor’s website along the general consumer decision process. Results suggested that customers’ trust in an online vendor has significant effects on their decisions to exit of the vendor’s website, and that important salient trust antecedents appear to vary in different stages of decision process (Chau, Hu, Lee, & Ng, 2006).
2.2.3. Consumer Trust on onlineMerchants
Astudy
Buying online used to be a bit of a gamble. There were so many ways hackers could access personal information, or even companies online could sell that information without the consumer knowing. Moreover, it used to be incredibly easy to make purchases with a stolen credit card. Luckily for all online shoppers, this is no longer the case. Third party companies like Verisign and Trust-e are now strong providers of security measures which ensure that online transactions can be verified and trusted, therefore allowing consumers to have greater trust in e-commerce and spend more online.
One methodology online organizations can receive is guaranteeing distributive reasonableness and procedural decency. Distributive and procedural reasonableness will what is gotten. Different viewpoints incorporate client interface quality, saw security and saw convenience. In disconnected from the net trade, up close and personal cooperation may specifically fulfill purchasers through supporting administrations. In e-trade, sales representatives connect by means of site interfaces. The difficulties confronting online venders are to reduce the vulnerability of fragmented or bended data (Ba and Pavlou, 2002) and in addition guarantee the security for delicate substance and exchanges. Consumer loyalty is sorted into two principle amasses: (an) an intellectual procedure of looking at what a client gets (rewards) against what they accomplish with an administration (expenses); and (b) an enthusiastic feeling withdrawing from an evaluative
Consumers also need to trust the firms they buy from. Online business is on the spotlight when it comes to trust. Many customers have been cheated while buying online. For instance a customer buys a given commodity, pays for it and the seller disappears. Business leaders intending to carry out e-commerce have a challenge in internet based business transactions. Consumers want to be confident that what they are buying will be delivered and they will not suffer from any misguidance or failure of delivery may it be now or in the future. Reliability is the key to online business.
For example, for retailers that are conducting more and more company operations online, "trust factors and security issues are part and parcel of ecommerce success. The critical
The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.
One of the most hotly debated topics today is that of the development of trust. One study explores the topic of trust as it relates to exchange partners in a researcher-user relationship (Moorman, Zaltman & Deshpande, 1992). Trust plays a role in marketing research to the extent that, without trust, research quality would be virtually non-existent (Moorman et al., 1992). Also, without trust, practitioners would not be willing to use research in a business environment. Trust is also the backbone that solidifies those relationships between researchers and users (Moorman et al., 1992). The trust theory also makes researchers more cognizant of the end-users needs and, therefore, more customer-centric and less concerned only about the technical aspects of research (Moorman et al., 1992). In addition, the key to effective research and the development of trust is for the researcher to be able to put his findings into a format that is understandable by the average manager.
One of the most hotly debated topics today is that of the development of trust. One study explores the topic of trust as it relates to exchange partners in a researcher-user relationship (Moorman, Zaltman & Deshpande, 1992). Trust plays a role in marketing research to the extent that, without trust, research quality would be virtually non-existent (Moorman et al., 1992). Also, without trust, practitioners would not be willing to use research in a business environment. Trust is also the backbone that solidifies those relationships between researchers and users (Moorman et al., 1992). The trust theory also makes researchers more cognizant of the end-users needs and, therefore, more customer centric and less concerned only
Apart from website design, perceptions of online trust play an important role in e-satisfaction. Trust is used in this essay because it includes both security and privacy. According to the finding of Koufaris and Hampton-Sosa (2004), although the number of the web users grows at a fast speed, only approximately 15% of those surfers buy online. Besides, an increasing
As technology has evolved it has transformed society for many people around the world. Within the last few years e-Commerce has become one of the ideal ways of shopping as individuals enjoy online shopping because of its easiness and convenience. The ease of buying products or services from the privacy of your own home anytime of the day. Buying options are reduced to a minimum with the ability to transfer funds online. Because of its accessibility, consumers can save time as well as money by searching for everything online. One of the advantages that ecommerce operations interact with it customers is providing effective customer service and convenience. It is an important factor causes of shopping intention. The location is
In recent years Online shopping has become a major trend in every market around the world. Consumers have increased the use of Online
In the last 2 decades, the online shopping infrastructure has emerged with the speedy growth of electronic commerce. E-businesses all over the world have become a widespread medium for buyer-seller transactions as a means that compliments and supplements the experiences of a physical store. Few of the key success factors are:
The research aim of this dissertation was to identify the web-based elements of initial online trust in recent qualitative and quantitative literature with the focus on ‘pure-play internet’ B2B e-commerce and to analyse in how far these affect the establishment of initial online trust. This aim is reached by achieving the research objectives.
The impacts of e-trade institutional instruments on trust and online buying have generally been discussed in the introductory online buy setting. This study expands this writing by investigating the part of e-business institutional elements in the online repurchase setting. In doing along these lines, it reacts to the rising call for comprehension the institutional connection under which consumer trust works in an e-trade environment. Notably, this study presents a key arbitrator, saw viability of e-business institutional components (PEEIM), to the connections in between trust, satisfaction, and repurchase aim. A study was conducted drawing on the hypothesis of authoritative trust, satisfaction, and online repurchase intention.
There are a lot of websites on internet whereby it offer a variety of product and services for consumer can find and buy through online such as shoe, apparel, sun glasses and more Moreover, the online also provides some of the services which is paying bill online, booking a transport ticket and more. In this research, we are looking the problem addressed in this research which is the view of online shopping by consumer.
INTERPRETATIONS:-Some of the respondents do not prefer online purchasing because of various factors in which one of the top most reason is risk in credit transaction, identity theft &cheap quality product