Online Shopping Problem Statement

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

There are two ways to shopping in our modern life : online shopping and traditional shopping . Online shopping allows people to directly purchase clothes , books , apparatus or any goods from an online store over the internet . It is a new technology that has been created along with the development of the Internet . The online shopping services have become common because of the ease of access to the internet and often each person possess a computer and buys something on the internet at least once through online shopping . It is a convenient way of shopping and allows for a vast variety of products to be at your hand but the number of scams and disadvantages in online is also increasing with it .

Despite the success of purchasing through online shopping stores, there are still some disadvantages that we as consumers should think and evaluate. Insecurity and lack of trust in online transactions are also major problems in online purchasing. We need to make sure that keeping your web usage private are all smart ways to address any privacy and security issues. Besides, we can’t try things on. For example, if we are buying a clothing item, we don’t have the ability to feel the material, try it on and see how it is made. This is because online stores are only showing product description and photos of the merchandise. Moreover, students are wasting their money on shopping. For example, students nowadays use their pocket money to shop or else they used their scholarship, PTPTN for shopping. As a result, they will broke until the end of the semester. Have you experienced of that? However, online shopping requires patience to wait for the item to arrive at your door step about 2 to 3 days or even longer depending on the location you have ordered it

Online shopping is a modern concept which has grown in popularity with the rapid global growth in e-commerce. Apparently, many customers are attracted to this new concept of shopping because of the various benefits and offers of the internet. Online shoppers can enjoy the opportunity to shop at any time whenever convenient using an electronic device without the pressure of going to the traditional brick-and-mortar stores. It also allows browsing through seemingly never-ending options for merchandise or products not available in local stores and can let customers evaluate the different online stores to make comparison between items and products, their brands and prices which is difficult and time-consuming

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

Online shopping is a new style of shopping. With the rapid development of economy and the internet technology, that made the pace of life increasingly fast, more and more people would like to choose shopping online rather than buying in physical stores. Young people, even the elderly, they have got used to shopping online.Online shopping has come up into every aspects of our life, and it becomes an unshakable hobby of many people. People enjoy the convenience way of shopping,stay at home can get the goods they love. In other words,online shopping has become a kind of trend, physical stores is slowly abandoned by people, Comparing with buying in a store, online shopping is more likely to be accepted by people, because the biggest features of online shopping are embodied in convenience, quicker and cheaper.

The way of shopping is changed with the advancement of the technology. According to a study ‘if any e-commerce company focuses on the demographic characteristics of the shopper, it is concluded that the higher the level of income, occupation and education of the head of the family then the perception towards online shopping is more favourable. If consumer is inclined towards technology, then his attitude towards online or non-store shopping is increased. Online shopping has widened the segmentation and target audience. Earlier the young educated men were the main users of online shopping but this perception is changing with time. For example, in United States of America the women user internet was very few but till 2001 the population of women were increased and it was around 52% of the online

Nowadays with the ever rapid development and increasing popularity of the information technology, shopping on the internet has been a fashion especially among the youngsters. But some people think brick and mortal stores are better than online stores. In my opinion, online shopping has more benefits in modern capitalist countries. Although traditional shopping can buy merchandise directly, online shopping is not only more convenient for people to buy it, but it is easier to compare goods than traditional shopping, and it also promotes economic development and promotes the development of other industries.

According to an article by Kuan-Pin Chiang and Ruby Roy Dholakia, study revealed that convenience influences people’s intention to online shop (Chiang and Dholakia p181). In addition, the study showed that the type of product influences people to shop online. It showed that search products such as books are more likely to be bought online rather than experience products like perfume because of search coats are reduced (Chiang and Dholakia p.182)

This chapter describes in detail the type of research method adopted, how the data was collected, purpose of data collection and how this data will be analyzed to derive conclusive results. In the end ethical issues have been discussed. The study aimed to understand the online purchase behavior of consumers in India. The factors leading to an increase in online shopping, current trends in the online retail market and to identify the demographic factors which influence the online purchase. The literature review highlighted and identified important factors which influence behavior and attitude of online consumers. These factors were considered and implemented while designing the questionnaire.

These generations of hi-tech customers are more demanding and more tech savvy. They have better access to information and technology. They are accessing the information from various devices including smart phones, tablets, and other medium of social media and retail kiosk. There are fair chances of buying habits of customers influenced by friend’s recommendations, promotions offers n mail or text messages or searching through internet. The freedom of buying the product at owns ease and comfort is enticing them as they can do it in any hour of the day whether day or night. They might prefer to see and touch the product at store but prefer to buy it online.

With businesses seeking to seize the momentum of social media and social networking, technology-enabled social commerce has emerged to combine the power of online social networking with shopping. This study examines an emerging area in E-commerce, i.e., social commerce. Extending the online consumer behavior typology, this study categorizes online consumer behaviors into three types: transactional, informational, and social. While traditional E-commerce supports the transactional and informational aspects of online shopping, social commerce fulfils the social aspects of shopping, and potentially enhances the informational aspect as well. This research examines the online shopper as a prospective user of an emerging social commerce platform, the social shopping website, which are sites designed specifically to support social interactions while online consumers shop. The study augments the Technology Acceptance Model with constructs that enhance the specificity of the model to the social shopping application of social commerce. The model was empirically tested and supported. The results provide empirical evidence to support the importance of distinguishing the social aspect of shopping from the information and transactional aspects, as well as the potential advantage to using technology to promote social interactions on E-commerce sites. Implications and future research are discussed. Keywords: E-commerce, internet, shopping, social networking

Before we start practically working on our project we had to do a lot of theoretical work which includes reading research papers to get a clearer image of recent advancements in the field of Online shopping . In-fact we believe research is the most essential phase of our project because this is the first time we are working on this particular type of project and it’s a challenge for us. So, to make ourselves feel comfortable with this project it was quite necessary for us to understand Online shopping & its various application and the ongoing researches in this field.

Bikramjit Rishi in their study on online shopping finds it a very innovative option for the marketers in addition to the already existing distribution channels. It is innovative and creative because marketers can experiment with it in the form of content, visibility and availability. In India online shopping is considered as a relevant and meaningful alternative channel for retailing and also it is now an important part of the

Nowadays people try to shop online more than before. If people have no car don’t have the energy to tackle an overcrowded, some of items are too heavy. People all worries answer could be the online shopping. Online shopping means the service provider or seller and the customer contract each other without simultaneous, actual and physical presence. Online shopping has become increasing day by day especially in holidays. Online shopping save times, individual the hassle of searching several stores. If people find themselves having problems getting visitors to purchase and are not selling as much as they would like to, chances are they not addressing the online shopping pain points of their potential customers. In spite of the many advantages there are also some problems like receiving the wrong items, can’t touch the product, sometimes get wrong information and so on.